ESL

Building HTML5 Forms with Dreamweaver

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Learn how to use the built-in tools in Dreamweaver to create rich, accessible HTML5 forms.Learn how to use the built-in tools in Dreamweaver to create rich, accessible web forms. In this course, instructor David Karlins shows how to use HTML5, CSS3, and the form-creation tools and code assistance features in Dreamweaver to build modern-looking forms that are responsive and easy to use, whether displayed on a desktop or mobile device. He also shows how to validate the data you receive with HTML5 form input types. Plus, learn how to style the forms to match the look of your website. By the end of the course, you'll have the necessary skills to build forms to take orders, collect contact information, and solicit feedback from your users—making your websites more interactive and engaging.

Become a Content Strategist

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Create effective content marketing campaigns as a content strategist. In this path, you'll learn how to send the right message to the right people at the right time, to create the right content strategy for your marketing team and get the most out of your campaigns. Master essential content marketing principles.Discover storytelling best practices.Learn the most effective content planning strategies.

Publish an eBook

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Ready to break into the publishing industry? Whether you are interested in the book or periodical industry, as a self-published author or a traditional publisher, you can get the skills you need to oversee the production and distribution process.Learn what an EPUB file is and how it operates.Create multimedia, standard, and fixed layout files.Know the key players and distribution options for book publishing.

Content Marketing Foundations

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Explore the extraordinary value of content marketing and how it can benefit a business if executed properly.

Dreamweaver CC Essential Training

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Learn how to use Dreamweaver CC 2017—the popular web design and development application from Adobe—to create and publish websites.Discover how to use Adobe Dreamweaver CC 2017—the popular web design and development application—to create and publish websites using standards-based technology and a simplified user interface. In this course, David Powers shows how to get started with Dreamweaver, covering the user interface and providing guidance on creating new files, setting up a logical structure for content, and generating clear and accessible code. David explains how to format basic HTML and CSS using the visual and code-based tools in Dreamweaver. He also explores site management techniques, including checking for broken links, connecting to a remote server, and managing multiple sites.IntroductionWelcomeUsing the exercise filesWhat to expect from this course1. The Dreamweaver InterfaceInitial setup and the Start screenDocument view optionsToolbarsThe Insert panel and Quick Property InspectorCustomize the insert panelThe DOM panelThe CC Libraries and Assets panelsThe Property inspector and other panelsManage workspacesChange PreferencesWhat's different in the Mac version2. Managing ProjectsBasic site structureDefine a new siteEdit sitesManage files and foldersTest files in browsersUse real-time preview in a mobile device3. Creating New DocumentsCreate new filesExplore starter templatesAdapt a starter template4. Authoring OptionsEdit in Live viewUse the Quick Tag Editor in Live ViewEdit in Code viewReuse code snippetsDetect errors in codeUse Design view5. Structuring DocumentsCreate basic page structureGet text into DreamweaverImport Word documentsAdd structure to textCreate listsCreate definition lists6. Creating LinksOverview of linksSet site link preferencesCreate internal linksBuild external linksLink to a specific point in a pageCreate an email link7. Managing CSSCSS workflows in Dreamweaver CC 2017Set CSS preferencesCSS Designer overviewAttach an external style sheetCreate a new CSS rule in the CSS DesignerStyling textUse an Adobe Edge web fontCreate a custom font stackStyle linksStyle basic layout propertiesStyle bordersStyle background propertiesStyle additional propertiesAdd a media queryUse CSS Inspect8. Working with Images and VideosPlace images on the pageControl image propertiesStyle imagesUse background imagesInsert a video9. Working with TablesBasic table structureImport tabular dataCreate accessible tablesEnhance tables through styles10. Site ManagementUpdate files site-wideCheck for broken linksConnect to a remote serverDefine and test a remote serverUpload filesManage multiple sitesConclusionWhat next?

International SEO

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Get SEO tips for attracting and retaining a global audience. Learn how to optimize your website for different countries and languages.Attract international visitors to your website with these SEO tips from David Booth. This course can help you develop and implement a successful strategy for international SEO, which is increasingly important given globalization; the localized versions of leading search engines like Google and Bing; and the market share of such search engines as Baidu (China), Yandex (Russia), and Naver (South Korea).Discover global and regional aspects of how to determine target markets and optimize your website for different countries and languages. Explore the technical elements of international SEO, including how search engines handle multilingual and multiregional content and how to optimize pages using Google Search Console. Learn best practices for ensuring your content is translated properly, as well as crucial on-page tactics for international SEO. Plus, David goes over how to measure results using key tools and techniques.

Digital Marketing Foundations

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Learn how to develop a targeted online marketing strategy that helps your business cut through the noise, engage potential customers, and adapt with the times.Digital marketing tools and techniques are constantly evolving. In this course, instructor Brad Batesole helps you keep up with this fast-moving field, covering what you need to know to help your business cut through the noise, engage potential customers, and adapt with the times. Brad begins by discussing the building blocks of online marketing, including how it's used, where it's been, and where it's headed. He then steps through how to define your value proposition, identify your target market, and establish your goals and KPIs. Next, he covers how customers evaluate the entirety of a brand's online presence, as well as how to decide on a marketing channel, optimize your website, and leverage SEO, paid advertising, and social media to help your target audience find you. Plus, learn how to develop an email marketing plan, get started with video marketing, and create easy-to-understand marketing reports that help you assess your progress.Note: The previous version of this course was titled Online Marketing Foundations.

Social Media Marketing: Strategy and Optimization

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Learn how to optimize your social media marketing mix and refresh your strategy for Facebook, Instagram, LinkedIn, TikTok, and other popular platforms.

Advanced SEO: Search Factors

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Learn how SEO search factors impact how your content makes its way to your audience.SEO search factors—the elements that contribute to how and where your site is displayed on the Google results page—impact how your content makes its way to your audience. In this course, Brad Batesole pulls back the curtain on the modern search engine, walking through the goals and intent of searching, how people search, and how search results pull up the relevant results and rank content. Along the way, Brad points out how to capture Google featured snippets and reveals how results and programmatic site features work. He also delves into methodologies for mining results from Google to unlock new ideas and opportunities.

Email and Newsletter Marketing Foundations

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Add email to your marketing mix. Get strategies, tips, and expert training to create email marketing campaigns that engage and convert.IntroductionWelcome1. OverviewDefining email marketingConsidering the advantages2. BasicsAdding email to your marketing strategyDefining key elements of email marketing3. Contacts and ListsMaintaining healthy email listsSegmenting your list4. An Effective Email StrategyCreating a good strategyCreating powerful email marketing campaignsChoosing an email marketing themeBuilding a high-performing email5. Success with AnalyticsUsing metrics in email marketingOptimizing and testing your emailsConclusionNext steps

SEO Foundations

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Explore the concepts of search engine optimization (SEO). Learn the strategy behind great SEO including keyword planning, link building and SEO for ecommerce, and mobile audiences.IntroductionLeveraging the power of search to accomplish your business goals1. Overview of SEOWhat is search engine optimization (SEO)?Reading search engine result pagesSetting SEO expectationsHow SEO affects your business2. Keywords: The Foundation of SEOWhy you need a keyword-research planHow to research keywordsTools to help you analyze keywordsUnderstanding keyword attributesUnderstanding keyword distributionOngoing keyword evaluation3. Content Optimization: How Search Engines and People View Web PagesUnderstanding content optimizationOptimizing site structureOptimizing textual page elementsOptimizing nontext components of a webpageOptimizing for personalized search4. Content Optimization: Technical SEOInterpreting the code behind webpagesUnderstanding how search engines index contentWorking with canonical URLs and redirectsLeveraging microformatsWorking with server-side factorsUsing Google Search Console5. Long-Term Content PlanningOverview of long-term content strategiesPlan a successful content strategy and avoid common mistakesUnderstanding different types of contentGetting ideas for contentWorking with an editorial calendarPromote your content with social mediaMeasuring content performance6. Link-Building StrategiesUnderstanding the importance of linksBuilding internal linksBuilding external linksFinding link-building opportunities7. Measuring SEO EffectivenessMeasuring SEO performanceAnalyzing keywordsAnalyzing links8. Ecommerce: Local and Mobile SEO ConsiderationsUnderstanding SEO and ecommerceUnderstanding local SEOUnderstanding mobile SEOConclusionDetermining your next steps

SEO: Ecommerce Strategies

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Drive better results for your business. Get strategies for optimizing your online store to improve page rankings and build traffic.SEO for ecommerce can be tricky. Everything from the structure of your website to your URLs can impact your search ranking and potentially drive down traffic to your store. That's why you need site optimization strategies and techniques specifically tailored for ecommerce. In this course, learn how to optimize your online store to improve page rankings and build traffic. Instructor Sam Dey shares tips that can help you give your site the best chance of ranking in Google for the keywords that will help you connect with the right customers. Sam walks through setting up your site structure for success, managing broken and redirected links, and using SEO best practices to improve your product pages. He also introduces SERP optimization strategies, including how to optimize your ecommerce videos and social media platforms for search engines.

Become a Digital Marketing Specialist

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Use your analytical and tactical skills to help grow and develop new opportunities for businesses as a digital marketing specialist. From marketing plans and content strategy to SEO and analytics, this path guides you through the best practices and principles of digital marketing.Explore marketing channels like social media and email.Practice with hands-on training in Google Analytics and Ads.Design marketing materials using the Adobe suite.

Introduction to Social Media Strategy

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Learn how businesses are using social media to find new customers and grow their brands—all from a top voice in Silicon Valley startups.Social media never stands still and neither can a social media strategy. In this course, veteran marketer and Silicon Valley top voice Anke Audernaut demonstrates the most up-to-date approach businesses are using to find new customers and grow their brands. Learn how to plan a social media presence, properly participate on social media channels, and create a robust content plan. Additionally, Anke walks through how to build a following and manage customer interactions, and explores when and how to advertise.This course was created by Madecraft. We are pleased to host this content in our library.

Google Analytics Essential Training

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Find out how your website is performing using Google Analytics. Discover how to use this leading analytics tool to track, analyze, and report on site visits and marketing goals.