The Indian Institute of Management Bangalore is a public business school located in Bangalore, Karnataka, India. Founded in 1973, it was the third IIM to be established, after IIM Calcutta and IIM Ahmedabad.
Are you a student, professional, educator, home-maker or someone who dreams of someday starting your own venture?This hands-on, action oriented business and management course will introduce you to a systematic, scientific and an easy process of testing your ideas and opportunities you envision.You will learn the “DO your Venture” ideology, which will teach you common paths entrepreneurs take when launching their own venture. You will also learn the tools and techniques for generating ideas and then test your ideas in the field and gather feedback.The course will end with a focus on the Lean Canvas business model and effectuation, which is a set of decision-making principles expert entrepreneurs use in situations of uncertainty.What you'll learnHow to integrate a strong action philosophy in developing entrepreneurial ideas, focusing around the "DO Your Venture" ideologyCommon paths taken by successful entrepreneursPre-venture idea creation and evaluationHow to rapidly develop and test ideas by gathering quick customer feedbackTools to successfully launch your venture including Lean Canvas
When you complete this course, you will become familiar with the general structure of primary and secondary equity markets from a domestic and international perspective. Beginning with introductory finance notions of risk and return, we examine qualitative concepts such as market efficiency and valuation.These tools should enable you to build valuation models for common stocks. Through this process, you will also learn how professional financial analysts should evaluate companies. The course is suitable for students seeking eventual employment with a brokerage company, investment company or financial services company with responsibilities in evaluating and selecting equity securities for investment portfolios.What you'll learnTo advance the understanding of fundamental concepts of financial markets and market participants.To explain the structure of global markets in which equities trade.To evaluate the economic and industry environment in which companies operate.To develop and employ tools of financial analysis for examining company fundamentals.To understand techniques for valuing equity securities.To link theories of valuation to practical aspects of investing.
This course draws upon positive psychology, neuroscience, sociology, and philosophy to guide participants in proactively crafting their own work experience. It weaves inputs from these various fields into a series of lectures and experiential exercises.This course is for anyone who wants to reinvent the way they currently approach and experience their work and their career. It takes an inside-out approach to create change. The focus is on working on one’s own mental models and beliefs with regard to work, career, success, failure, and identity.Participants will benefit on three levels.At an intellectual level, they will learn how the brain functions, the way emotions influence the functioning of the brain, and the way the brain receives, processes and makes sense of information. Participants will understand how sensemaking in the brain directly and indirectly translates into behavior; thereby influencing a person’s subjective as well as objective experience at work.At an experiential level, participants will get to participate in reflective exercises that will allow them to gain a richer and deeper awareness of their own past experiences. They will be able to see and understand the role that their own choices, attitudes and beliefs played in the way their life has unfolded so far. They will also be able to realize the role that other people and society have played in the shaping of their beliefs and attitudes.At a practical level, participants will learn tried and tested tools that will help them create the change they desire and craft their own future work experience with greater levels of confidence and effectiveness. These include emotional tools from the field of positive psychology, psychological tools that are used in coaching, and established behavioral tools from the field of organizational behavior.The course is practical, engaging, and potent in its design with a unique mix of lectures, stories, and reflective exercises. These reflective exercises have been shown to create deep and lasting change for the participants. They have been derived over a span of eight years from the instructor’s own experiences teaching this material to MBA students and corporate executivesWhat you'll learnHow beliefs, thoughts, and emotions influence behavior and experienceWays to assess your own mental models and attitudes and recognize how they have shaped your experiences so farPractical tools to leverage your own mental models and emotions to craft your future work experience
This course will provide insight on the competitive and strategic advantages of enterprises by using Intellectual Property Rights. You will learn about the different types of Intellectual Property as well as the strategy, valuation and asset management of it.The course also includes an array of interviews with leading experts and will help you understand the opinions of Policy makers vis-à-vis the gaps experienced by the distinguished patrons, hailing from various facets of the field of Intellectual Property.What you'll learnTo achieve a basic understanding of the Intellectual Properties and their classification through studying their featuresTo analyze the significance of Intellectual Property in strategic pursuits of an organizationTo calculate the quantifiable value of Intellectual Properties, based on certain financial details of an organizationTo examine the socio-economic and legal impact of the Intellectual Properties against the motive of the corporatesTo develop a perspective on the sustainability of providing protection to Intellectual Properties in the light of public policy and outlook of opposition
The spectrum of services is remarkably diverse. As consumers, we continue to add services to make our lives simpler, productive and more enjoyable. Be it banking, healthcare, hospitality, airline, communication and connections. One way or the other, we consume and experience a variety of services everyday.New services are being launched regularly. Many of them have transformed the industries and the economies. This course aims to equip learners to understand the opportunities and challenges in marketing and managing services.You will understand about the characteristics of services and their implications on conceptualization, design, and delivery. You will also get to understand the need for coordinated organizational effort through marketing, human resources and operations in delivering superior service.Drawing on research and examples from successful businesses, this course will equip learners with frameworks and models that can be applied in a variety of service contexts.The discussions in the course will revolve around the fundamental concepts of services marketing and best practices across industries and business models.What you'll learn:Fundamentals of services marketingStrategic and tactical aspects of services marketingBranding servicesServices marketing mixDelivering service valueService quality and excellence
In this advanced course, part of the Professional Certificate program ‘Risk Management in Banking and Financial Markets’, we will look at structured financial products such as Asset Backed Securities (ABS), Residential Mortgage Backed Securities (RMBS), Credit Default Swaps (CDS), Collateralized Debt Obligations (CDO) and their role in transferring/diversifying the risks to several entities in the financial markets. We will also examine the unintended consequences and outcome of those risk transfer instruments that accentuated the systemic risk and eventually lead to the 2008 global financial meltdown. In addition, we will look at special topics in risk management such as Value at Risk (VaR) and stress testing, as well as recent trends in regulation including the Basel-III guidelines on capital adequacy that have been implemented in several countries to manage risk in a proactive and consistent manner. More importantly, we will examine how far have those regulatory measures and guidelines been able to achieve the well-intentioned goal of safeguarding the stability of financial systems across countries and whether they would, in the future, be able to anticipate and avert cascading adverse outcomes as witnessed in the 2008 global financial crisis. This course is part of IIMBx's Professional Certificate program ‘Risk Management in Banking and Financial Markets’.
This MOOC on platform business models will take a strategic perspective to understanding business that operate as platforms. In contrast to conventional pipeline business models, platform business model firms make certain unique decisions.The first module of this course will introduce the learner to the core concepts around platforms and network economics. The second module will elaborate on network effects in the context of platforms and ecosystems, and provide insights into how platforms mobilize their networks and solve the penguin problems.The third module elucidates the criteria used by platform firms in their pricing decisions and introduces the various pricing models available for platform pricing. The fourth module highlights the value architecture of platform firms, including trade-offs around openness and proprietary nature of complement engagements. The final module provides insights into competing in a platform ecosystem, including managing oligopolistic markets, and issues in regulating platforms.
Managing InnovationDo you feel innovation activity in your organization is ad-hoc? Are you looking for a systematic approach through which innovation capacity can be enhanced in your organization? This course will show you how you can build an innovation pipeline, improve idea velocity and enhance business impact through an 8-steps approach. Moreover, we will also explore ways of sustaining participation in innovation activity.What you'll learnWhat is innovation?Why innovate?Jugaad vs systematic innovation: The eight stepsWeek 1: IntroductionModule OverviewUnderstanding the Concept of Innovation and its ImportanceTypes of InnovationInnovation in OrganizationWeek 2: Lay the Foundation and Create a Challenge BookModule OverviewStep one: Lay the FoundationCreate a Challenge BookLet’s Discuss Step One and TwoThe Innovation ActivityConclusionWeek 3: Build Participation and Experiment with Low-cost at High -speedModule OverviewChoosing the Right "Role Model"Ways to Motivate Innovation Activity in OrganizationRole of Catalyst in Building Participation in Innovation ProcessHow to Overcome Velocity Problem?Failure FallacyEncouraging ExperimentationPrototypingConclusionWeek 4: Go Fast from Prototyping to Incubation and Iterate on The Business ModelModule OverviewBeing a ChampionIterating on Business ModelDesign of a PitchBusiness Model MetaphorsConclusionWeek 5: Build an Innovation Sandbox and Create a Margin of SafetyModule OverviewWays to Enhance the Batting Average ProblemSand box, Platform and Open Source ApproachIntellectual Property ProtectionRisk ManagementBig Bets RisksWhere Do We Stand?ConclusionCase Study Discussion
Strategic Management is an important concept for managers, decision makers and entrepreneurs. This course will show you how a business views itself in its "totality" and in the context of its environment. The course will be taught from the perspective of a manager or chief executive officer (CEO).What you will learn: By completing this course you will develop a good understanding of:1) The concept of Competitive Advantage and its relation to a firm's strategy 2) Industry and competitive analysis3) Resource and competency analysis4) Analyzing strategy across corporate and business levels
Banking and financial markets encompass the ‘ecosystem’ that (a) channelizes money from those who have it (i.e. savers/investors) to those who need it (i.e. borrowers) and (b) facilitates cross-border flow of funds through exchange of currencies. That ecosystem of banks and financial markets (including Central Banks) has deepened in size, sophistication and complexity over the years. However, in recent times they have also been the subject of abuse, failures and economic distress in several countries resulting in a ‘contagion’ that has concurrently affected several countries around the world!More recently, and perhaps more importantly, thanks to the liberalization of most economies, the world has witnessed an exponential increase in the free flow of capital across countries. Banking institutions and financial markets, being the predominant conduit for such free flow of capital across countries, have therefore become even more "globally interconnected." Such a globally interconnected financial system, combined with regulatory systems that are country-specific and hence varying considerably in rigor and implementation, has further compounded the risks and the consequent contagion, as witnessed in the global financial meltdown that was triggered in 2008.This course will look at banking and financial markets from a risk management perspective where you will learn about: How to measure and manage credit risk, interest rate risk, foreign exchange risk, operational risk, off-balance sheet risk, etc. in any financial system. How these risks have become ‘omnipresent’ and significantly more complex as a result of globalization and interconnectedness of banking and financial markets across countries. Liquidity and solvency issues in financial institutions and markets and how they could be managed. The structure of asset securitization and credit derivatives and their role in managing (sometimes augmenting) risks in any financial system. How to measure, quantify and analyze the level and degree of financial risk over a stipulated time frame using different tools and techniques such as Value at Risk (VaR), Stress Test, etc. The role of regulation and monetary policy to: (a) ensure the stability and longevity of any financial system and (b) minimize the impact of possible adverse outcomes and contagion effects implicit in any financial crisis, particularly when the financial systems are globally interconnected.
Strategy and the Sustainable Enterprise analyses the structure of sustainable development from a business perspective. The course explores why sustainability has become a pressing concern for strategists and how firms are responding to the numerous sustainability challenges they face. By adopting a sustainability driven perspective, a firm can transform these potentially crippling challenges into profitable opportunities, benefiting both itself and society. The course highlights multiple frameworks to address these sustainability challenges and adapt those to fit the issues at hand. Along with frameworks, the course brings several experts from the corporate and academic spheres to the table for meaningful discussion on sustainable development.While considering the rapid change in the business landscape in a globalized world, the course deals with the need to manage stakeholders and risks through the lens of sustainability. The last modules detail the journey a firm can take to continually transform into a sustainable enterprise.
This business course helps you to read and understand financial statements to evaluate how business performance is affected by four fundamental drivers of profitability viz., asset management, cost management, leverage management and tax management. It will also help you to identify areas for improvement.The second part of this finance course deals with managing costs. You will learn how to prepare cost sheets, budget and make cost-based decisions.The third part of the course provides an overview of financial markets to raise capital of different types. You will develop the ability to prepare and evaluate finances for your business plan and manage working capital.The overall objective of the course is to build financial acumen to make you a successful entrepreneur or manager.
Customer relationship management being a core component of effective brand visibility and better competitive advantage, professionals today are discovering sustainable approaches for marketing plans.With a core focus on marketing this tailored program is designed for working professionals to level up their marketing game.The two courses featured are carefully chosen to represent all the industries and their needs. Right from the basic marketing management to customer relations, this program presents the advancements in customer relationship management and their value in marketing. This professional certification from IIMBx will be a platform for learners from various sectors and fields. It will act as a catalyst to a great learning experience that will come in aid along in your careers.
This course will introduce the basic concepts of retailing to the participants. The key take away would be understanding how a retail business works; the core issues and challenges involved; the key terms and terminologies associated and an appreciation of Indian retail sector.What you'll learn:An understanding of the retail business model for brick and mortar formatsUnderstanding various constituents of retail strategy.A greater awareness of how to develop and sustain a competitive advantage in retail sector.Practical tools and techniques of retail strategy.
Arts, culture, and heritage have been approached from historical, legal, aesthetic and institutional perspectives. While exposure to these dimensions forms the foundation for education and knowledge in the arts, the task of creating a cadre of professional managers and policy makers who are sensitive to the trends imposed by the new generation of digital technologies and economic instruments remains to be accomplished. It is for this need that this course has been conceived.The goal of this course is to provide insights on the management dimensions of arts, culture, and heritage for professionals and students who desire to specialize in this domain.The objectives of the course are as follows:Provide the conceptual essence of arts, culture and heritage.Elaborate on the managerial implications of different schools of ontology and philosophical thought on arts culture and heritage (both Western and Eastern streams) Expose learners to Managerial Economics of Arts and HeritageProvide a perspective on the organisational structures of arts organisations and their management systems.Expose learners to the craft of policy making in the realms of arts and culture.Speculate on the arts organisations of tomorrow.