Evolve Your Marketing Strategy with Artificial Intelligence

0
Trailhead
Free Online Course
English
2-3 hours worth of material
selfpaced

Overview

Take your digital marketing to the next level with Einstein for Marketing Cloud.
  • Get to know the Einstein features in Marketing Cloud.
  • Use AI to create smarter marketing campaigns and scale your business.
  • Use AI to target ads, identify new audiences, and track performance.
  • Track and analyze social sentiment and images using AI in Social Studio.

Syllabus

  • Einstein for Marketing Cloud Basics
    • Get Started with Artificial Intelligence for Marketers
    • Explore Marketing Use Cases for Artificial Intelligence
    • Improve Performance with Einstein for Marketing Cloud
    • Personalize Interactions with Einstein for Marketing Cloud
  • Artificial Intelligence for Marketing
    • Get to Know AI
    • Scale Your Marketing With AI
  • Artificial Intelligence for Advertisers
    • Advertise with AI
    • Target Ads Using Smart Data
    • Track Your Ad Success
  • Artificial Intelligence for Social Media
    • Use Einstein Social Insights
    • Implement Einstein Vision

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