FutureLearn
Paid Course
English
Certificate Available
7 weeks long, 4 hours worth of material
Overview
Grow your digital marketing skills to launch a successful career in marketing
Learn everything you need to know to be a top marketer and deliver engaging marketing campaigns that reach your target audience.
Learn everything you need to know to be a top marketer and deliver engaging marketing campaigns that reach your target audience.
Syllabus
Courses under this program:
Course 1: Introduction to Marketing: Fundamentals of Marketing
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Learn the core principles of marketing and how to use them to build communications plans, briefs, and creative assets.
Course 2: Introduction to Marketing: Understanding your Customers
-Discover the importance of customer personas, and how to create and use them to develop effective marketing plans.
Course 3: Introduction to Marketing: Omnichannel Marketing and Analysis
-
Explore the different marketing channels and how to use each one to reach your campaign goals.
Course 1: Introduction to Marketing: Fundamentals of Marketing
-
Learn the core principles of marketing and how to use them to build communications plans, briefs, and creative assets.
Course 2: Introduction to Marketing: Understanding your Customers
-Discover the importance of customer personas, and how to create and use them to develop effective marketing plans.
Course 3: Introduction to Marketing: Omnichannel Marketing and Analysis
-
Explore the different marketing channels and how to use each one to reach your campaign goals.
Taught by
Rachel Whitter
