Ravensbourne University London Courses

Strategic Design for Social Media

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Learn how to plan and deliver coherent and purposeful social media contentCreating a cohesive strategy for the creation of social media content is a complex and challenging task by itself. But in social media marketing, you also need to effectively engineer the conversation that this content stimulates.On this three-week course, you’ll discover the thinking frameworks that an agency like Wilderness uses to create conversations that enhance the values and purpose of a brand.Discover immersive marketing and how to develop immersion strategiesData is extremely important in marketing, even more so in social media marketing. But you also need context to add meaning to the data and make it useful for conversation design.You’ll learn about research and immersion strategies and how to create a full 360-degree view of your target audience through social media.Explore the importance of user testing and optimising your contentReviewing content is one of the biggest contributors to evolving what you produce. It’s important to review, optimise, listen, and refine content to better understand the impact of your strategy.This course will guide you through the process of evolving and refining content across all platforms, using case studies from NOW TV and Discovery Channel.Learn from the experts at WildnernessThis course features expertise and insights from Wilderness, one of Europe’s fastest-growing independent agencies.With clients including HBO, Universal, Direct Line, Sky, and Warner Brothers, and having been awarded the 2020 Drum Social Agency of the Year award, Wilderness are uniquely positioned to guide you through this course.This course is designed for anyone looking to improve their digital marketing skills, especially social media and brand conversation design.

Brand Strategy and Communication

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Create compelling brand stories with design agency Moving BrandsCommunication within the digital landscape is core to the success of any business, but the variety of channels means that managing this can be complex.This three-week course from Ravensbourne University and Moving Brands will introduce you to the thinking frameworks that an award-winning, international design agency like Moving Brands uses to create coherent and compelling brand stories.Develop frameworks for brand strategy and strategic planningBefore creating comms around a brand, you need to ask some key questions. These questions are designed to act as a framework that informs your brand communication.During this course, you’ll learn how to plan communication that is ‘alive to change’ but also coherent in its articulation of value and purpose. You’ll think about the what, how, and why of a brand, using Apple as an example of great brand propositions and brand stories.Discover the importance of visual language and tone of voiceA brand’s visual language and tone of voice are key building blocks of its identity and help convey the brand message.You’ll dive into the different aspects of visual language, such as typographic design, layout and composition, and iconography, as well as how brands shape a tone of voice through using language that aligns with their proposition.Using top brands like Brewdog and case studies from Moving Brands, you’ll assess the strategic process for building a brand’s visual language and tone of voice.Explore how to use brand as an experienceAs technology has evolved it has brought with it new and different opportunities to interact with consumers and create brand experiences.This course will take you through the process of creating brand experiences that not only enhance brand communication but also tie back to the brand proposition.This course is designed for anyone looking to improve their digital marketing skills, especially brand strategy and communication.

Creating Strategies for Influencer Marketing

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Learn how to plan & deliver engaging communication that utilises influencers.The massive popularity of vlogging and the power of the ‘influencers’ that create content in this area has been a major difficulty for mainstream media.This three-week course from Ravensbourne University and Kairos Media will guide you through the influencer space, giving you the tools to use influencers to engineer a consistent articulation of the value and purpose of your organisation.Discover the influencer marketing spaceYou’ll start this course by delving into the who, what, where, and when of influencer marketing, exploring the rise of influencers and platforms like YouTube, Instagram, and TikTok.Once you know the basics, it’s important to understand what makes great influencer content for a brand and the metrics to measure campaign success. You’ll dive into these aspects, as well as the rest of the pipeline, from audience segmentation to success planning.Explore how and where to make use of gaming influencersThe influencer space has grown over the past decade, with gaming and gaming influencers becoming extremely popular online, making them very valuable to brands.This course will guide you through marketing in the gaming influencer landscape. You’ll learn about the different platforms, how to choose the right influencers for a brand, and how to create influencer strategies for this space, using real-world case studies to back up your learning.Learn from the experts at Kairos MediaTo help you understand the dynamics of the influencer marketing landscape, this course contains insights and case studies from the award-winning creators of the infamous KFC gaming console.With a proven track record of setting up successful collaborations between brands and influencers, Kairos Media are one of the UK’s fastest-growing social and creative agencies.This course is designed for anyone looking to improve their digital marketing skills, especially influencer marketing and gaming.

Creative Communication Beyond VR and AR

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Plan and deliver strategic communication using new creative realitiesThe rapid evolution of technology-enhanced communication can be difficult to navigate and understand.On this three-week course from Ravensbourne University and Moving Brands, you’ll look at the frameworks that will help define how you might use technologies related to augmented reality and VR to enhance the value and purpose of an organisation or brand.Learn the potential of a new design reality from leading expertsYou’ll learn with the former Executive Creative Director of Google Creative Lab and founder of The Office of Future Interactions, Matt Wade, as he shares his thoughts on the potential of extended reality.It also features insights and case studies from the research lab of award-winning creative studio, Moving Brands, which will help you to see how agencies are investigating the potential of a new design reality.Explore the possibilities of XR as a marketing toolDespite sounding like some futuristic technology, extended reality is already all around us. From augmented reality in Snapchat to real-time play and co-creation in Minecraft, XR is gradually infiltrating the world.Throughout this course, you’ll learn some of the principles of extended realities and how you can use them as a marketing tool. You’ll also explore the potential of new creative technologies and the ways they can impact products, services, and marketing.Delve into the metaverse and the future of XR technology in marketingMarketing principles and best practices are constantly changing and growing, especially with the evolution of technology. And with the development of AR, VR, and even the metaverse, it’s poised to be completely revolutionised.This course is designed for anyone looking to improve their digital marketing skills, especially how to use extended, augmented, and virtual reality in marketing.

Creative Strategy for Emerging Digital Media

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Develop your digital communication skills to shape engagementDiscover how to build digital marketing strategies and use emerging digital media to enhance your business’ value and purpose.