Institute of Data & Marketing Courses

Running a Social Media Campaign: Customers, Influencer Engagement, Analytics

0

Discover effective social media campaign managementA social media strategy doesn’t end at the planning stage. Once a campaign is live, it will continue to require careful attention and management.On this social media management course, you will learn how to interact with your audience, from engaging influencers to online reputation management during times of crisis.You’ll also discover how to use social media marketing analytics to derive insights to better understand your audience and improve your social strategy.Leverage social engagement as part of omnichannel marketingThe first week of this course considers the two-way nature of social engagement. A central element of social media campaign management is, therefore, interacting with customers.Of course, things don’t always go to plan and brands sometimes need to engage in online reputation management. You’ll learn how to deal with PR disasters on social media, how to recover, and how to make contingency plans.Learn how to find social media influencers to boost your visibilityHigh-profile influencers can significantly increase brand visibility on social media.The second week of thiscourse explores how to use influencer marketing as part of social media campaigns. You’ll learn how to find social media influencers that align with your audience, how to engage them with your campaign, and how to measure the effectiveness of that marketing activity.Understand your audience with social marketing metricsUnderstanding social marketing metrics can be the key to campaign management, as well as determining your future social media strategy.You’ll learn how to use social media marketing metrics to gain valuable insights about your audience, including which parts of your social media strategy are driving conversions.This digital marketing course is aimed at current or aspiring social media managers.It is assumed learners will have created social content as part of a multichannel marketing campaign, and have a basic understanding of social media metrics.

How to Develop Your Social Media Content Strategy

0

Discover how to create content for social mediaSocial media content is the essence of your brand’s online personality. Good content allows brands to express their voice, make the case for products or services, and drives social engagement with customers.On this social media management course, you’ll learn how to create content on social media that meets your strategic goals.Learn how to plan your social media budgetEach social platform comes with its own tribes. Understanding this will be a key part of your social media content plan. The first week of this course will look at how to align your audience with the social platforms.You’ll learn the difference between owned, earned, and paid social media, and consider how you can justify and make a business case for your social media budgetExplore social media content formats and pillarsOnce you’ve identified the best platform for driving social engagement, you’ll need to think about the type of content to engage them with.You’ll discover how to define your content pillars, as well as the topics, areas and social media content formats that interest your customer-base.Implement your social media content planThe final week of the course will teach youhow to create and implement your content plan.Social media is a living, breathing space. Your social media content plan will be affected by events in the real world. Accordingly, you will learn how to develop reactive alongside planned content.With the insight gained from this social media management course, you’ll be ready to create an effective social media content strategy that drives engagement with your audiences.This digital marketing course is aimed at current or aspiring social media managers.It is assumed learners will have created social content as part of a multichannel marketing campaign, and have a basic understanding of social media metrics.

Introduction to Marketing: From Fundamentals to Building Campaigns

0

Grow your digital marketing skills to launch a successful career in marketingLearn everything you need to know to be a top marketer and deliver engaging marketing campaigns that reach your target audience.

Understanding Social Media Strategy

0

Discover how social media strategy can help your brand stand out from the crowdOver the past decade, social media has come to play an increasingly central role in the digital marketing mix. With the last year forcing more of our lives online, getting your social media strategy right is more important than ever.Designed by social media industry experts, this practical digital marketing course is aimed at social media managers looking to stand out in an increasingly crowded field.Find out why social engagement is central to social media strategyAfter exploring the foundations of creating a social media strategy, you’ll learn why social engagement is so important and why you should always keep your customers at the heart of your strategy. For inspiration, you’ll look at some brands that are getting their social media strategy right.You’ll also learn how to set KPIs and how to use the SMART Objective Framework to set and meet your social media goals.Social listening – what are people saying about your brand?One of the objectives of any social media strategy is to get people talking about your brand. Social listening is the process of monitoring various social channels to assess if people are talkingabout your brand, and what they’re saying. You’ll discover the key components of a social listening strategy and which tools are available to help you listen to what people are saying about your brand.Learn how to build a social media strategyAs well as looking at creating an overall plan, you’ll explore how to develop a social media strategy for different social platforms and for individual campaigns.By the end of this four-week course, you’ll be ready to draw up and execute a social media strategy aligned with your brand, helping you to better engage with your customers.This digital marketing course is aimed at current or aspiring social media managers.It is assumed learners will have created social content as part of a multichannel marketing campaign, and have a basic understanding of social media metrics.

How to Create a Social Media Strategy

0

Learn to create a social media strategy, from setting goals to measuring resultsLearn how to create an engaging social media strategy, improve brand image and social engagement online, and measure your results

Introduction to Marketing: Omnichannel Marketing and Analysis

0

Discover the power of multichannel marketingEffective communication requires selecting the appropriate marketing channels to deliver your message to your target audience.With so many channels to use – both online and offline – careful consideration can increase your chances of success.On this course, you’ll explore each available marketing channel and learn how to determine the best ones for each audience and campaign.Find out why offline channels are still relevant in today’s digital marketingAs digital marketing becomes increasingly in demand, a lot of marketers forget the offline channels that served the industry well before social media and Google Ads came along.Television marketing, radio marketing, and print marketing are still extremely useful especially when used together with digital channels, so it’s important for marketers to learn how to utilise them effectively.Learn how and when to test your marketing activitiesMarketing isn’t about finding the perfect answer the first time, which is why testing is so crucial.You’ll find out the key areas to test across your marketing activity and then discuss what you need to consider when implementing a testing plan.Develop and use campaign insights to improve your marketingUsing research and analysis to constantly test, monitor, learn, and improve your marketing activities is a continuous cycle for marketers.Why and how do you analyse your marketing campaigns? And where should analysis and insights sit in your campaign planning process? This course will give you the skills and techniques to discover useful insights to keep improving your marketing activities.This marketing course is designed for anyone looking to enter a career in marketing and covers the fundamentals to get started in the industry.It’s also suitable for existing marketers wanting to refresh and improve their skills and knowledge.

Introduction to Marketing: Fundamentals of Marketing

0

Kick start your career in marketingIn today’s digital age of social media and online advertising, marketing skills are essential for businesses to grow successfully.On this two-week course, you’ll learn the core marketing fundamentals, the marketing mix, and how to put them into practice within a junior marketing role.Explore the importance of communication plans and how to build themOnce you have the core principles of marketing, you’ll look at communications planning; a key part of marketing strategy.Using practical examples of communication plans, you’ll develop the foundations for comms planning and how to write marketing briefs that tie into your plans.Brand Identity: what is it and why do companies need one?Many companies now have entire Brand teams within theirMarketing departments. Brand identity is becoming increasingly important, and having the right guidelines and creative assets is key.You’ll cover what brand identity is, as well as the basics on visual and linguistic creative assets and how to manage them.Discover how to optimise marketing campaigns with the right marketing metricsCampaigns make up the core of a lot of marketing activities, so to get the most out of your time and budget, campaigns should be optimised.As part of this course, you’ll learn how to calculate a range of metrics that you can use to optimise your marketing campaigns.This marketing course is designed for anyone looking to enter a career in marketing and covers the fundamentals to get started in the industry.It’s also suitable for existing marketers wanting to refresh and improve their skills and knowledge.

Introduction to Marketing: Understanding your Customers

0

Learn how marketing segmentation can boost your campaignsThis course will give you the practical tools to analyse, assess, and improve marketing campaigns using different methods like customer personas, marketing segmentation, and customer relationship management systems.Develop techniques to analyse consumer data and create customer personasUnderstanding your customers is one of the most important parts of marketing and allows you to effectively target communications to the right audience.One way to do this is by creating customer personas that allow you to easily identify your audiences.On this course, you’ll find out how to analyse consumer data effectively to segment your customers and improve marketing communications and campaigns.CRM: what is customer relationship management and why is it essential for marketers?CRM programmes are vital for marketing teams and often help to link up multiple areas of a business like sales, support, and customer service.This course will show you how to plan and deliver an effective CRM programme to meet your customers’ needs. By defining your processes and actions, you’ll be able to nurture customer relationships and help achieve your company’s objectives.With more businesses seeing the benefits of CRM every year, having the skills to deliver a CRM programme and develop a CRM plan is extremely desirable for a career in marketing.Apply your new skills to build CRM and marketing plansUsing the fundamentals of marketing alongside the new skills from this course, you’ll explore how to develop CRM plans and marketing plans.With everything that you’ve learned so far, you’ll be able to match the right communication channel to the right audience and create more effective marketing communications.This marketing course is designed for anyone looking to enter a career in marketing and covers the fundamentals to get started in the industry.It’s also suitable for existing marketers wanting to refresh and improve their skills and knowledge.