A/B Testing for Business Analysts

The A/B Testing course provides students with the foundational knowledge to design and analyze A/B tests to create business insights and support decision making. You will learn:

• The fundamental principles of experiment design
• How to design and analyze randomized design experiments
• How to design and analyze matched-pair design experiments

Throughout this course you’ll also learn the techniques to apply your knowledge in a data analytics program called Alteryx.

This course is part of the Business Analyst Nanodegree.

• A/B Testing Fundamentals
• Learn how to select control and treatment units and variables for A/B tests.,Select the correct experiment design for an A/B test.
• Randomized Design Tests
• Learn how to select the unit of diversion and duration for a randomized test.,Select variables for a randomized experiment.,Be able to interpret randomized design experiment results.
• Matched Pair Design Tests
• Learn how to match control units to treatment units.,Determine the duration of the test.,Interpret matched pair design experiment results.
• Matched Pair Practice
• Go through an end to end example of a matched pair A/B test.,Get step by step instruction to set up and analyze the test.,Use trends to match target and control units.