Get Social with Social Studio

0

Trailhead

Free Online Course

English

5-6 hours worth of material

selfpaced

Overview

Learn how to publish, engage, and analyze the social web with Marketing Cloud Social Studio.

Listen to your social community, publish compelling content, and engage online.
Learn how to set up and administer your Marketing Cloud Social Studio account.
Create and manage social posts to enhance your customer experience.
Use Social Studio Analyze data to connect with your customers.
Integrate social media with Social Customer Service.
Showcase your social presence with Salesforce Command Center in Marketing Cloud.

Syllabus

Social Media Marketing & Engagement

Analyze Social Media Conversations
Publish Compelling Content on Social Media
Engage Your Social Community

Social Studio Basics

Get Started with Social Studio
Administer Social Studio
Create a Workspace
Add Topic Profiles
Tune the Sentiment Model

Content Publishing with Social Studio

Get to Know Social Studio Publish
Create Social Posts
Manage and Share Content
Use Macros and Connect Apps to Automate Processes

Social Studio Analyze

Listen to the Social Web
Summarize Data with Dashboards
Evaluate Datasets with Workbenches
Analyze Reports

Social Customer Service Strategies

Get Started with Social Customer Service
Deliver Engaging Social Customer Service
Serve Your Customers Effectively with Social Customer Service
Take Social Customer Service to the Next Level

Salesforce Command Center in Marketing Cloud

Get Started with Command Center
Visualize Your Social Presence
Incorporate Multiple Digital Channels
Customize Command Center

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