LinkedIn Learning
Free Trial Available
English
Certificate Available
Less than 1 hour of material
selfpaced
Overview
Add email to your marketing mix. Get strategies, tips, and expert training to create email marketing campaigns that engage and convert.
Introduction
- Welcome
- Defining email marketing
- Considering the advantages
- Adding email to your marketing strategy
- Defining key elements of email marketing
- Maintaining healthy email lists
- Segmenting your list
- Creating a good strategy
- Creating powerful email marketing campaigns
- Choosing an email marketing theme
- Building a high-performing email
- Using metrics in email marketing
- Optimizing and testing your emails
- Next steps
Syllabus
Introduction
- Welcome
- Defining email marketing
- Considering the advantages
- Adding email to your marketing strategy
- Defining key elements of email marketing
- Maintaining healthy email lists
- Segmenting your list
- Creating a good strategy
- Creating powerful email marketing campaigns
- Choosing an email marketing theme
- Building a high-performing email
- Using metrics in email marketing
- Optimizing and testing your emails
- Next steps
Taught by
Megan Adams
