Skillshare
Free Trial Available
English
1-2 hours worth of material
selfpaced
Overview
This class is for illustrators who have the talent but lack the know-how to get their illustrations on products. Within 2 years of quitting her in-house design job, teacher Anne Bollman was able to create a six-figure self-employed salary as an illustrator using this method. She will take you step by step through her marketing and portfolio development strategy so that you have the tools you need to get your art on products. Students of the class will be able to download an illustrated roadmap to fill out as well as a workbook so that they can easily follow along and establish their own plan for success.
CLASS OUTLINE
Introduction
Class Prep
- Defining Your Goal
- Artist Marketing Overview
Step 1: Identify Top 3 Target Markets
- Markets Overview
Step 2: Conduct Market Research
- How to Find Manufacturers
- How to Determine if They are a Fit
- How to Determine if They Work with Artists
- How to Find Contact Info
Step 3: Portfolio Review
- Selecting Existing Pieces for Submission
- Determining How Many New Pieces You Need
Step 4: Scheduling
- Determine Time Needed for Developing Online Presence
- Determine Time Needed for Portfolio Development
- Calendar Blocking and Establishing Submission Due Dates
Step 5: Online Presence
- Website Development
- Online Portfolio Development
- Instagram Account Development
Step 6: Portfolio Development
- Market Research Based Concepting
- Submission Presentation Formatting
Step 7: Email Pitch
- How to Write a Brief Yet Effective Submission Email
Step 8, 9, 10
- 8: Adjusting Your Schedule
- 9: Repeating Steps 6 & 7 for Remaining Markets
- 10: Email Responses to Expect and Follow Up
Syllabus
- Introduction
- Class Prep
- Step 1: Identify Top 3 Target Markets
- Step 2: Conduct Market Research
- Step 3: Portfolio Review
- Step 4: Scheduling
- Step 5: Online Presence
- Step 6: Portfolio Development
- Step 7: Email Pitch
- Step 8, 9 & 10
- Project & Closing
Taught by
Anne Bollman
