HubSpot Academy Courses

Sales Training: Inbound Business Strategy

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Class Central TipsLearn How to Sign up to Coursera courses for free1600+ Coursera Courses That Are Still Completely FreeWelcome to the Inbound Certification course!This course will introduce you to inbound and provide you with a big picture view of everything you need for a successful inbound strategy.So, why inbound?Inbound is a fundamental shift in the way you do business. Instead of an interruption-based message where the marketer or salesperson had all the control, inbound is about empowering potential customers. Consumer’s buying behaviors have changed and will continue to change. That's the driving force behind inbound. What your customers want today is different than what they wanted 10 years ago. That means you need to change the way you market, sell, and service to match the way people actually want to shop and buy.So, wondering what to expect in this course?After an initial lesson on an introduction to the inbound fundamentals, the course consists of a set of lessons that follows the inbound methodology. The inbound methodology illustrates the four stages that make an inbound business. It reflects the entire inbound marketing, sales, services, and relationship process. The stages are Attract, Convert, Close, and Delight.Each lesson includes different tactics that you can apply to help you and your business grow better. You’ll also hear from HubSpot executives and leadership including: HubSpot’s Co-founders Brian Halligan & Dharmesh Shah. Chief People Officer, Katie Burke. VP of HubSpot Academy, Mark Kilens. VP of Marketing, Meghan Anderson. SVP of Product, Christopher O’Donnell. VP of Sales, Michelle Benfer. And VP of Customer Success, Alison Elworthy

Sales Training: Building Your Sales Career

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Class Central TipsLearn How to Sign up to Coursera courses for free1600+ Coursera Courses That Are Still Completely FreeWhether you're thinking about a career in sales, just getting started at your new sales job, or managing entry level sales people, this course will provide you a valuable perspective on your sales career. You'll start out the course with an overview of what it takes to be successful in sales. It might surprise you. You'll learn why most people have it all wrong about sales! The following five lessons will cover the inbound sales methodology, a framework used by thousands of sales professionals to get started in sales. You'll learn the difference between active and passive buyers, and how to build relationships and earn their attention. You'll learn why understanding the buyer's context is imperative providing them solutions. In this course, you'll gain the fundamental knowledge required to be successful in sales. By investing your time in sales training, you're already ahead of the curve.

Sales Training: Sales Team Management

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Class Central TipsLearn How to Sign up to Coursera courses for free1600+ Coursera Courses That Are Still Completely FreeIn this course, you will learn how to define your target market, create a scalable sales process, and build training, coaching, hiring, and onboarding programs to help your sales team grow better.Whether you're already managing a sales team, or aspire to manage one at some point in your career, this course will explain what's involved when it comes to setting up a sales process, coaching your team, hiring new team members, and getting those team members up to speed as fast as possible.

Sales Training for High Performing Teams

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Class Central TipsLearn How to Sign up to Coursera courses for free1600+ Coursera Courses That Are Still Completely FreeThis specialization is intended for sales professionals at any point in their career, whether they're just starting to apply for sales jobs or leading a global sales organization. Each course follows a sales career progression, from just getting started, to mastering sales, managing sales, and executing an overall business strategy. No matter where you are in your career, this specialization will give you a new perspective on what it's like to be a sales job seeker, individual contributor, manager, and executive.