LinkedIn Learning
Free Trial Available
English
Certificate Available
Less than 1 hour of material
selfpaced
Overview
Learn how to create a brand that stands the test of time. Branding thought leader Soon Yu provides a framework for building iconic brands.
Syllabus
Introduction
- Why study brands?
- What's your signature?
- What is staying power?
- Evolve your story
- Innovate your benefit
- Reimagine your design
- What is scaling power, and how do you create it?
- Next steps
Taught by
Soon Yu
