Nankai University Courses

Tourism Policy and Planning

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Learn how to plan, assess and implement sustainable tourismThe global tourism industry is booming, but what does this mean for tourist destinations?On this course, you’ll explore the economic development of tourist destinations in the context of tourism destination development.You’ll learn about tourism policy, resource and market demand, and discover the role they play in the development of destinations around the world.You’ll also discover sustainable tourism planning and implementation, as well as tourism products, events and experiences so that you can gain a deeper understanding of the tourism destination development process.This course is designed for anyone interested in tourism development, specifically tourism policy and planning.

International Culture and Tourism Management

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Explore international tourism management and effective tourism researchExplore the roles of culture, globalisation and China’s rise in global tourism, and discover the impact on tourism management.

International Culture and Tourism Management: Cultural Heritage and Tourism Management

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Learn how and why tourists engage with cultural heritage and develop your understanding of what drives heritage tourism.Find out about the impact of cultural and heritage tourism, including the negative effects of tourism on culture, and what this means for the conservation and management of World Heritage Sites in the future.During this course you’ll use relevant tourism case study examples from Asia and around the world to critically examine a range of contemporary issues in cultural and heritage site tourism management.Improve your understanding of the positive and negative effects of tourism on cultureFirst you’ll get clear on the definitions and concepts involved so that you understand the difference between cultural tourism and heritage tourism.Then you’ll build interdisciplinary knowledge on concepts that affect them, such as power, globalisation, authenticity, commodification, and representation.By introducing you to current debates within heritage tourism studies, this course helps you explore how to overcome these challenges with a sustainable approach to tourism management and destination development.Develop the professional skills needed for managing heritage and cultural tourism resourcesOn this course, you’ll cover all aspects of managing World Heritage Sites, including promotion, conservation and safeguarding.Discover more about the legal frameworks, processes, and practices used to identify and manage these sites and learn about the unique role of emotion in heritage tourism.By the end of this course you’ll have a solid understanding of the challenges and opportunities of managing heritage and cultural tourism resources. You’ll also know how to best promote and conserve World Heritage Sites in line with sustainable tourism principles.This course is designed for anyone interested in cross-cultural tourism research and the protection of world cultural heritage.You may be interested in the UNESCO world heritage program, improving tourists’ experience of world heritage sites, and promoting the conservation of world heritage.

Research Methods in Tourism Studies

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Discover how to conduct research into the travel and tourism industries.On this course you’ll explore travel and tourism research methods and techniques.You’ll learn the difference between quantitative and qualitative research methods, and explore data analysis and collection. You’ll examine the current trends of tourism research, and ultimately write your own thesis or consultancy project.Overall you’ll come to understand the basic methods of academic research in relation to hospitality, whether you’re a new learner or someone with professional experience of the travel and tourism sectors who wants to analyse their industry further.This course is designed for anyone interested in understanding the fundamentals of research into the tourism industry — the different kinds of approaches, how to collect data, and how to get published.You don’t need any specific professional or academic background to take this course. But as it’s centered around tourism and hospitality, a basic understanding of tourism studies is an advantage.The course is also useful for anyone with experience of working in travel or tourism, looking to study the sectors analytically, or anyone with general business experience wanting to improve their problem-solving skills.

China’s Role in Global Tourism Development

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Explore global tourism development trends and its sustainabilityGlobally tourism is one of the fastest-growing industries with one out of eleven jobs being created by the travel and tourism industry (World Travel & Tourism Council, 2016).On this course, you will explore global tourism development since the end of World War II in 1945.You will explore a wide range of subjects, including tourism development in China since 1978, China’s Belt and Road Initiative and its implications for the global tourism industry.You’ll also consider the sustainability of tourism development, and look at current tourism trends like medical tourism and smart tourism.This course is for anyone interested in global tourism trends. Experience in the hotel or tourism industry isn’t necessary but might be useful.