The Wharton School of the University of Pennsylvania is the business school of the University of Pennsylvania, a private, Ivy League university in Philadelphia, Pennsylvania.
Maintaining a competitive advantage takes more than great timing or a single solution. Sustainable advantage requires a well-designed and well-executed strategy. This course was created to give you the tools and frameworks you need to develop and execute a successful strategy.You’ll learn how to evaluate your own strategy, as well as how to locate sources of potential competitive advantage from a perspective that encompasses the internal, external, and dynamic fit of your strategy. You’ll also learn how to enhance your ability to assess the strategic impact of the moves of your competitors and how to maintain competitive advantage, understand the general drivers that create and sustain competitive advantage, and how to identify organizational barriers to change.By the end of this course, you’ll be able to assess and redesign your current strategy and develop plans for effective implementation to give your firm a competitive advantage.
Technology has created new forms of connectivity with customers—involving frequent, low-friction, customized interactions. This means that companies can now anticipate customer needs as they arise, or even before and create new business models that deliver more value to customers. Connected strategies are win-win: companies can deliver a superior customer experience and boost operational efficiency.In this course, strategy and operations experts Nicolaj Siggelkow and Christian Terwiesch reveal the emergence of connected strategies as a new source of competitive advantage. With in-depth examples from companies operating in industries such as healthcare, financial services, mobility, retail, entertainment, nonprofit, and education, they identify the four pathways–respond-to-desire, curated offering, coach behavior, and automatic execution—for turning episodic interactions into continuous relationships. They show how each pathway creates a competitive advantage, then guide you through the critical decisions for creating and implementing your own connected strategies.
In this course, you’ll learn how technology has enabled firms to fundamentally change how they connectwith their customers. Professors Christian Terwiesch and Nicolaj Siggelkow of the Wharton School havedesigned this course to help you explore the impact of connected strategies and business opportunitiesassociated with those strategies. Through study and analysis of both the innovation framework andvalue proposition, you’ll learn how Connected Customer Experience and the Connected Delivery Modelscan be utilized in a myriad of industry and business models. You’ll also explore different types ofconnected customers/producers and examples of connected strategy and evaluate existing technologiesthat can inform the design of connected relationships. By the end of this course, you’ll be able toidentify different types of connected strategies and opportunities in a variety of business models so youcan employ best practices and achieve success within your organization.
Accelerate your career by learning how to develop and deploy winning business strategies for your organization with a Professional Certificate in Strategic Management from Wharton. Enhance your leadership capabilities by identifying and defining your business’s competitive advantage, refining your strategy to optimize customer interactions, and driving profits.Created by world-famous professors at the Wharton School, this certificate program helps you obtain the management skills you need to turn the challenges posed by today’s marketplace into opportunities for your business. Today’s leaders know that providing high-quality offerings at competitive prices is no longer enough to survive; this program was created to give you the knowledge and hands-on application you need to improve customer experience, boost operational efficiencies, and lower costs. By the end of this online program, you’ll have created your own connected strategy to deploy in your own organization to achieve real-world results.
Welcome to the Strategic Management Capstone Project!This course was designed to bring you the resources and tools you need to envision, plan, and develop a Connected Strategy for your own organization. You will learn how to apply the ideas and concepts you learned in the Introduction to Connected Strategy course. The Capstone Project course was designed to systematically guide you through creating a connected customer relationship and connected delivery strategies. By applying your ideas in each part of the Capstone Project, you will have an opportunity to think deeply about your own organization and come up with new strategies that you can directly apply in the future.You will be given a series of worksheets that are tailored to help you walk through the process of creating a Connected Strategy. The capstone project will be a culmination of all the worksheets and your final analysis of the connected strategy that you have created for an organization.Lecture videos will have Professor Siggelkow and Terwiesch guide you personally through the thought process that goes behind each step of creating a connected strategy. The videos will provide supplementary knowledge and understanding to the worksheets and capstone project.