Get Started with Distributed Marketing

0
Trailhead
Free Online Course
English
2-3 hours worth of material
selfpaced

Overview

Bridge the gap between corporate marketing, employees, channel partners, and your brand to deliver consistent experiences.
  • Learn how to deliver seamless customer engagement with Distributed Marketing.
  • Discover the power of Distributed Marketing and how to implement it.
  • Learn to send branded, personalized messages to customers with Distributed Marketing.

Syllabus

  • Brand Alignment in Distributed Organizations
    • Identify Shifting Customer Expectations
    • Position Marketers and Nonmarketers for Success in a Distributed Organization
    • Deliver Seamless Customer Engagement with Distributed Marketing
  • Distributed Marketing Administration
    • Understand the Case for Journeys
    • Install and Configure Distributed Marketing
    • Complete the Initial Setup
    • Manage the Distributed Marketing Experience
  • Distributed Marketing Features
    • Create a Personalized Customer Experience
    • Use Quick Send for Individual Messages
    • Personalize and Send Campaign Messages