Creating Powerful Sales Proposals

Learn how to boost your sales by crafting an offer customers just can't refuse.

Is your business making enough money? Are customers buying what you're selling? The hard truth of business is that having the best product or service won't get you sales. Because if you don't make the right offer, it's hard to encourage action. Customers buy your offer, not just simply your product or service. This powerful course teaches you exactly how to put together a proposal that sells—even if you've never created one before. Learn how to identify your offer's specific value proposition; describe it with great copy; anticipate and overcome customer objections; add value; and create a sense of urgency and scarcity. Plus, discover bonus techniques to craft an irresistible offer using discounts, guarantees, partnerships, and more.

This course was created by WealthFit. We are pleased to host this content in our library.

Introduction

• Close deals and excel with powerful proposals

1. Push the Hot Buttons

• Identifying features and benefits of your offer
• Making a quick-start series
• Creating a workshop vs. an experience
• The power of copywriting
• Overcoming objections
• Excel by breaking through resistance

2. Multiply the Value

• Adding value or bonuses
• Using value and bonus triggers to excel
• Using urgency and scarcity to excel
• Urgency and scarcity when it comes to setting deadlines
• Comparing using a price play
• Providing a discount through a price play
• Multiplying your value at a glance

3. Irresistible Offer Architecture

• Excel using a guarantee
• The bigger why in your offer architecture
• Partnership helps get more people using your product or service
• How to make irresistible offer architecture work for you

4. Adding a Little Something Extra

• Naming your offer to boost effectiveness
• Offering too much can be detrimental

Conclusion

• Next steps