Anglia Ruskin University Courses

MSc Child and Adolescent Mental Wellbeing

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Make a difference in young people's lives with a child mental health master'sThis master’s qualification in child mental health will significantly enhance your employability as a child and adolescent mental health expert in a wide range of settings including health and social care and education-related industries.You’ll expand your knowledge of mental wellbeing issues affecting children and develop a range of practical and in-demand skills in child mental health.You’ll cover topics such as children’s psychological development, child mental health conditions, research methodology, and the impact of family, societal, and cultural influences on a child’s mental wellbeing.

Project Management: Human Resources and Leadership

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In just ten weeks, you’ll gain a comprehensive understanding of the theories, concepts, and principles underlying the management of human resources, and come away able to lead teams of people in projects to success.Upskill in human resource managementThis microcredential will let you develop skills in how to lead teams, manage people, and make high-scale projects a success.You’ll explore the theories, principles, and practice of human resource management, while critically evaluating its real-world examples, developing your knowledge base and approach to the management of people and oversight of team projects.You’ll bring this together with your own values, experiences, and goals – laying the basis for the life-long development of your own management skills.Learn leadership skills to further your careerYou’ll discover how to combine these core project management tools – recruitment, workplace relations, knowledge management – with vital leadership skills.Explore the role motivation and rewards play in driving performance, how to lead groups and teams, how to create an inclusive and productive work environment and discover the advantages of knowledge management.The best project managers are able to develop their staffs’ skills and capabilities – something that this microcredential will focus on by exploring the importance of intellectual capital.Moreover, the microcredential is 100% online – meaning you can flexibly develop your career, learning these core skills in your own time around other commitments.Project management certificationUltimately, you’ll come away certified by project management experts at Anglia Ruskin University (ARU), able to prove to employers your knowledge and ability to effectively manage and lead teams.This course is part of a postgraduate degree programme in Project Management offered by ARU.Are project management skills in demand?The Project Management Institute’s 2019 ‘Pulse of the Profession’ report suggests that 85% of organisations will change how they operate in the next five years.Managers who have the training to oversee complex projects – and the people skills to successfully lead teams – will be in increasing demand in the years ahead.Mastering human resources provides business with a long-lasting competitive edge, and recruiting and retaining the right staff can make all the difference to a successful project.

International Marketing: Intercultural Communication Management

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This 10-week digital marketing course will give you the skills to interact with consumers and businesses around the world in a culturally sensitive way and implement an effective international marketing strategy.Learn international marketing strategies and build geo-targeted campaignsIn an increasingly global business environment, wrong cultural assumptions can significantly damage brand reputation and campaign success. Understanding the core cultural differences in target markets is vital for marketing professionals who wish to succeed at a higher level.This exciting microcredential tackles some of the immediate challenges organisations are facing when using digital marketing to speak to consumers and cultures around the world.Using the latest international marketing case-studies, theory, and research, this microcredential offers in-depth training in how to differentiate a brand or service to make it applicable to customers in a global network, as well as how to identify new potential markets and communicate appropriately with new consumers.Upskill in international marketing communications and strategyUsing the work of influential researchers examining cultural factors in international business, you’ll learn the strategic value of cultural differences and their impact on organisational behaviour.Alongside current industry digital marketing practitioners, you’ll discover how to develop culturally sensitive communications for international business purposes and how to create cross-cultural content and campaigns, use social media, and identify influencers appropriate to international organisations.You’ll discover how to communicate internal and external campaigns for culturally diverse audiences and develop effective cross-cultural communication and management strategies that will enhance your ability to work effectively in marketing for a global business.Become a leader in intercultural managementWith up-to-date expertise in online marketing, our educators will take you through the process of applying intercultural management theories to your work in practice, including decision-making on an individual, team, and business level.You’ll develop cultural sensitivity for working and leading across cultures both face to face and remotely, and learn how to manage alliances, group communications, and motivation in a workforce of different cultural backgrounds.Is this part of a full digital marketing degree?Yes, this microcredential forms part of the IDM accredited BSc Digital Marketing degree offered by ARU and is endorsed by IDM.This component of the digital marketing degree will ensure you develop practical digital marketing skills in creating successful cross-channel campaigns in globally competitive markets.Is there a final digital marketing exam?Yes. This microcredential includes a final assessment, the success of which determines your receiving a credit-rated digital marketing transcript from ARU and being awarded 15 UK academic credits.

MSc Mental Health

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Enhance your employment opportunities in health and social careAwareness and understanding of mental health issues have improved greatly in recent years, but there is still progress to be made.Whatever your background, this online mental health degree will support you personally and professionally to better understand mental health and its impact on individuals, communities and the healthcare system.Through innovative healthcare research, you’ll learn to think critically about mental health issues.You’ll develop practical skills for work in health and social care and increase your employability for middle or senior-level roles in the UK and abroad.

MSc Project Management

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Gain project management knowledge and skills useful in a variety of industriesProject managers are highly sought after in industries across the globe. With this degree you will develop the project management skills to access these exciting career opportunities.You will learn how to manage projects and teams effectively by exploring a range of specialist project management principles and developing your own approach to managing projects. You will have access to the supported learning you need to develop your transferable skills and confidence. Internationally recognised, this online project management degree is accredited by the Association for Project Management (APM).

Understanding Consumer Behaviour: Customer Decision-Making and the Customer Journey

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In just ten-weeks, this microcredential will teach you how to identify what your consumers want and need, and how to give it to them by applying a customer-centric marketing approach.Get to grips with consumer buying behaviourFor marketing professionals who want to stay ahead of the game, this microcredential will help you understand consumer behaviour theory as it exists today and how it should influence your integrated marketing communications online and offline.Through theories surrounding consumer behaviour, you’ll examine the psychological and sociological drivers that influence how customers buy and explore the consumer decision-making process.You’ll investigate current buying and behaviour trends and look to the consumers of the future, investigating how you should interact with them and why.Create buyer personas using consumer behaviour analysisAs customer experience (CX) moves to the top of agendas in successful organisations around the world, understanding your customer and the barriers to purchase are vital to improve the customer journey.ARU’s experienced digital marketing practitioners will teach you how to map the customer journey and use your findings to create customer personas to improve customer experience and success.You’ll learn how to apply CX thinking to create a targeted marketing strategy that drives conversions and fosters positive customer relationships.Discover effective targeted marketing and segmentation strategiesAs well as customer journey mapping, you’ll learn customer targeting, segmenting, and customer retention strategies.You’ll discover best-practice for segmenting consumer markets, customer profiling, and how to define, select, and reach and retain specific audiences across online marketing channels.As you investigate the merits of various digital marketing channels, you’ll develop your understanding of how social groups create digital tribes online and how you can use these tribes to improve existing customer relationships and build new ones.Will I learn to apply customer behaviour theory in practice?Yes. This microcredential is designed to help professionals apply the core principles of consumer behaviour theory to practical marketing efforts in an organisation.You’ll often be asked to put your skills and knowledge into practice, with live and ‘on-the-job’ tasks as you progress through the course.Is this microcredential for online and traditional marketing professionals?Yes. This grounding in consumer choice and behaviour will be applicable to the work of a traditional marketeer, those working in digital marketing, as well as those who do both.This theory puts the consumer at the heart of marketing planning and strategy, whatever the marketing distribution channel.How is this marketing course assessed?This microcredential includes a final assessment in the form of a single 3000 word work-based report. The report will be based around one of the elements of the customer journey.

Project Management Principles, Practices and Systems

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Understand the principles of project managementStruggling with project costs and hitting deadlines? Develop your project management skills with this CPD-accredited course.According to a key report in 2017, only 37% of teams in the UK reported completing projects on time. Managing project costs was given as the biggest problem, followed by hitting deadlines. As you work your way through this course, you’ll learn how to deal with such issues.Explore the project management life cycle and why it mattersYou’ll start by looking at some of the basics of project management, exploring what it is and why it’s important. You’ll also explore the project management life cycle, including the initiation, planning, execution, and closure stages.As you work through the course, you will learn the fundamental principles of project management and understand the project management skills needed to complete projects on time and on budgetDiscover the key project management steps needed for a successful projectAs you work your way through the course, you will focus on the three biggest challenges to project managers: completing projects on time, managing costs, and communication.You’ll learn some of the project management processes that can help at each step of the way, exploring case studies and real-life examples to bring your learning experience to life.This course is for anyone working in project management roles in any industry, from engineering and programming, to marketing, aviation and more. It will be useful to any professional responsible for managing projects.It is ideal for anybody considering undertaking Anglia Ruskin’s MSc Project Management.