School of Visual Arts Courses

The Complete Typographer II

0

Ability to implement detailed and sophisticated methodologies for using typography in graphic designAbility to construct strategies for licensing and marketing typefaces for commercial use

The Practical History of Typography

5

The Practical History of Typography serves as an introduction to The Complete Typographer, and provides a historical appreciation of the art and science of typography: display lettering (both hand drawn and mechanically generated), and text typefaces—a “historical bucket” approach. The course examines typefaces associated with key design and technological developments of the 20th century—the Bauhaus, the New Typography, etc.—with an eye towards critical analysis of form, moving right up to 2017, including advances in generative type and variable fonts for web.What Students Are Saying:"This is an fantastic course because you get to know a great deal about typography. As a graphic designer I would recommend it."

Fundamentals of Video Production

0

This course will teach students the tools and resources necessary to prepare their next film shoot, covering everything from storyboarding to location scouting to the most essential gear used in both the pre-production and production stages.

Photographer to Video in Today’s Gig Economy

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How to tell stories through video from the perspective of a photographerAbility to interview subjects and shoot a documentary-style videoGain knowledge of preparing for and managing a successful video shoot by consistently controlling elements such as light and soundPlan and execute editing your own video work with efficient management of your assets

Custom Handlettering

4.5

Custom Handlettering, the second installment in The Complete Typographer program,covers unique and beautiful handlettering used across a wide spectrum of design disciplines. The practice involves drawing letterforms already composed into words, rather than creating characters for an entire alphabet and combining them. Generated for specific uses rather than assembled from a kit of parts, handlettering provides infinite variety for type designers. Students will explore ways to build out digital variations on their handlettered characters.Tools, methods, and techniques for creating expressive lettering using traditional tools and media such as ink, pen, paint, and brush will be demonstrated. Digitizing hand drawn type into vector designs, and combining handwork with digital design within projects will be explored. What Students Are Saying:"This is a very interesting course for beginners (true beginner level here). I loved taking it. It was a good way to jump back in lettering after more than 20 years of not touching it. This is really great course if you need an update on [digital] techniques or to gain regularity." Session 1: Overview Of Handlettering From Illuminated Letters Through Graffiti Session 2: Materials And Methods For Handlettering Session 3: Adapting Handlettering For Digital Use Session 4: Incorporating Handlettering And Traditional Typefaces Within Design Projects 

Typography in Graphic Design

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Typography in Graphic Design covers the role of typefaces as cultural artifacts and how the influences and concerns of the day are reflected in type vernaculars. Very fine detail on font characteristics will also be explored (stroke widths, x-heights, serif qualities, etc.) and how these affect usage and emotional impact. Choosing the right typeface for a project and mixing typefaces in a design will be explained in depth.

Fundamentals of Post-Production

0

If the negative comes alive in the darkroom, then a film comes alive in the edit bay. There is a lot an editor must know to keep organized and hold onto the director’s creative vision. In addition, a videographer with knowledge of how the footage will be cut and assembled will be a much stronger shooter. In this class you will jump into the art of editing your work, exploring the tools, workflows and practice of editing.

The Complete Typographer I

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Understanding of typographic history and practiceUnderstanding of and ability to demonstrate skills and techniques needed to create custom hand letteringAbility to create original typefaces using digital software

Camera Essentials

5

This second course in the Photographer to Video in Today's Gig Economy program will provide an understanding of the camera settings and gear that is used in professional DSLR and mirrorless video production. We will cover the basics of camera systems and lenses, including achieving perfect exposure and great color, and will also dig into lighting and camera support. This course will lead you through a smooth transition from still photographer to video professional.

Selling and Protecting Typefaces

0

Selling and Protecting Typefaces addresses the many concerns of developing and marketing typefaces for the professional environment. The course also discusses the different roles of a type foundry, an aggregator, and the individual designer who wishes to license and sell a typeface.The course covers all the issues involved in selecting and licensing typefaces for commercial use in all sectors of the design industry: e-commerce, direct sales, social media, traditional advertising, intellectual property, licensing models, and pricing. It includes start to finish instruction in creating design briefs for custom-type projects for clients of all sizes and budget levels. Fee scales for custom type design will be discussed in depth. Participants will be familiarized with professional industry standards for high-quality digital typefaces in contemporary markets, including language support, font file formats and technical concerns.

Making Typeface Families

5

Continuing from the previous courses in The Complete Typographer, Making Typeface Families focuses on drawing a complete alphabet from start to finish, then adding bold and italic variations. Students will choose a sample document for which they'll create a typeface, translate concepts from rough pencil sketches to digitized finishes, and establish cohesiveness in a small trial range of selected characters. Through study of various letterform elements, students will establish how these parts need to come together in a logical way to form a set of related letters and eventually, an entire typeface.

Sound Essentials

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As the name suggests, Sound Essentials covers an entirely new dimension that can make or break your video work. The third course in Photographer to Video in Today's Gig Economy explores how sound carries emotion and impacts the depth and tone of your stories. The tools, the terminology and the language of sound production often feel foreign to photographers, but this class will provide a thorough foundation which will get you recording professional sound in no time.