Trailhead
Free Online Course
English
5-6 hours worth of material
selfpaced
Overview
Learn how to build and deliver personalized emails that create lasting customer relationships.
- Tour Email Studio and discover tools to manage subscribers and create personalized emails.
- Build and test your marketing email.
- Learn the three steps to creating effective marketing emails.
- Learn how and when to communicate with customers through transactional messages.
- Segment your audience and deliver the right message to the right person at the right time.
- Discover best practices to use when designing and sending an email.
Syllabus
- Email Studio Basics
- Get Started with Email Studio
- Discover Subscriber and Content Tools
- Quick Start: Create and Send an Email with Marketing Cloud
- Build a Reusable Email Template
- Create a Welcome Email
- Preview, Test, and Send Your Email
- Email Creation and Sending
- Import Subscriber Data
- Build Emails with Content Builder
- Test and Send Emails
- Transactional Messaging
- Learn About Transactional Messaging
- Identify When to Use Transactional Messages
- Use Transactional and Promotional Messaging Together
- Send Transactional Messages
- Audience Segmentation
- Get Started with Audience Segmentation
- Organize Your Data
- Learn About Segmentation Tools
- Automate Audience Segmentation
- Email Marketing Strategies
- Craft Effective Marketing Emails
- Follow Legal Compliance Guidelines
- Improve Email Deliverability
- Acquire New Subscribers
- Engage Your Subscribers
