The Left Bank School Courses

Master Digital Marketing: Marketing Strategy

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Learn how to deploy and manage a marketing campaignWith the rise of new digital platforms and an increasingly competitive and globalised business market, it’s never been more important to understand audience targeting, how to grow your brand, and how to optimise and measure the success of campaigns. You can’t have a thriving business without a high-performing digital marketing strategy.On this three-week course, you’ll be guided through the process of developing a digital strategy that ensures your marketing activity is aligned with your goals and optimises your use of digital channels.Gain insights to confidently tackle your own digital strategy developmentYou’ll walk through examples, templates, and case studies to see digital strategies in action and identify the techniques that work, and the ones that don’t.You’ll learn to develop your own marketing strategy, ready to be deployed for your business or clients, or as a powerful portfolio piece. Within this strategy, you’ll create actionable targets for clear direction and learn how to identify your target audiences to increase conversion.Learn how to carry out competitor, PESTEL and SWOT analysisYou’ll learn how to undertake competitor analysis to discover the importance of evaluating competitor performance for your own strategies.To further improve your strategy, you’ll examine PESTEL, SWOT, and other analysis methods to understand the influences and factors that impact your marketing techniques.You’ll also identify the legal, ethical, and policy considerations to ensure you are best prepared for implementing your strategy.By the end of the course, you’ll have the skills and confidence to create, deploy, and monitor your marketing mix strategy.This course is designed for those with a solid grasp of the foundations of marketing.It will help you delve deeper into marketing strategies to develop your marketing career.

Master Digital Marketing: Marketing Fundamentals

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Use the marketing mix to anticipate customer behaviorTo create a successful marketing strategy, an organisation must consider their marketing mix – the set of actions used to promote a brand or product.On this three-week course, you’ll explore case studies from top brands like Adidas to see the marketing mix in context and examine the use of its core elements.You’ll also investigate the sales funnel to understand where to use different strategies through each part of the customer’s journey. With this knowledge, you’ll help optimise customer experience and sales, as well as minimising expenditure.Refine your processes with marketing automationYou’ll look at the different ways you can generate interest in a brand or product such as the use of emails.To help with this, you’ll explore tactics for building and managing email databases efficiently with automation.Learn how to improve your customer journeyTo improve your lead generation and conversion, you’ll gain an understanding of the whole customer journey to examine where you can improve.Your customer is at the heart of everything you do, so getting their experience right can lead to increased sales and enhanced brand reputation.By the end of this course, you’ll have mastered the fundamentals of the marketing mix and customer experience, giving you the skills to start implementing effective strategies right away.This course is designed for anyone looking to move into marketing.It may be particularly useful if you have your own business and you’re looking to boost sales through small and cost-effective strategies.

Master Digital Marketing: Introduction to Marketing

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Discover the evolution of modern marketing strategiesUnderstanding human behaviour is key to carry out effective marketing. When you investigate the marketing tactics that have worked over time as well as the elements that continue to change, you gain a deeper insight into your customers’ motivations to help you make informed marketing decisions.On this three-week course, you’ll explore the historical principles of marketing and fundamental theories that underpin everything we still do today.With an understanding of the proven marketing techniques as well as a look into the new methods used in the digital landscape, you’ll know what to include in your own marketing strategies.Reach your audience using Maslow’s hierarchy of needsYou’ll examine different models for understanding and planning your strategies, including the hub and spoke, and Maslow’s hierarchy of needs.With this knowledge, you’ll develop an understanding of human behaviour and motivations which will help influence your marketing techniques.Discover the best ways to promote your business with the seven key marketing channelsIn today’s digital world, it’s important to understand which of the many marketing channels work for you.You’ll look at marketing via; word-of-mouth, podcast, email, social media, Search Engine Optimisation, influencer, and video to understand how to choose the right channel to connect with your audience at the right time.Learn how to create a successful marketing strategyFinally, you’ll examine case studies of digital transformation to understand the importance of evolving and embracing digital.You’ll then be guided through the process of establishing a digital strategy so you can start to implement marketing tactics in your organisation.This course is designed for aspiring marketers seeking the next step in your career in digital marketing.It provides a strong foundation of marketing knowledge to build on across other courses.

Master Digital Marketing Strategy

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Gain in-demand digital skills as you start your career in digital marketingAchieve a competitive edge as you build your knowledge and learn up-to-date skills in the changing digital marketing landscape.

Master Digital Marketing: The Marketing Mix

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Improve your customer loyalty with a targeted marketing approachWhether you’re a small business owner, a marketing professional, an influencer, or an affiliate marketer, you need to have a marketing strategy to be successful.On this three-week course, you’ll learn the importance of a marketing mix in your strategies and how it helps you put the right product in the right place at the right time.You’ll examine how you intend to get your message out there as you’re guided through implementing the marketing mix.Unpick the four Ps of the marketing mixThe four Ps are the building blocks and help define your marketing mix. They are; product (or service), place, price, and promotion.On the course, you’ll delve into the four Ps to answer important questions such as what are you selling? Where are your customers? And how will you advertise your marketing messages?This understanding will help you create impactful strategies for customer loyalty, product roadmaps, and promotion.Examine the seven Ps to expand your marketing strategyOnce you have mastered the four Ps of the marketing mix, you’ll look at expanding this to seven to include people, process, and physical evidence.You’ll examine each one and how it interacts with the other Ps to give you a comprehensive understanding of the marketing mix.With this targeted marketing approach, you can generate more leads and revenue, and stay ahead of the competition.This course is designed for those who have been introduced to marketing and would like to delve deeper into creating effective marketing strategies.It will be particularly useful if you are looking to apply the concepts to progress your marketing career.Marketing assistants, admin workers, students of all levels as well as small business owners will be able to understand and apply the concepts taught in this course to progress their careers.