Projecting Your Brand Through New Media

You’ll explore how to use new media to communicate your brand promise in a cohesive way by maintaining your brand voice. And you will learn how to conduct an online customer review analysis to help you understand your customers and their interests so that you can tailor your brand promise to your target market. Use what you learn in this course to understand how your firm is communicating its brand promise, and take concrete steps to ensure you are being consistent in your messaging.