eCornell is an online learning company established and wholly owned by Cornell University, an Ivy League university located in Ithaca, New York, U.S. eCornell offers both certificate programs and professional development courses, to provide individuals and corporations a comprehensive online, professional and executive development curriculum.
With human capital development and the search for talent being one of the most pressing problems of businesses today, it's imperative to consider all possible labor sources. People with disabilities represent a potential labor force of eager and exceedingly capable people who can strategically advantage your business. The focus of this course is how organizations can access the largely untapped talents of individuals with disabilities to meet the strategic objectives of their organization.
When it comes to improving sales and market share, knowing what consumers want isn’t enough. You also need to know what they believe your product or service, and your competitors’, provides. In this course, you’ll examine perceptual maps, which are used to identify how consumers differentiate among products and how they perceive one product relative to another. These maps are valuable for identifying opportunities to introduce and position new products, repositioning existing products, and identifying your true competitors. You will also examine positioning statements, which are the foundation of an overall marketing effort, and learn how to create a positioning statement for your brand.
Effective social media policy protects an organization from risk at the same time as it enables employees to develop more effective ways to accomplish work. Driving the implementation of social media policy is a great way for Human Resources (HR) and business leaders to demonstrate value with executive leadership.This course addresses the first part of policy development: what is the policy need? It begins by identifying uses of social media in the workplace. Then it addresses four areas that present risk to an organization. By the time you are done, you will have an idea where your biggest gaps are that require further exploration and policy development. You will be able to answer these questions: How does my organization use or desire to use social media? What risks exist that require social media policy?
"Technological advances have enabled organizations to tap into talent wherever it may be located. Companies are also increasingly operating globally and facing competition from not only domestic but also foreign sources. Economic trends are also putting pressure on organizations to do more with less. Thus, companies are looking at how to get the most from their employees. Today, companies continue to fight the war for talent.With advances in technology, people are increasingly able to work remotely from just about any location, not just at their employer’s work site. This opens up new opportunities and new issues in terms of how people accomplish work and how organizations plan strategies to meet their goals.This course is designed to expose HR professionals and leaders to the business case for remote work and key drivers to align remote work programs in their organizations’ strategic priorities."
You’ll explore how to use new media to communicate your brand promise in a cohesive way by maintaining your brand voice. And you will learn how to conduct an online customer review analysis to help you understand your customers and their interests so that you can tailor your brand promise to your target market. Use what you learn in this course to understand how your firm is communicating its brand promise, and take concrete steps to ensure you are being consistent in your messaging.
Billed as the "world's largest hospitality technology show," the annual HITEC conference offers networking, education, and information on the latest technology, including the evolution and management of new media. It’s a place where organizations build relationships with industry vendors. eCornell attended the 2013 conference and met with industry leaders to talk about changes in the hospitality marketplace with regard to new media and technology. Bill Carroll, senior lecturer at Cornell University's School of Hotel Administration, provides context for our guest experts and advice for your organization. Join him to learn about how your organization can meet the challenges of the rapidly evolving, technology-driven, world of hospitality media management.
A key skill for HR practitioners or hiring managers is the ability to attract talent to the organization. Today, the availability of social media tools has changed this process, although the end result is the same. Because the tools change so quickly, this course offers a framework for using social media to your advantage, rather than discussing specific social media platforms in detail. This course addresses a key aspect of attracting talent—the employer brand.