RMIT University Courses

Online Business: Digital Marketing for Success

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##This free online course will introduce you to the rapidly evolving world of digital marketing and the role it plays in driving awareness and sales for online businesses. We will go on a customer journey together, to discover how people use digital to search, engage, review and buy.Learn how to create a digital marketing strategyIf you don’t know where you’re going, you’ll never arrive, which is why you need a strategy to direct your digital marketing decisions. We will provide you with a step-by-step guide to creating your own digital marketing strategy, to keep you on the right track towards engaging and retaining your most valuable customers online.Explore digital marketing toolsThere are so many ways you can engage online and new digital marketing tools evolving everyday. We’ll give you an overview of what’s available and drill down into the four main components: search, content, social and email.We’ll let you try your hand at using some of the tools and help you understand the opportunities each presents, to form part of a compelling digital marketing campaign, which will get your online business noticed.By the end of the course, you will:understand digital marketing and the opportunities it presents for online business;realise the importance of a digital marketing strategy;know the different forms of digital marketing and best application of each;create the digital customer journey;prepare for developing content;and design measurement and analytics.Get expert online business adviceThis course is one of four in the Online Business Success program from RMIT University. On every course, you will be guided by academics from the College of Business and the Business Enterprise Unit. Plus you’ll hear from successful online entrepreneurs about howthey run their own digital marketing campaigns.This course is targeted at learners who have a small online business or are considering setting up a small online business and wish to understand the principles of digital marketing, how to create a digital marketing strategy, and how to develop components of a campaign and evaluate their effectiveness. No digital marketing skills are necessary.

Online Business: Customer Profiling for Success

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##When asked who their customer is, aspiring entrepreneurs often say “anyone”. This could not be further from the truth. This free online course will help you understand how you can use primary and secondary research, to identify the right customer and design engagement strategies to attract and retain them.Understand the data and discover your customerThis course will introduce you to how, where and why to gather data and how to use it to create customer personas and marketing strategies.We will help you understand how to develop market analysis strategies and show you how to develop a marketing strategy to guide you towards implementation.By the end of the course, you will understand:who your customer is;how to use data to identify and profile your customer;how to uncover the reasons why they buy;and how to develop profiles and personas for your customer.Get expert online business adviceThis course is one of four in the Online Business Success program from RMIT University. On every course, you will be guided by academics from the College of Business and the Business Enterprise Unit. Plus you’ll hear from successful online entrepreneurs about how they targeted the most valuable customers for their business.This course is targeted at learners who have a small business or are considering setting up an online business and wish to understand the principles of market analysis and customer profiling, through a series of examples, learning theory and activities.

Designing the Future

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Learn how to apply design thinking to modern problemsModern life often seems increasingly complex, so it’s no surprise that big companies and communities alike are turning to a new source of inspiration: design.Using design thinking to find new and interesting ways to work through complex issues, designers are helping companies understand customer relations and communities solve local problems.Could design improve your life? Find out with an introduction to different design approaches, and how to apply them, taught by world leaders in the field.The course is suitable for both designers and non-designers. You don’t need previous experience in design to be able see how design is used to shape the world, but a strong interest in exploring design thinking will be useful.

Foundations of Psychology

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One of the reasons we want to understand human nature is so we can help people with psychological disorders. This course lays a foundation for understandings and further study in psychology.You will learn how psychologists go about conceptualising and studying human nature, and how the brain works to produce thoughts, emotions and complex behaviour. We'll also look closely at how psychologists approach the diagnosis and treatment of the ‘common colds’ of psychopathology – anxiety and mood disorders.What will I learn?What psychology is essentially aboutThe basic philosophical and conceptual foundations of psychology, such as:The mind-body issueThe biopsychosocial perspectiveThe structure and functions of neurones, the smallest functional element of the nervous system, and how they communicate with each otherThe broad structural and functional organisation of the nervous system as a whole, and the important features which allow for complex behaviours to occur in humansThe general approach that psychologists take to understand abnormal behaviour, including:How they classify mental disordersThe essential diagnostic approachThe basic processes involved in experiencing and then coping with stress, and what happens when our coping strategies failWhat anxiety and mood disorders are, including:The various subtypesTheir general prevalence (epidemiology)How they are diagnosed and treatedThis course requires approximately 2 - 4 hours of study per week, but can vary depending on the student. This includes watching videos, and taking quizzes and assessments.If you pass this course you'll receive a Certificate of Achievement. While this certificate isn't a formal qualification or credit, you can use it to demonstrate your interest in learning about this area to potential employers or educational institutions.Where could this lead me?If you're wondering what your future could look like in this area, here are some potential careers you could head towards.Social worker

Online Business: Pricing for Success

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##Do you ever hear people say “I have a lot of interest in my business and I am working hard, but I am not making any money”? This free online course will help you understand the key aspects of getting your prices and costs right, while aligning pricing to your marketing strategies.Understand pricing and costing conceptsUnderstanding pricing is a critical step to starting your own online business. We will explain the key drivers, helping you appreciate how price will be a deciding factor in whether to set up a business in the first place and its long-term sustainability.This course will take you through a number of costing and financial concepts, financial documents and performance ratios, to provide you with an overarching understanding of how these documents can help you.By the end of the course, you will understand:how to make practical pricing decisions;how to assess the expenses of a business;methods for understanding and analysing the numbers;and how to read the numbers.Get expert online business adviceThis course is one of four in the Online Business Success program from RMIT University. On every course, you will be guided by academics from the College of Business and the Business Enterprise Unit. Plus you’ll hear from successful online entrepreneurs about how they positioned and priced their online business.This course is targeted at learners who have a small business or are considering setting up an online business and wish to understand the principles of costing and pricing, through a series of short case studies, practical exercises and the completion of templates.

Decentralised Finance: Blockchain, Ethereum, and The Future of Banking

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Learn the latest on decentralising areas of finance & blockchains like EthereumDecentralised Finance (DeFi) is changing the future of banking and finance.With the use of blockchain technology and cryptocurrencies, like Ethereum, DeFi doesn’t have to rely on traditional financial institutions.On this course, you’ll discover what decentralised finance is, how it differs from traditional finance, and how it can put you a step ahead for the future.Explore blockchain technology and cryptocurrenciesThe first blockchain was conceptualised in 2008,and since then cryptocurrencies have boomed in popularity. This course takes an in-depth look at Decentralised Finance (DeFi) platforms and protocols, cryptocurrencies, decentralised exchanges, cryptocurrency wallets and the range of applications in DeFi.You’ll also learn about Ethereum wallets, applications that allow holders to interact with their Ethereum accounts.Understand different applications of DeFiFrom exchanges and derivatives to payments and insurance, you’ll find out how decentralising areas of finance could make for a faster and fairer world in the future.You’ll also begin to understand how blockchain applies to these more specific areas.Learn from crypto-economic expertsThe course is led by an interdisciplinary team of researchers at RMIT University, known for applying leading-edge research that engages with business and technology. RMIT has been ranked as the #2 University globally for blockchain research by CoinDesk.After completing the course, you’ll have a greater understanding of blockchain technology, cryptocurrencies and DeFi.You’ll also know how these emerging technologies and policies are shaping the future of finance.This course is designed for those with an interest in finance, investment, technology, and economics. More specifically, it’s for those that are intrigued by blockchain technology and cryptocurrencies, and what they mean for the future of finance.

Melbourne, a most liveable city

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Learn about liveability and how it is measuredThis course will help you recognise the importance of creating a more liveable city.Together we will view the impact of liveability on the health and well-being of a city’s residents, the impact urban planning has on liveability, and how the fourth wave of industrialisation is impacting liveability.So, why is Melbourne consistently ranked as one of the most liveable cities in the world? What is it about Melbourne that is different?Factors such as access to education and healthcare, quality of public transport, accessibility and cultural events all factor in to ranking and reviewing cities. We explore these elements, the ways in which they are measured, and what those measures tell us about modern cities.Through this course you will be enabled as an urban planner, citizen, business owner or politician to take learnings from Melbourne and make your city even better!This short course has been developed for urban planners, government employees, policy advisors and anyone else interested in understanding what makes Melbourne a liveable city.To take part in this course, you’ll need a reliable internet connection and 60 minutes per week.

Online Business: Planning for Success

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##This free online course focuses on the planning phase of starting a small online business and will introduce what you need to do for clarity and action.Understand online business and e-commerceWith so many ways to operate online, it is important that you understand what your business is and where it fits in. We’ll take you through the differences between various forms of online business models, to help you decide the best direction.We will help you develop a business plan or business model canvas to focus your thinking on the best opportunities for your online business. You will understand how to use primary and secondary research to identify your most valuable customer.By the end of the course, you will be ready to:refine your idea;identify your positioning;develop your pitch;create a business plan;and prepare for implementationGet expert online business adviceThis course is one of four in the Online Business Success program from RMIT University. On every course, you will be guided by academics from the College of Business and the Business Enterprise Unit. Plus you’ll hear from successful online entrepreneurs about how they planned their online business.This course is targeted at learners who are considering setting up an online business and wish to understand the planning processes involved in starting an online business, through listening to otherswho have gone through this process, learning theory and activities.

Business Futures: Sustainable Business Through Green HR

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About the courseSustainability is an embedded practice in many businesses. It recognises the long term benefits of acknowledging the social and environmental impacts of production and consumption. While governments encourage responsible social and environmental action, implementation is often left to individual organisations and many of these are under pressure from shareholders driven by a profit-centred return on investment (ROI) model. And so, environmental and sustainable practices often become a HR matter - it’s people that must make the difference.This course will explore what constitutes sustainability from both ecological and business perspectives. We will investigate the emergence of sustainable approaches to human resources, known as ‘Green HR’, and identify various types of sustainability models.Examine Green HR in the fashion industryWe will take you on a journey through the fashion industry where we’ll explore the essential features of Green HR, including the value placed on human capital and the necessary balancing of sustainable values and business viability.Makesustainable business work in practiceOperating a sustainable business is a balancing act. We will examine how sustainability and Green HR can work in practice by examining:How to change mindsets to balance self-interest and social responsibilityHow to identify and overcome barriers to sustainable businessThe drivers of change towards a sustainable approachHow to implement a multi-stage approach to sustainabilityThe role of Green HR in developing, implementing and maintaining sustainable shared values and initiatives.Throughout the course we identify the internal and external drivers of sustainable practice and cultural change, and explore several critical issues, such as transparency and authenticity.This course is aimed at professionals and students in disciplines of operations, finance, marketing, or human resources, who wish to learn more about sustainable Green HR practices.To take part in this course, you'll need: A computer or laptop, with access to the Internet. Computer audio output. Adobe Reader; and A computer mouse.

Online Business Success

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Do you have an idea for an online business but need more information, inspiration or motivation to make it happen?This Online Business Success program will help you take your business from ideation to implementation, through four standalone online courses, focusing on planning, positioning, pricing and digital marketing.Accessible for free on desktop, tablet or mobile and delivered in bite-sized chunks, the courses in this program provide a flexible way to enhance your online business skills.The program will enable you to launch, market and run your own online business. Upon completion of the four courses, participants are eligible to pathway into an RMIT University Certificate IV in Small Business Management, by applying for recognition of prior learning.When you complete all four courses and buy a Certificate of Achievement for each, you will earn a FutureLearn Award as proof of completing the program of study.

Ethical Cities: Shaping the Future of Your City

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On our urbanizing planet, we need inclusive city economies that work for all.Who runs your city? What makes your city liveable? Using stories from cities around the world, this course will introduce you to the importance of ethics in civic leadership, planning, and business, and citizen engagement.Explore the problems that cities face, and understand the concept of an ‘ethical’ cityYou’ll look in-depth at the challenges facing cities, considering your own city, or the one nearest you. We’ll ask you to share your stories so you can connect with other learners and compare your experiences in order to recognise and understand the problems cities face. You will explore the power of various entities in your city and examine how they help solve or exacerbate local problems.You will delve into the notion of the ethical city and how it adds value to professionals and citizens – especially in terms of how it may help to improve the quality of urban life. In doing this you will also get a sense of the broader context of issues like social justice, corporate responsibility and ethical practice at the city level.Get practical insights into sustaining an ethical cityYou’ll be introduced to a range of new ideas, tools, and techniques (including practical examples, video stories, expert interviews, and other resources) to inspire you to:Become involved in transformation at the city level.Engage in an international community of like-minded citizens.Take an interest in civic politics in order to enact change.Understand corporate social responsibility in relation to city governance.Think critically about the importance of the ethical city in terms of responding to contemporary urban problems like inequality, unemployment, lack of affordable housing, environmental degradation, and corruption.Together we will examine alternatives to ‘business as usual’ practices that are reshaping the dominant urban agendas in more ethical directions.Learn from experts in ethical citiesRMIT is a global university, and world leader in terms of its research and education around the built environment. RMIT hosts the UN Global Compact Cities Programme and many of our educators have first-hand experience in urban and environmental planning and social change including in Europe, Australia, and Japan.You don’t need any prior knowledge to take this course but an interest in social change or urban planning might be useful.