University of Alaska Fairbanks Courses

Sales in Sport Business

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Sports have long been a cornerstone to our society, but only in recent history has the industry truly monetized with an expected value in 2021 of over $500 Billion USD. Ticket sales, corporate partnerships, sports marketing, sponsorships, merchandise, broadcast rights, product licensing, and other areas of revenue generation allow fans to be a part of the entire experience, both in the stadium and out. This course mainly focuses on professional sports.This course is taught by professionals from across different areas of the industry, and provides a foundation in the principles and significance of sales and revenue generation in the business of Sport through a mix of theoretical fundamentals and practical application. The course will touch on ticket sales, corporate sales, and group sales. It will also cover elements of being a sales manager and characteristics of successful sales people in the sports management field. It covers key sales and revenue generation elements such as:The Sports Sales ProcessRelationship-BuildingCustomer ServiceBusiness DevelopmentCompletion of this course will provide students with the essential skills to become successful sales executives in the field of Sport.

Sport Analytics: Data Driven Decision Making

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Analytics have revolutionized sport, providing a competitive advantage to organizational decision-making both on and off the field. This course introduces best practices utilized in sport business analytics. The course touches on data collection, fact finding, visualization, and metrics that guide strategic decision-making in the sport industry. This course will touch on many aspects of the sports industry, including professional sports. Through the duration of this course, students will:Identify the concepts and characteristics of sports analytics in the sporting industry, historically and today.Interpret aspects of analytics in the sporting industry (e.g., the impact of analytics in sport, player data points, performance data tracking, organizational key performance indicators, etc.)Comprehend and engage in critical thinking with analytic topics in the sporting industry.Obtain a perspective of the growing trend and field of sport analytics.Gain insight on the strategies and concepts used to evaluate players, team performance, and front-office strategies.Discuss topics related to sport analyticsUtilize data-analysis techniques to identify problems and propose innovative solutions for improving performance both on the field and in sport management.

GIS Foundations

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GIS is a framework for gathering, managing, and analyzing data. Using the principles of geographic science, it integrates many types of geospatial data, analyzes their relationships, and organizes them in layers of information for visualization and improved understanding. This course focuses on ESRI’s ArcGIS software, the industry standard. Jack Dangermond, CEO of ESRI, describes GIS as “uncovering meaning and insights from within data.”Participants in this course will learn GIS concepts, tools, and processing applicable to problems in a variety of fields. The course is designed for self-study with lessons covering GIS applications on real-world problems, and prepares learners for more advanced applications such as 3D GIS and GIS Image Analysis, the two other courses in the GIS Essentials Professional Certificate.GIS, once an esoteric technology limited to geographers and data scientists, is now available to everyone. Thousands of organizations in virtually every field are using GIS to analyze data, make maps that reveal patterns and relationships, share insights, and solve complex problems of local to global significance.Verified track learners will receive an ArcGIS Pro license in addition to unlimited course access and a verified certificate.

One Health: A Ten Thousand Year-Old View into the Future

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Are you interested in understanding how global climate change will alter human society, animal health, and the environment? Are you curious about how these three things are interconnected? This course focuses on what is happening right now in the Arctic, where climate change is accelerating twice as fast as the rest of the world. Understanding how Arctic ecosystems are adapting and collapsing can give us insight into future changes across the globe. Finding deep solutions to new challenges caused by climate change can’t be accomplished using only traditional fields of science, such as medicine or biology.Addressing these issues effectively requires a novel approach, one that integrates knowledge across disciplines and cultures and recognizes the interdependence of human, animal, and environmental health. This concept, always central to the Indigenous worldview, has recently been recognized in Western science as One Health.One Health was originally developed as a means of understanding how zoonotic diseases, such as the recent COVID-19 pandemic, arise.Between 65% and 70% of emerging diseases in humans are of zoonotic origin. The way we impact our environment and how this influences human-animal interactions play a significant role in how these diseases develop and spread. Health is more than the absence of disease and can be defined as a state of well-being for individuals and their communities. Under this definition, well-being encompasses physical, mental, behavioral, cultural, and spiritual health.Applying this holistic approach to the One Health paradigm allows us to bring in expertise across natural and social sciences and connect Western science with traditional Indigenous ways of knowing. Such a broad and deep integration of knowledge and experience provides opportunities for understanding large issues like food safety, security, and sovereignty at their roots, and for engaging stakeholders to build effective solutions.

Climate Change in Arctic Environments

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You will learn from researchers and staff from a variety of disciplines at the University of Alaska Fairbanks’ International Arctic Research Center and its collaborators.An introduction to a variety of areas of expertise, from atmospheric science to traditional knowledge on subsistence calendars, will equip you to understand these complex systems and the knowledge-holders who examine them in detail.You will develop a basic understanding of climate change in the circumpolar arctic through examining four primary systems: atmospheric systems, marine systems, terrestrial systems, and human systems.Key concepts will be explained with practical Arctic-focused examples including Arctic climate modelling, climate policy, physical properties of the ocean, and more.You will learn to trace impacts through those complex systems from physical science, through the biodiversity of flora and fauna, and on to the societies that depend on those resources.Key texts to understanding environmental change will be made available to participants with guidance, giving you the skills to understand reports and policies impacting the region.Title image credit - Steffen M. Olsen, Climate researcher at the Danish Meteorological Institute

Geographic Information Systems (GIS) Essentials

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Learn foundations of GIS concepts and technology to view, understand, query, visualize, and interpret spatial data to reveal patterns and relationships for problem-solving and better decision making.“GIS is about uncovering meaning and insights from within data.” Jack Dangermond, CEO of Esri, the creators of ArcGIS.Geographic Information Systems (GIS) was once an esoteric technology limited to geographers and data scientists. It is now available to everyone. Thousands of organizations in virtually every field are using GIS to analyze data, make maps that reveal patterns and relationships, share insights, and solve complex problems of local to global significance. There is a growing need for a workforce skilled in GIS. This professional GIS certificate program will provide a comprehensive introduction to state-of-the-art methods and modern applications of GIS with the goal to prepare students for entry-level GIS jobs and undergraduate programs in geospatial sciences. Using the industry leading ArcGIS Pro GIS software, students will work with GIS datasets to support better decision making across many applications through data analysis of geographic data.GIS is a growing technology field with widespread applications in government agencies and private industries. The global GIS market size stood at $7.5 billion in 2019, and it is expected to reach $25.6 billion by 2030 (Source).The rising investments in GIS-based infrastructure and solutions by the government sector, for military and aerospace applications, and by the private sector for real-time decision-making in industries such as construction, utilities, mining, and healthcare are the key factors driving the growth in the GIS applications.

Sport Business Management

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The sports industry is one of the most exciting industries in the world to work in. From event management to sports marketing to sports analytics, this program will touch on all aspects of the business side of sports.To work on the business side of sports it requires a blend between sports management and business administration education, which is the platform this certificate is built on!Millions of people engage with professional sports and other sports organizations on a daily basis, and many dream of working in the industry.This professional certificate program will teach you about the inner workings of the sports industry and skills needed to work in specific areas of the sports industry. Successful learners will come away with a foundational understanding of the sport industry as a whole.You will learn what makes the sports industry unique, and how successful sport-business professionals operate. The program will introduce you to specific skills in sales and data-driven decision making, both of which are critical in the sport industry.The business administration and sport management focus provides the necessary skills for recent college grads, high school students, sport professionals looking for professional development, or people looking to work in the sport industry.

Synthetic Aperture Radar: Hazards

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Remote sensing observations from airborne and spaceborne platforms have become an essential tool in disaster management. They provide an immediate and large-area overview of evolving disaster situations, revealing important hazard information to disaster response personnel.This course will introduce you to Synthetic Aperture Radar (SAR), a remote sensing technology that can see the ground even during darkness and through rain, clouds, or smoke. As a participant in this course, you will gain an intuitive understanding of the information contained in SAR observations and learn to use a range of analysis techniques to apply SAR data to disaster mapping and management. Specific topics will include:The mathematical and physical principles of SAR remote sensingHow to access and visualize SAR dataInterpretation of SAR images in the context of disaster monitoringInterferometric SAR (InSAR) conceptsFlood mapping and SAR change detection for hazard analysisInSAR-based analysis of volcanoes and landslidesThe learned concepts will be put into action in simulated disaster response exercises, in which class participants will analyze SAR data sets to create hazard information for several real-life disaster events from the recent past.Learners registered for the verified track will additionally get the opportunity for hands-on lab exercises using Jupyter Notebooks. The verified track will also include peer discussions and a verified certificate upon successful completion.

3D GIS

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Maps are graphic representations of reality and help us understand and navigate the world around us. Maps can incorporate third dimension through contours, hillshading (3D modeling), and profile views.In this course you will learn fundamentals of third dimension (3D) GIS concepts and tools to visualize, analyze, and interpret geospatial data in 3D, enabling you to reveal patterns and relationships for more effective problem-solving and decision making.When the data include the third dimension, ArcGIS Scene allows us to navigate through the data in 3D space. This makes the data and the problem more understandable and reveals new visual insights. Visualizing and processing the data in 3D allows us to include real-world elements in the analysis such as undulation of terrain and 3D extent of trees, building, and subsurface geology.Our world is three dimensional and many GIS applications now require 3D analysis. Esri’s ArcGIS Scene allows us to visualize data on a world sphere. It provides a variety of tools for orientation, navigation, search, data preparation, building workflows and spatial analysis.3D mapping and visualization is used in a variety of industries and academic disciplines:Monitoring forest stand height and ageVolumetric analysis of resource extraction from a mine or water level in a reservoirWatershed delineation to assess inundation risk, land management, environmental monitoringVerified track learners will receive an ArcGIS Pro license in addition to unlimited course access and a verified certificate.

Arctic Security Fundamentals

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The Arctic: a region of frigid waters, tundra, and prolonged periods of light and darkness. While it may seem desolate, the Circumpolar North holds a wealth of resources and opportunities for nations and the Indigenous peoples who live there. Many challenges also exist, including shipping management, oil and gas production, mining activities, fisheries management, protection of threatened species, and significant defense-related difficulties, to name a few. This course will provide a baseline understanding of security circumstances and management, as well as the variety of actors involved.Arctic Security Fundamentals also explores the security situation of the Arctic through a focus on the key stakeholders responsible for diplomacy and defense. Although the post-Cold War Circumpolar North has remained mostly stable, rapid changes in climate and technology have created new conditions requiring increased attention and management.Course participants will learn about the complex landscape of international norms and processes governing security in the Circumpolar North, as well as the balance of diplomacy and defense that nations employ to manage priority interests. Students will explore how the three realms of international relations—cooperation, competition, and conflict—interact in this unique environment.This course is for:Security specialists interested in learning more about the Circumpolar NorthMembers of defense-related institutes and organizations who want to know more about international security and/or the ArcticProfessionals in industries that rely upon Arctic resources and knowledgeUndergraduate and graduate students who hope to specialize in regional studies

Salmon, People, and Place

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No wild animal has more profoundly influenced the cultures and well-being of societies in North America than salmon. Salmon and people have been entwined in a relationship for millennia. This six-week course is an exploration and celebration of this relationship, as well as an examination of the current major issues, including habitat alterations, climate change, and management actions currently straining the relationship between salmon and salmon-dependent people. We will put significant emphasis on learning about salmon and people in Alaska, a place containing the last stronghold of pristine salmon ecosystems anywhere.Students should expect to read, discuss online, and host and facilitate dialogues in their own communities, using their newfound knowledge beyond our virtual classroom. Together we will examine how the biology of salmon roots them in place and in turn serves to shape human societies and ecosystems.We will learn from Indigenous elders and youth and understand the system of local management that has sustained salmon for generations. Students will compare and contrast traditional Indigenous management with current practices that are focused on maximizing yield, and will learn concepts such as spawner-recruit analysis and escapement goals.This course is ideal for those interested in careers in natural resource management and will be of interest to anyone with a love for the natural wild world. By the completion of the course students will be informed and empowered to confront the challenges facing the relationships between salmon and salmon-dependent societies in the 21st century.

Sport Business Foundations

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Most people want to work in a career they are passionate about which is what draws many people to the highly competitive field of sport business, or what is commonly known as sports management. This course is rooted in traditional business foundations as they apply to the sport business realm and is taught by professionals who are all working in, or have worked in, the sport business field. This course is an introduction to career pathways, professional development, and opportunities within the sport management field. Course participants will learn about the complexity and intricacies within the landscape of the sports industry. Professional sports, International sport, collegiate sport, and interscholastic sport will all be covered. Students will explore their own interests and strengths to create a baseline understanding of the sports industry as a whole. Primary focus in this course is on introducing:Segments of the sports industry such as professional, collegiate, and youth sportsCareer concentration areas within the sport management field such as sales, sponsorship, sport marketing, facility management, sport governance, and event managementStrategies for professional development and networkingWEEK 1: Outline and segments of the sports industry1.1 Overview1.2 History of the Sports Industry1.3 Segments of the IndustryWEEK 2: Structure of the sports industry in the US2.1 Collegiate Sports2.2 Professional Sports2.3 International Sports2.4 Youth/Interscholastic SportsWEEK 3: Professional development in the sports industry3.1 Conferences and professional organizations3.2 Mentorship sources3.3 Informational interviews3.1 Common job boardsWEEK 4: Current trends and challenges in the sport industry4.1 Big-data, AI, and wearable technology4.2 Digital and social issues in sport organizations4.3 Multi-layered sponsorship and partnerships

GIS Image Analysis in ArcGIS Pro

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Image analysis is the extraction of meaningful information from an image to accomplish a simple task like understanding the landscape or to solve a complex problem like face recognition.This course is focused on image analysis and applications in the area of natural resource management, geography, geology, and environmental studies. Participants will use a variety of remotely sensed data including high resolution aerial photo, Landsat and Terra MODIS satellite data to solve specific problems.Learners in this course will learn fundamentals of remote sensing, image processing and image analysis. Learn image analysis in Esri ArcGIS Pro through hands-on exercises including image display, image interpretation, change detection using spectral indices, supervised and unsupervised image classification for land cover mapping, and effect of arctic warming on vegetation productivity.The course features lessons covering GIS image analysis applications on real-world problems.Verified track learners will receive an ArcGIS Pro license in addition to unlimited course access and a verified certificate.

Remote Sensing of Wildfires

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Wildfires are a natural and essential part of our ecosystem, recycling soil nutrients and renewing healthy forests. In Alaska, around one million acres (4000 km2) burn every year, and record years have seen as many as six million acres burned. Most of these fires are allowed to spread naturally.However, when wildfires occur near population centers, they can be a serious threat to the safety and well-being of people. Recent disastrous fire seasons in Alaska, California, and Australia have shown how communities near forests, in what is known as the Wildland Urban Interface (WUI), are increasingly at risk due to hotter and drier summer weather caused by climate change. In the fight to protect these communities, remote sensing technology has become essential. Wildfire analysts use satellite imagery and powerful computer programs to predict fire risk, detect fires early, and monitor their spread. After a wildfire is extinguished, remote sensing is used to analyze the impact of a fire and to guide sustainable restoration efforts. Participants in this course will learn about remote sensing of wildfires from instructors at the University of Alaska Fairbanks, located in one of the world’s most active wildfire zones. Students will learn about wildfire behavior, and get hands-on experience with tools and resources used by professionals to create geospatial maps that support firefighters on the ground.Upon completion, students will be able to:Access web resources that provide near real-time updates on active wildfiresNavigate databases of remote sensing imagery and dataAnalyze geospatial data to detect fire hot spots, map burn areas, and assess severityProcess image and GIS data in open source tools like QGIS and Google Earth Engine