LinkedIn Learning
Free Trial Available
English
Certificate Available
2-3 hours worth of material
selfpaced
Overview
Find out how your website is performing using Google Analytics. Discover how to use this leading analytics tool to track, analyze, and report on site visits and marketing goals.
Syllabus
Introduction
- Understanding your digital customers with Google Analytics
- Digital analytics and key concepts
- How does Google Analytics work?
- Set up a Google Analytics account
- Install the Google Analytics tracking tag
- Properties and views
- Accessing Google demo data
- Navigation basics: View, search, side panel, reports, and admin
- Introduction to reports
- Metrics and dimensions: The importance of scope
- Graph data over time in reports
- Using annotations in analytics reports
- Different ways to view data
- Basic inline filters
- Advanced inline filters
- Introduction to segmentation in Google Analytics
- Create and apply persistent segments in reports
- Who are your users?
- Audience overview
- Demographics and interests
- Geographic location
- Technology
- Mobile
- Where are your users coming from?
- Channels
- Source and medium
- Referrals
- Campaign tracking
- How are your users engaging?
- Site content
- Site speed
- Introduction to events
- Event reports
- How are users converting?
- Understanding funnel visualization
- Visualizing funnels with Goal Flow
- Real-time data report
- Configure your GA account
- Manage user accounts
- Set up goals
- Next steps
Taught by
Corey Koberg
