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Università Bocconi Courses

Our ambition is to develop students' potential and foster knowledge in Business, Economics and Law through innovative learning and research activities in a multicultural environment. Bocconi is a community that constantly innovates teaching and learning technologies and that strongly believes in the power of life-long learning and networking. Now available online.

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International Leadership and Organizational Behavior

International Leadership and Organizational Behavior

3.8

Class Central TipsLearn How to Sign up to Coursera courses for free1600+ Coursera Courses That Are Still Completely FreeLeaders in business and non-profit organizations increasingly work across national borders and in multi-cultural environments. You may work regularly with customers or suppliers abroad, or be part of a globally dispersed cross-functional team, or an expatriate manager on an international assignment. You may be a member of a global online community, or a development aid worker collaborating with an international network of partner organizations. In all of these contexts, your effectiveness as a leader depends on how well you understand and are able to manage individual and collective behaviors in an intercultural context. In this course – together with a team of Bocconi expert faculty and Bocconi alumni – we’ll explore the theory and practice of international and intercultural leadership and organizational behavior. Social science research has revealed systematic ways in which our behavior differs across cultural contexts – enabling us to more effectively work across borders. Insights from psychology, neuroscience, sociology and anthropology, from communication studies and from management scholarship allow us to understand what shapes individual and group decision making, what enhances or weakens team performance, and how we can build and use our social networks. And the shared practical experience of international leaders allows us to identify concrete steps to enhancing intercultural leadership competence, and to be cognizant of common leadership challenges.Learning about organizational behavior provides a great opportunity to develop your leadership skills and to reflect on your own behavioral tendencies. How do you usually make important decisions? What motivates you and how do you try motivating others? How successfully do you leverage and integrate diverse skills and views in a team? Do you prefer professional relationships with a close-knit group of trusted colleagues, or with a far-flung network of acquaintances from all walks of life?If you really want to learn how organizations behave and take decisions and at the same time develop leadership skills, then this is the course for you.We are looking forward to welcoming you and supporting you on this journey of learning and discovery. COURSE SYLLABUSWeek 1 - Leadership Acumen. International perspective on leadership, common traps & challenges, and opportunities of intercultural leadership. Week 2 - Navigating Culture. Impact of cultural differences on organizations, decoding culture, culture classifications and stereotyping, developing intercultural intelligence. Week 3 - Communication. Communication and its impact on leadership identity and relationships, managing communication to improve decision making, steps for developing your intercultural communication skills.Week 4 - Motivation. Views on individual motivation, cultural differences in motivation, developing motivation and commitment in teams.Week 5 - Networking. Patterns of interpersonal relationships in/across organizations, strategically developing social networks and social capital, norms for networking across cultures.Week 6 - Conflict. Effective / defective conflict management approaches, dealing with ethical dilemmas.Thanks to the participation of our alumni and of the Bocconi Alumni Association, participants will have practical insights on international leadership.RECOMMENDED BACKGROUNDAll are welcome! Some prior exposure to basic issues of organizational behavior (communication, decision making, motivation, etc.) is useful, but not required.

Coursera
6 weeks long, 17 hours worth of material
upcoming
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A Scientific Approach to Innovation Management

A Scientific Approach to Innovation Management

0

Class Central TipsLearn How to Sign up to Coursera courses for free1600+ Coursera Courses That Are Still Completely FreeHow can innovators understand if their idea is worth developing and pursuing? In this course, we lay out a systematic process to make strategic decisions about innovative product or services that will help entrepreneurs, managers and innovators to avoid common pitfalls. We teach students to assess the feasibility of an innovative idea through problem-framing techniques and rigorous data analysis labelled ‘a scientific approach’. The course is highly interactive and includes exercises and real-world applications. We will also show the implications of a scientific approach to innovation management through a wide range of examples and case studies.

Coursera
5 weeks long, 14 hours worth of material
upcoming
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Corporate Sustainability. Understanding and Seizing the Strategic Opportunity

Corporate Sustainability. Understanding and Seizing the Strategic Opportunity

0

Class Central TipsLearn How to Sign up to Coursera courses for free1600+ Coursera Courses That Are Still Completely FreeThe achievement of a balanced economic, social and environmental development - as expressed in the UN Agenda 2030 for Sustainable Development - is recognized as one of the major challenges humanity is facing today. What is less clear is whether and how organizations can generate business opportunities and value for their stakeholders while tackling such challenges. In this course, thought leaders in a wide variety of management and economics fields illustrate how to assess and seize the opportunities offered by these global emergencies. They will offer new ways to understand the purpose and the logic of success of the business enterprise in this new context, providing ideas and examples on how to manage the transition process to realize the value creation potential from corporate sustainability for all involved stakeholders.Learning objectivesThe course will allow you to:- Understand What the macroeconomic and microeconomic consequences of both climate changes, poverty, hunger, gender or race discriminations, lack of communication between the State, Civil Societies, and businesses, etc are.- Understand Why it is important for businesses to tackle sustainability issues in order to create more and better business opportunities;- Learn How each individual, organization and system can start to analyze its behaviors and change towards more sustainable practices and models.

Coursera
6 weeks long, 16 hours worth of material
upcoming
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القيادة الدولية والسلوك التنظيمي

القيادة الدولية والسلوك التنظيمي

0

Class Central TipsLearn How to Sign up to Coursera courses for free1600+ Coursera Courses That Are Still Completely Freeيزداد عمل القادة في مجال الأعمال التجارية والمنظمات غير الهادفة للربح عبر الحدود الوطنية وفي بيئات متعددة الثقافات. فقد تعمل بانتظام مع عملاء أو مورّدين في الخارج، أو تكون عضوًا في فريق متعدد الوظائف ومنتشر في أماكن متعددة في العالم، أو تعمل مع مدير أجنبي بشأن مهمة دولية. وقد تكون عضوًا في مجتمع عالمي على شبكة الإنترنت، أو عامل إغاثة إنمائية تتعاون مع شبكة دولية للمنظمات الشريكة. وفي جميع هذه السياقات، تعتمد فاعليتك كقائد على كيفية الإدراك الجيد لديك، وقدرتك على إدارة سلوكيات الأفراد والجماعات في سياق متعدد الثقافات.في هذه الدورة التدريبية -بمصاحبة فريق خبراء هيئة التدريس بجامعة بوكوني وخريجي جامعة بوكوني- سنكتشف النظرية والتطبيق المتعلقين بالقيادة والسلوك التنظيمي الدوليين ومتعددي الثقافات. وكشفت أبحاث العلوم الاجتماعية عن طرق منهجية تختلف فيها سلوكياتنا في مختلف السياقات الثقافية، مما يمكننا من العمل عبر الحدود على نحو أكثر فاعلية. إن الرؤى المأخوذة من علم النفس، والعلوم العصبية، وعلم الاجتماع، وعلم الأنثروبولوجيا، والمأخوذة من الدراسات المجتمعية، والمنح الدراسيّة في مجال الإدارة تتيح لنا فهم العوامل التي تشكل صنع القرار للفرد والجماعة، وما الذي يعزز أداء الفريق أو يُضعفه، وكيف يمكننا بناء شبكات اجتماعية لدينا واستخدامها. وكذلك يتيح لنا تبادل الخبرة العملية للقادة الدوليين تحديد خطوات ملموسة لتعزيز كفاءة القيادة من خلال الثقافات المتعددة، وتوعيتنا بالتحديات الشائعة التي تواجهنا في أثناء القيادة.يتيح تعلُّم السلوك التنظيمي فرصة كبيرة لتطوير مهارات القيادة والتفكير في اتجاهات سلوكيتنا.كيف تقوم غالبًا بصنع القرارات المهمة؟ ما الذي يحفزك؟ وكيف تحاول تحفيز الآخرين؟وكيف تُعزز المهارات المتنوعة والآراء المتبناة في الفريق وتدمجها بنجاح؟هل تفضل العلاقات المهنية مع مجموعة متماسكة من الزملاء الموثوق بهم، أم مع شبكة واسعة الانتشار من المعارف من شتى مجالات الحياة؟إذا كنت تريد حقًّا تعلُّم كيفية تصرف المنظمات وصنعها للقرارات، وتطوّر في الوقت نفسه مهارات القيادة، إذًا فهذه الدورة التدريبية مُصممة خصيصًا لك.ونتطلع للترحيب بك ودعمك في رحلة التعلم والاكتشاف هذه.المنهج الدراسي للدورة التدريبيةالأسبوع 1 - فطنة القيادة. - المنظور الدولي عن القيادة، والتحديات والمصائد الشائعة، وفرص القيادة متعددة الثقافات. الأسبوع 2 - التعامل مع الثقافة. تأثير الاختلافات الثقافية في المنظمات، وتفهّم الثقافة، وتصنيفات الثقافة، والقوالب النمطية المتعلقة بها، وتطوير مهارات الذكاء بين الثقافات.الأسبوع 3 - التواصل. التواصل وتأثيره في الهوية القيادية والعلاقات، وإدارة التواصل لتحسين صنع القرار، والخطوات المتبعة لتطوير مهارات التواصل بين الثقافات.الأسبوع 4 - التحفيز.آراء بشأن تحفيز الأفراد، والاختلاف الثقافي في التحفيز، وتطوير التحفيز والالتزام في الفريق.الأسبوع 5 - إقامة الشبكات. نماذج من العلاقات الاجتماعية داخل/بين المنظمات، وتطوير الشبكات الاجتماعية ورأس المال الاجتماعي على نحو استراتيجي، ومعايير إقامة الشبكات بين الثقافات.الأسبوع 6 - النزاع. مزايا/عيوب نُهُج إدارة النزاعات، والتعامل مع المآزق الأخلاقية.وبفضل مشاركة الخريجين لدينا ورابطة خريجي جامعة بوكوني، ستكون للمشاركين رؤى عملية بشأن القيادة الدولية.الخلفية المُوصى بها.إن بعض تجارب التعرُّض المُسبق للقضايا الأساسية للسلوك التنظيمي (التواصل، وصنع القرار، والتحفيز، وما إلى ذلك) مفيدة، ولكن ليست مطلوبة.

Coursera
6 weeks long, 17 hours worth of material
upcoming
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Capital-investissement et capital-risque

Capital-investissement et capital-risque

0

Class Central TipsLearn How to Sign up to Coursera courses for free1600+ Coursera Courses That Are Still Completely FreeLe cours traite de l’analyse du secteur du capital-investissement et du capital-risque. Ce cours permettra aux étudiants de comprendre parfaitement le mécanisme sous-jacent à la création et/ou l’élaboration d’une entreprise et le soutien financier qu’elle peut obtenir du système financier par le biais du capital-risque.Il vise à découvrir comment des intermédiaires financiers particuliers (appelés des investisseurs en capital-investissement) financent par le biais de titres des entreprises à différentes étapes de leur cycle de vie, du tout début (lancement et phase initiale) à une phase plus mûre (c’est-à-dire le développement, la maturité, etc.) ou en situation de crise ou de déclin.Le capital-investissement (appelé capital-risque, lorsque l’entreprise se trouve dans les premières phases de son cycle de vie) comprend des activités très différentes, comme le repérage, le conseil, les transactions, l’évaluation et le financement, en qualité d’intermédiaires financiers. PLAN DU COURSLe cours est composé de quatre modules : SEMAINE 1 : présentation du capital-investissement et du capital-risqueSEMAINE 2 : présentation des investisseurs en capital-investissement : questions juridiques et impositionSEMAINE 3 : gestion des fonds de capital-investissement et de capital-risqueSEMAINE 4 : évaluation des entreprises et transactions dans le secteur du capital-investissementSEMAINE 5 : examen finalDans ce cours, vous découvrirez des entretiens avec des intervenants et des professionnels pour fournir des exemples d’applications concrètes des contenus présentés.CONNAISSANCES RECOMMANDÉESest nécessaire de comprendre les concepts fondamentaux des principes de comptabilité des finances d’entreprise. Des connaissances préalables sur le capital-investissement et le capital-risque ne sont pas nécessaires, mais sont recommandées, étant donné que ce cours est conçu pour vous présenter les concepts fondamentaux du capital-investissement et du capital-risque.

Coursera
5 weeks long, 9-10 hours worth of material
upcoming
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Challenges of Agribusiness Management

Challenges of Agribusiness Management

4.7

Class Central TipsLearn How to Sign up to Coursera courses for free1600+ Coursera Courses That Are Still Completely FreeThe goal of this course is to understand the challenges and opportunities of agribusiness nowadays. From farms to retailers, from input providers to traders, all the diverse players of this value chain interact a complex business environment in which nature, policy, technology and management strategies have to be considered to overcome future challenges and seize upcoming opportunities. To understand such complexity we will take Italy as a large, open-air lab in which all major phenomena and business dynamics influencing agribusiness worldwide coexist and clearly show their effects. History, heritage and tradition, technology and innovation, brilliant farmers and multinational companies, all in a constrained, diverse physical and business landscape, Italy is the perfect sampling area for agribusiness. In our learning experience we will benefit from the knowledge and experience of different Bocconi University Professors and several CEOs and top executives who are re-shaping agribusiness concepts. Course Syllabus: Week 1: Heritage and Excellence in Italian AgricultureWeek 2: Challenges of the Global Agro-SystemWeek 3: Innovation in AgribusinessWeek 4: Developing new business concepts

Coursera
5 weeks long, 5-6 hours worth of material
upcoming
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Arts and Heritage Management

Arts and Heritage Management

0

Class Central TipsLearn How to Sign up to Coursera courses for free1600+ Coursera Courses That Are Still Completely FreeToday cultural institutions are facing important dilemmas in many aspects of their management. Over the past decades, a new figure has emerged that of the art manager. Imagine you went to work every day to connect artists with audiences, vision with reality, and money with a mission. That is what managers in the arts do, they play an essential role in transforming the minds, lives, and communities through creative expression.This course has been conceptualized to address the need of skills and techniques to help professionals and managers in running art and cultural institutions. Learning ObjectivesThere are three objectives to this course. First, we will approach the biggest issue cultural institutions face, the coexistence of managers and curators and giving evidence as to when, how, and why they can get along. Second, we will focus on some contemporary facets on what is means to manage a cultural institution and what cultural managers should expect and be able to face. And lastly, we will provide models and tools to design and implement appropriate courses of action to satisfy customers (visitors and audiences) and build an advantage over the competition.Course StructureThe course is divided into six sections. Five sections are dedicated to specific aspects and themes of managing cultural institutions, while the sixth section is dedicated to individual interviews of prominent cultural institution managers on specific topics. The involvement of professionals and managers gives an incredible value to the learning experience of this course. Each module is paired with a quiz and discussion forums to reflect on the variety of the heritage management, its complexity, and the power of the network that we will build together during the course.Successful completion of the quizzes is required for a course certificate as explained in the Grading Policy page.If you love art and want to make an impact in this unique and fantastic sector, this course will support you in understanding the peculiarities of this sector and how to leverage on its tools to make a bigger impact.Look forward to meeting you online!Acknowledgements:Vatican Museums: www.museivaticani.vaCenacolo Vinciano: www.beniculturali.it/mibac/export/MiBAC/sito-MiBAC/Contenuti/MibacUnif/Eventi/visualizza_asset.html_1283837989.html (ITA)FAI (Fondo Ambiente Italiano): eng.fondoambiente.itMUVE (Fondazione Musei Civici Venezia): www.visitmuve.itThe National Trust: www.nationaltrust.org.ukThe Archeological Site of Paestum: www.museopaestum.beniculturali.it whc.unesco.org/en/list/842Museo dell'Opera del Duomo (Florence): www.museumflorence.comMuseo del Violino: www.museodelviolino.org_________________________________Disclaimer - Since some of the videos are conducted with those whose native language is not English, we have decided to sometimes preserve their more emphatic speech to keep a tighter match between the audio and subtitles.

Coursera
6 weeks long, 16 hours worth of material
upcoming
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Private Equity and Investment Funds

Private Equity and Investment Funds

0

Class Central TipsLearn How to Sign up to Coursera courses for free1600+ Coursera Courses That Are Still Completely FreeThe course deals with the analysis of the private equity and venture capital business. Over the course, students will be provided with a deep understanding of the mechanism underpinning the creation and/or development of a firm and the financial support it can get from the financial system through venture capital investment. The course tries to discover how special financial intermediaries (called private equity investors) finance through equity companies belonging to different stages of their life-cycle, starting from the very beginning (start-up and early stage) to a more mature phase (i.e. expansion, mature age, etc.) or also staying into crises and decline. Private equity (named venture capital when the company is in the first phases of its life cycle) deals with very different activities, such as scouting, advisory, deal-making, valuation, and financing as financial intermediaries see it. The course is made up of four different modules: WEEK 1 - Introduction to Private Equity and Venture Capital; WEEK 2 - Discovering Private Equity Investors: Legal Issues and Taxation; WEEK 3 - Management of Private Equity and Venture Capital Funds; WEEK 4 - Company Valuation And Deal Making In Private Equity Settings. Throughout the course, guest speakers and practitioners will be interviewed to provide some examples of concrete applications of the contents presented.

Coursera
past
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Management of International Development: Towards Agenda 2030

Management of International Development: Towards Agenda 2030

0

Class Central TipsLearn How to Sign up to Coursera courses for free1600+ Coursera Courses That Are Still Completely FreeWelcome!This course provides participants with the opportunity to explore the multifaceted concept of international development in order to be able to interpret and lead its challenges, opportunities and constant evolutions. Starting from an in-depth analysis of the current international development architecture, its key actors and trends, the course then illustrates the main international organizations' governance systems; identifies their funding and financing tools necessary to implement development programs and achieve sustainable development goals; and explains how to effectively leverage on human capital to drive organizational success and be ‘fit for purpose’ in an ever changing international development scenario. The course is delivered by both Bocconi University and SDA Bocconi School of Management faculty involved in programs as the EMMIO - Executive Master in Management of International Organizations. The course also provides participants with the opportunity to learn from the experience of senior professionals serving International Organizations at all levels.

Coursera
6 weeks long, 7-8 hours worth of material
ongoing
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Financing and Investing in Infrastructure

Financing and Investing in Infrastructure

4

Class Central TipsLearn How to Sign up to Coursera courses for free1600+ Coursera Courses That Are Still Completely FreeLearn how debt and equity can be used to finance infrastructure investments and how investors approach infrastructure investments! According to the OECD, the global infrastructure investment requirement by 2030 for transport, electricity generation, transmission & distribution, and water & telecommunications totals to 71 trillion dollars. This figure represents about 3.5% of the annual World GDP from 2007 to 2030.The European Commission estimated, that by 2020, Europe will need between 1.5 - 2 trillion Euros in infrastructure investments. Between 2011 and 2020, about 500 billion Euros will be required for the implementation of the Trans-European Transport Network (TEN-T) program, 400 billion Euros for Energy distribution networks and smart grids, 200 billion Euros on Energy transmission networks and storage, and 500 billion Euros for the upgrade and construction of new power plants. An additional 38 - 58 billion Euros and 181 - 268 billion Euros in capital investment will be needed to achieve the targets set by the European Commission for broadband diffusion.Traditionally investments in infrastructure were financed using public sources. However, severe budget constraints and inefficient management of infrastructure by public entities have led to an increased involvement of private investors in the business. The course focuses on how private investors approach infrastructure projects from the standpoint of equity, debt, and hybrid instruments. The course concentrates on the practical aspects of project finance: the most frequently used financial techniques for infrastructure investments. The repeated use of real life examples and case studies will allow students to link the theoretical background to actual business practices.In the end of the course, students will be capable of analyzing a complex transaction, identifying the key elements of a deal, and suggesting proper solutions for deal structuring from a financial advisor's perspective.Course FormatThe course will consist of lecture videos, readings, and talks given by guest speakers. Although we do hope you will attend the entire course, it is possible to just focus on single topics.Suggested ReadingsThe course is designed to be self-contained, there are no obligatory readings that must be acquired outside of the course. For students interested in additional study material, you may refer to:•Gatti Stefano, "Project Finance in theory and practice", Academic Press, 2nd edition, 2012.

Coursera
7 weeks long, 11 hours worth of material
upcoming
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Private Equity and Venture Capital

Private Equity and Venture Capital

4.3

Class Central TipsLearn How to Sign up to Coursera courses for free1600+ Coursera Courses That Are Still Completely FreeThe course deals with the analysis of the private equity and venture capital business. Over the course, students will be provided with a deep understanding of the mechanism underpinning the creation and/or development of a firm and the financial support it can get from the financial system through venture capital investment.The course tries to discover how special financial intermediaries (called private equity investors) finance through equity companies belonging to different stages of their life-cycle, starting from the very beginning (startup and early stage) to a more mature phase (i.e. expansion, mature age, etc.) or also staying into crises and decline. Private equity (named venture capital when the company is in the first phases of its life cycle) deals with very different activities, such as scouting, advisory, deal-making, valuation, and financing as financial intermediaries see it. COURSE SYLLABUSThe course is made up of four different modules: WEEK 1 - Introduction to Private Equity and Venture CapitalWEEK 2 - Discovering Private Equity Investors: Legal Issues and TaxationWEEK 3 - Management of Private Equity and Venture Capital FundsWEEK 4 - Company Valuation And Deal Making In Private Equity SettingsWEEK 5 - Final TestThroughout the course, guest speakers and practitioners will be interviewed to provide some examples of concrete applications of the contents presented.RECOMMENDED BACKGROUNDAn understanding of the basic concepts of corporate financing accounting principles is required, while prior knowledge of private equity and venture capital is not required however it is recommended, as this is a course designed to introduce you to the fundamental concepts in private equity and venture capital.

Coursera
5 weeks long, 9-10 hours worth of material
upcoming
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Gestión de las empresas de alimentación y bebidas

Gestión de las empresas de alimentación y bebidas

5

Class Central TipsLearn How to Sign up to Coursera courses for free1600+ Coursera Courses That Are Still Completely FreeLa administración de una empresa de alimentación y bebidas es una tarea fascinante.Los productos de alimentación y bebidas están tan profundamente arraigados en la cultura de la mayoría de los países, que la fabricación y venta de ellos no es sólo una cuestión de hacer y vender productos buenos y sabrosos, sino hacer productos que nutran el cuerpo, el alma y el corazón de las personas. Teniendo en cuenta lo anteriormente expuesto, no es difícil ver que la tarea se convierte rápidamente compleja.Este curso tiene un doble objetivo: en primer lugar, vamos a centrarnos en los desafíos contemporáneos que los gerentes y empresarios de las empresas de alimentos y bebidas deben ser capaces de enfrentar; en segundo lugar, vamos a ofrecer modelos y herramientas para planificar e implementar procesos apropiados para satisfacer a los clientes y construir una ventaja sobre la competencia.El curso está compuesto por cuatro módulos y una introducción, cada uno explora uno de los dilemas que las empresas de alimentación y bebidas se enfrentan. Te será proporcionado un set de video lecciones y tendremos oradores invitados. En estas lecciones se hará una introducción accesible a temas específicos que será integrada con entrevistas a gerentes y expertos que darán ideas valiosas y ejemplos a los participantes.Para mejorar tu experiencia de aprendizaje con nosotros, pondremos a tu disposición un documental sobre las excelencias del Distrito de Módena que estará en un formato específicamente desarrollado para este curso con el fin de darles la oportunidad de experimentar en primera persona lo que los estudiantes de nuestro campus experimentan durante los viajes de estudio en las empresas italianas y europeas.A cada módulo le corresponde una prueba y la posibilidad de discutir con tus pares en los “discussion forums” que te darán la oportunidad de reflexionar sobre la variedad del mundo de alimentación y bebidas, sobre su complejidad, y sobre el poder de la red que construiremos juntos durante el curso.Oradores Invitados:Barilla - Giuseppe Morici, Presidente de la Región Europa - www.barilla.comHeineken - Floris Cobelens, Director de Marketing - www.heineken.comMasterchef Italia Sky - Nils Hartmann, Director de Producciones Originales en Sky Italia - www.masterchef.sky.itTRDN - Martin Oetting, Director Ejecutivo - www.trnd.comEataly - Paolo Bongiovanni, Director de Marketing - www.eataly.itBranca - Nicolò Branca, Propietario - www.branca.itBerlucchi - Paolo Ziliani, Propietario - www.berlucchi.itGROM - Federico Grom, Fundador y Propietario - www.grom.it/en Winery Il Cavallante - Sergio Morpurgo, PropietarioJoia Restaurant - Alta Cucina Naturale - Pietro Leemann, Propietario y Chef - www.joia.itManpowerGroup Italia - Elena Gelosa, Director de Marketing y Comunicación -www.manpower.itProyecto Expo 2015 Chile - Guillermo Ariztía, Director del Pabellón chileno - www.expomilan.clTetra Pak - Matthew Hatton, Director de Inteligencia del competidor - www.tetrapak.comBioHombre - Matteo Panini, CEO - www.hombre.itAcetaia Maletti - Carmen & Claudio MalettiCantine Riunite y CIV - Vanni Lusetti, CEO; Francesca Benini, Gerente de Ventas y Marketing; Elena Lottici, Gerente de Exportaciones; Mario Vandi, Director de Marketing - www.riunite.itGlemGas - Marco Guerzoni, Gerente de Proyectos - www.glemgas.comBibendum Catering - LaFranceschetta58 - Sabrina Lazzereschi y Marta Pulini, Propietarios y Fundadores - www.bibendumcatering.it, www.franceschetta58.it

Coursera
6 weeks long, 11 hours worth of material
upcoming
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Management of Fashion and Luxury Companies

Management of Fashion and Luxury Companies

5

Class Central TipsLearn How to Sign up to Coursera courses for free1600+ Coursera Courses That Are Still Completely FreeLearn how fashion and luxury companies work and understand their brands, products, retail, and communication strategies. Travel through business models, international development, and product categories with industry influent experts.Adopting a case-study approach, the course presents strategic brand management in luxury and fashion companies as a balancing act: tradition vs. innovation, expertise vs. experimentation, casual vs. stylish; in order to increase the brand value by nurturing the brand heritage and at the same time staying fresh, relevant, and contemporary in the global marketplace. Topics such as the impact of new retail channels, new media channels, and new business declinations for the brand and emerging markets will be discussed in the course.

Coursera
6 weeks long, 12 hours worth of material
past
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Food & Beverage Management

Food & Beverage Management

4.3

Class Central TipsLearn How to Sign up to Coursera courses for free1600+ Coursera Courses That Are Still Completely FreeManaging a company in the food and beverage industry is a fascinating task.Food and beverage products are so deeply rooted in the culture of most countries that making and selling them is not only a matter of making and selling good and tasty products, but products that nurture people's body, soul, and heart. Given this, it's not difficult to see that the task quickly becomes complex.The objective of this course is twofold: first, we will focus on contemporary challenges that managers and entrepreneurs in food and beverage businesses should be able to face; and second, we will provide models and tools to design and implement appropriate courses of action to satisfy customers and build an advantage over the competition.This course is made up of four modules and an introduction, each exploring one dilemma that food and beverage companies face. You will be presented with a set of video lectures and guest speakers. These lectures combine an accessible introduction to specific topics integrated with interviews of managers and experts that will give precious insights and examples to the participants.To enhance your learning experience with us, we will make a Documentary on the Excellences of the Modena District available for you, which is in a format that we have developed specifically for this course in order to give you the chance to experience first-hand the territory as our on-campus students usually do.Each module is paired with an evaluated quiz and weekly discussion forums to reflect on the variety of the F&B world, its complexity, and the power of the network that we will build together during the course.Successful completion of the quizzes is required for a course certificate as explained in the Grading Policy.Below the guest speakers of the course:Masterchef Italia Sky – Nils Hartmann, Head of Movie Channels at Sky Italia – www.masterchef.sky.itEataly - Paolo Bongiovanni, Marketing Director Italy – www.eataly.netBerlucchi – Paolo Ziliani, Owner – www.berlucchi.itJoia Restaurant – Alta Cucina Naturale – Pietro Leemann, Owner and Chef – www.joia.itBranca – Nicolò Branca, Owner – www.branca.itBarilla – Giuseppe Morici, President Region Europe – www.barilla.comProyecto Expo 2015 Chile – Guillermo Ariztia, Chile Pavillon Director – www.expomilan.clWinery Il Cavallante, Milano – Sergio Morpurgo, OwnerHeineken – Floris Cobelens, Marketing Director – www.heineken.comTRDN – Martin Oetting, Managing Director – www.trnd.comGROM – Federico Grom, Owner and Founder – www.grom.it/enTetra Pak – Matthew Hatton, Director Competitor Intelligence – www.tetrapak.comBioHombre – Matteo Panini, CEO – www.hombre.itAcetaia Maletti – Carmen & Claudio MalettiCantine Riunite & CIV – Vanni Lusetti, CEO; Francesca Benini, Sales & Marketing Manager; Elena Lottici, Export Manager; Mario Vandi, Brand Manager – www.riunite.itGlemGas – Marco Guerzoni, Program Product Manager – www.glemgas.comBibendum Catering – LaFranceschetta58 – Sabrina Lazzereschi & Marta Pulini, Owners and Founders – www.bibendumcatering.it , www.franceschetta58.itDISCLAIMER - Since most of the videos are conducted with those whose native language is not English, we have decided to sometimes preserve their more emphatic speech to keep a tighter match between the audio and the subtitles.

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5 weeks long, 13 hours worth of material
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