For over fifty years, IESE, the graduate business school of the University of Navarra, has been at the forefront of management education, developing and inspiring business leaders who strive to make a deep, positive and lasting impact on the people, companies and society they serve.
Class Central TipsLearn How to Sign up to Coursera courses for free1600+ Coursera Courses That Are Still Completely FreeFinancial Accounting is often called the language of business; it is the language that managers use to communicate the firm's financial and economic information to external parties such as shareholders and creditors. Nobody working in business can afford financial illiteracy. Whether you run your own business, work as a manager or are just starting your career, you want to understand financial information and be able to interact with accountants, controllers, and financial managers. You want to talk business! This course will provide you with the accounting language's essentials. Upon completion, you should be able to read and interpret financial statements for business diagnosis and decision-making. More importantly, you will possess the conceptual base to keep learning more sophisticated accounting and finance on your own. Do not forget that, as with any other language, becoming proficient with accounting requires constant practice.Course Overview & Week 1: Introduction to Accounting - The Balance Sheet Welcome! Before you start today's videos, please have a look at the syllabus. In this first session, I'll give you an overview of what accounting is all about and why it's important to have a basic proficiency in this "language." In addition, I'll introduce one of the most important financial reports - the balance sheet - and a practical real-world case so you can put theory into practice. Objectives: To gain insight into the essence of accounting and become familiar with the balance sheet and its purpose.Week 2: The Income StatementNow that you are familiar with the balance sheet, in week two we'll learn how to account for a variety of transactions. In addition, I'll introduce you to another key financial report: the income statement. Course objectives: To be able to recognize a broader range of transactions on the balance sheet and to become familiar with the income statement.Week 3: The Cash Flow StatementNow that you have a good grasp of the balance sheet and income statement, I'll help you master how to recognize the transactions we went over in week two. I'll also introduce a third financial report - the cash flow statement - and discuss liquidity. Course objectives: To understand the difference between liquidity and profitability, become familiar with T-accounts and gain insight into the purpose of the cash flow report.Week 4: Accrual AccountingBy using accrual accounting we can measure performance when a financial transaction takes place, even if no cash has actually changed hands. In this final session, we'll discuss the difference between accrual and cash accounting and also read and interpret a real enterprise's financial statements. Course objectives: By the end of the session, you will be able to handle numerous transactions for the purposes of financial reporting, and understand the advantages of accrual accounting.
Class Central TipsLearn How to Sign up to Coursera courses for free1600+ Coursera Courses That Are Still Completely FreeGood management is equal parts knowing and doing. No matter what industry you work in or where you are in your career, a basic understanding of financial, marketing and decision-making principles and other management fundamentals will help you achieve your professional goals - be it getting promoted in your current job, getting ready for a MBA program, or starting your own company.This Specialization will give you a comprehensive introduction to the practice of management through the lens of four key disciplines: accounting, finance, marketing, and organizational behavior. In each course, you'll analyze real business cases from these four perspectives. In the final Capstone Project, you’ll apply what you’ve learned to develop a holistic solution to a real-world business dilemma.This Specialization will provide you with the skill set needed to help achieve the next step in your career.
Class Central TipsLearn How to Sign up to Coursera courses for free1600+ Coursera Courses That Are Still Completely FreeThe Think like a CFO Specialization will help you learn the language of finance. You will gain a firm understanding in Accountability, Operational Finance and Corporate Finance.By the end of the specialization, you’ll know what questions to ask and how to fit the different pieces together in order to develop a diagnosis and action plan to resolve a company’s financing dilemmas. You will have gain the necessary skills to understand basic concepts and feel comfortable reading, interpreting and discussing financial statements for decision making and you will understand the hey financial issues related to companies, investors, and the interaction between them in the capital markets.When you complete the Specialization, you’ll be able to better understand both business financial problems to make better decisions and your own personal financial decisions
Class Central TipsLearn How to Sign up to Coursera courses for free1600+ Coursera Courses That Are Still Completely FreeEl papel del marketing difiere entre empresas y sectores. Además, la visión que los profesionales tienen del mismo depende del nivel jerárquico dentro de la organización, así como del bagaje profesional de cada uno. Quizá por ello, a menudo es mal entendido y reducido a un nivel táctico exclusivamente de comunicación.El marketing trata de identificar y satisfacer de manera rentable necesidades humanas y de la sociedad en general. Por ello, como disciplina, tiene permanentemente puesto el foco en el cliente. A nivel corporativo, el marketing debe ayudar a diseñar la estrategia; pero también es parte fundamental en la ejecución de esta.En un mundo tan competitivo como el actual, las empresas que sean capaces de crear más valor para el cliente y de hacer rentable esa relación son las que generarán más riqueza, empleo y también las capaces de competir con éxito en sus mercados. El objetivo de este curso es aportar una introducción al marketing estratégico. Estudiaremos las distintas fases del proceso de planificación de marketing, con especial énfasis en el llamado marketing mix y en la importancia de sostener el valor en el tiempo.
Class Central TipsLearn How to Sign up to Coursera courses for free1600+ Coursera Courses That Are Still Completely FreePeter Drucker, a pioneer in the field of management, once said that people have a perverse tendency to behave like human beings. Of course, we are not machines, and certainly not programmable. But through the study of organizational behavior, we can gain insights into what makes people tick within a work context. Increasing your understanding of your own behavior and that of your colleagues, teams and leaders, is an important first step to bringing positive change to how you and your organization work.The objective of this course is therefore to provide insight into four key areas: •Motivation. In this course segment we will understand the concept of motivation and review various perspectives that will help you understand how we can motivate others. •Leadership. In this part of the course, we will analyze the concept of leadership and consider various perspectives and approaches to help shed light on leadership emergence and effectiveness.•Teamwork. Here we look at team functioning and effectiveness. Using the widely used input – process – output model of team effectiveness, we consider such topics as team diversity, team processes, and team outcomes.•Culture. Finally, we'll move to the level of the organization and consider the concept of organizational culture, also touching upon the concept of national culture. We look at the various ways in which culture is expressed, and discuss the implications of culture for people within organizations and cross-cultural collaborations.
Class Central TipsLearn How to Sign up to Coursera courses for free1600+ Coursera Courses That Are Still Completely FreeEn una ocurrente frase, Peter Drucker, pionero en el campo de la gestión empresarial, afirmó en una ocasión que las personas tienen una tendencia perversa a comportarse como seres humanos. Con ello quería señalar algo que es evidente: que las personasno somos máquinas y, por ello, no somos programables. Sin embargo, sí que tenemos unas necesidades que satisfacer, y unas características comunes. Y conocerlas - qué motiva a las personas en el ámbito laboral, qué necesidades buscan satisfacer, y por qué - ayuda a entender mejor el comportamiento en las organizaciones. Por ejemplo, nos sirve para dar respuesta a las siguientes cuestiones: ¿cómo es posible que aún ganando mucho dinero una persona no esté motivada para trabajar? O lo contrario, ¿cómo es posible que a pesar de ganar muy poco dinero una persona esté dispuesta a trabajar con ahínco? ¿Qué comportamientos y cualidades debe mostrar un buen líder? ¿Es factible desarrollar dichas capacidades? ¿Por qué hay equipos que tienen un alto rendimiento mientras otros no? Y a la vez, ¿cómo medir el rendimiento de un equipo?¿Qué es la cultura de la organización y qué importancia tiene?Durante estas cuatro semanas de curso sobre gestión de personas y equipos, abordaremos distintos enfoques y marcos teóricos que nos permitan dar respuesta a todas estas preguntas. Al final de la segunda sesión entrevistaremos a Esther Jiménez, directiva e investigadora en el área de las competencias de liderazgo. Al final de la tercera sesión entrevistaremos a Federic Sabriá, profesor de Operaciones y jugador Olímpico de Waterpolo, que nos hablará sobre el trabajo en equipo. Y al final de la cuarta a Miquel Lladó, Profesor y antiguo CEO y Directivo de grandes corporaciones (como Bimbo o Sara Lee). Con todo ello, el alumno tendrá la posibilidad de asimilar losprincipales conceptos relacionados con la dirección de personas en las organizaciones, así como de entender desde un punto de vista práctico lo que supone la compleja tarea de gestionar personas: potenciando que estén motivados; liderando individuos y equipos; facilitando un trabajo en equipo eficaz; y fomentando una cultura de respeto y rendimiento.
Class Central TipsLearn How to Sign up to Coursera courses for free1600+ Coursera Courses That Are Still Completely FreePeter Drucker, a pioneer in the field of management, once said that people have a perverse tendency to behave like human beings. Of course, we are not machines, and certainly not programmable. But through the study of organizational behavior, we can gain insights into what makes people tick within a work context. Increasing your understanding of your own behavior and that of your colleagues, teams and leaders, is an important first step to bringing positive change to how you and your organization work.The objective of this course is therefore to provide insight into four key areas: •Motivation. In this course segment we will understand the concept of motivation and review various perspectives that will help you understand how we can motivate others. •Leadership. In this part of the course, we will analyze the concept of leadership and consider various perspectives and approaches to help shed light on leadership emergence and effectiveness.•Teamwork. Here we look at team functioning and effectiveness. Using the widely used input – process – output model of team effectiveness, we consider such topics as team diversity, team processes, and team outcomes.•Culture. Finally, we'll move to the level of the organization and consider the concept of organizational culture, also touching upon the concept of national culture. We look at the various ways in which culture is expressed, and discuss the implications of culture for people within organizations and cross-cultural collaborations.
Class Central TipsLearn How to Sign up to Coursera courses for free1600+ Coursera Courses That Are Still Completely FreeThe GLOBE course was developed and refined during the term of Professor Ghemawat’s membership of the AACSB taskforce on the globalization of business education. Thiscourse begins by debunking some of the many myths that surround globalization—whatProfessor Ghemawat refers to as "globaloney".Afterdiscussing what globalization isn’t, this course devotes several sessions tounderstanding what globalization is. Itwill focus on the differences between countries that underlie observed levelsof globalization and their implications for business. These differences will be summarized in termsof a framework for thinking about distances developed by Professor Ghemawatthat is widely used at leading business schools around the world.The final part of the course will synthesize theimplications of globalization for business strategies—and for your personaldevelopment and career trajectories. Praise"Pankaj Ghemawat is one of those rare individuals who combines world class scholarship with a deep knowledge of business practice." Michael E. Porter, Bishop William Lawrence University Professor, Harvard Business School“Pankaj Ghemawat’s framework is both visionary and pragmatic—aware of the broad historic trajectories of globalization, but grounded in the real kinds of decisions business leaders have to make now.”Samuel J. Palmisano, Former Chairman and CEO, IBM“Pankaj Ghemawat has provided an impressive and comprehensive analysis of the world’s situation in times of globalization and strong economic and social imbalances."Mohammed Yunus, Winner of the Nobel Prize for Peace
Class Central TipsLearn How to Sign up to Coursera courses for free1600+ Coursera Courses That Are Still Completely FreeWhy do so many brilliant plans fail to deliver?What do you have to do to make things happen and make things right in services companies or service areas? Our teams require a new structured operational mindset that unifies improvement, promised service delivery and financial results.Just in time, Lean, Agile, Design Thinking... Are these movements familiar to you? Professor Muñoz-Seca has developed a framework that goes beyond these approaches: SPDM (Service Problem Driven Management) makes knowledge the corner stone of service efficiency and excellence. This new operational service structure is created to make your team overcome constant challenges and feel deeply involved in your service delivery. SPDM introduces a "magic formula" complementing these movements. Task equals problem equals knowledge, becomes the driving force to free up time to adopt new value-added tasks that improve both service efficiency, your team fulfillment and the company financial results.In this course, you will follow four companies, each in a different service sector (finance, gas service delivery, back office of a bank and tourism), as they implement SPDM to address the problems that do not allow them to deliver an excellent service and improve their results. Through these cases, and the application of this practical framework, you will gain a deep understanding of how to increase your efficiency and adopt a cutting-edge operations model that provides a 5 star service linked with financial improvement.
Class Central TipsLearn How to Sign up to Coursera courses for free1600+ Coursera Courses That Are Still Completely FreeUnderstanding who your customers are and what they need and want is at the heart of successful marketing strategies. In this course you will explore how to identify and classify customers and the different methods that marketing professionals use to shed light on how they make purchase decisions.The course will cover the following:1. Marketing Fundamentals2. Product, Pricing and Channel Decisions 3. Building Strong Brands 4. Communication StrategyCourse Overview & Week 1Welcome! Before you start today's videos, please have a look at the syllabus. In this first session, I'll give you an overview of what marketing is all about and why it's key to communicating a company’s value proposition. You’ll also get a grasp of marketing essentials, particularly how to frame challenges and what to think about when making decisions. Objectives: To gain insight into the basic pillars of marketing.Week 2: Product, Pricing & Channel DesignIt’s hard to remember what the world was like before iPods, iPhones and iPads. But when Apple released the first iPod in 2001, it was not an automatic blockbuster. The product was great, but it took a lot of marketing savvy to set it on it’s successful path. All companies – whether selling electronics, gastronomic experiences, or credit cards – need to worry about making product, pricing and channel decisions. In this second session, we will explore what a product really is, how to estimate its demand and manage it. In addition, we’ll discuss the fundamentals of pricing, channel design and channel management. Objective: To gain an understanding of what a product really is, how to manage pricing and make decisions about channels.Week 3: Building Strong BrandsStrong brands make a great impact on individuals and society; they are key to communicating value and getting the word out about a product or service. In this session we will explore the importance of brands as assets and branding in general. We will define the concept of brand equity and the essence of managing brands for value. Objective: To understand how branding contributes to a company’s value and how to go about developing a strong brand.Week 4: Communication StrategyOnce a company has a good grasp of its customers, it can now develop a communication strategy to appeal directly to their interests and needs. In this session I will introduce a framework that will show you how to organize your communication strategy in order to successfully launch a product or service. We will also discuss what the objectives and target market of that strategy should be. Mapping the decision-making process is also key since you will need to learn to adapt the message and content to each stage of the customer journey. Objective: To define the elements and list the steps for building a sound communication strategy.
Class Central TipsLearn How to Sign up to Coursera courses for free1600+ Coursera Courses That Are Still Completely Free¿Te has preguntado alguna vez qué criterios utilizan las empresas para contratar o retribuir a las personas? ¿Por qué no siempre entendemos los planes de promoción?. El objetivo de este curso es conocer algunas herramientas prácticas en materia de Recursos Humanos y aprender a gestionar personas y liderar el talento con la mayor eficacia posible.
Class Central TipsLearn How to Sign up to Coursera courses for free1600+ Coursera Courses That Are Still Completely FreeFinancial Accounting is often called the language of business; it is the language that managers use to communicate the firm's financial and economic information to external parties such as shareholders and creditors. Nobody working in business can afford financial illiteracy. Whether you run your own business, work as a manager or are just starting your career, you want to understand financial information and be able to interact with accountants, controllers, and financial managers. You want to talk business! This course will provide you with the accounting language's essentials. Upon completion, you should be able to read and interpret financial statements for business diagnosis and decision-making. More importantly, you will possess the conceptual base to keep learning more sophisticated accounting and finance on your own. Do not forget that, as with any other language, becoming proficient with accounting requires constant practice.Course Overview & Week 1: Introduction to Accounting - The Balance SheetWelcome! Before you start today's videos, please have a look at the syllabus. In this first session, I'll give you an overview of what accounting is all about and why it's important to have a basic proficiency in this "language." In addition, I'll introduce one of the most important financial reports - the balance sheet - and a practical real-world case so you can put theory into practice. Objectives: To gain insight into the essence of accounting and become familiar with the balance sheet and its purpose.Week 2: The Income StatementNow that you are familiar with the balance sheet, in week two we'll learn how to account for a variety of transactions. In addition, I'll introduce you to another key financial report: the income statement. Course objectives: To be able to recognize a broader range of transactions on the balance sheet and to become familiar with the income statement.Week 3: The Cash Flow StatementNow that you have a good grasp of the balance sheet and income statement, I'll help you master how to recognize the transactions we went over in week two. I'll also introduce a third financial report - the cash flow statement - and discuss liquidity. Course objectives: To understand the difference between liquidity and profitability, become familiar with T-accounts and gain insight into the purpose of the cash flow report.Week 4: Accrual AccountingBy using accrual accounting we can measure performance when a financial transaction takes place, even if no cash has actually changed hands. In this final session, we'll discuss the difference between accrual and cash accounting and also read and interpret a real enterprise's financial statements. Course objectives: By the end of the session, you will be able to handle numerous transactions for the purposes of financial reporting, and understand the advantages of accrual accounting.
Class Central TipsLearn How to Sign up to Coursera courses for free1600+ Coursera Courses That Are Still Completely Free¿En qué momento una oportunidad para aumentar la cuenta de resultados puede llegar a poner en riesgo la supervivencia de la marca y las ganancias a largo plazo? Esta situación es exactamente la que debe resolver la compañía Gas-Gas, fabricante de motos off-road, en el caso que te presentamos. En este último curso, titulado Análisis de situaciones de negocio, pondrás en práctica todos los conocimientos adquiridos a lo largo de la especialización, para entender el impacto que tiene una decisión de negocio en las áreas de contabilidad, finanzas, marketing y gestión de personas. En este curso aprenderás una metodología de toma de decisiones de seis pasos y la aplicarás para llegar a una conclusión que ayude a Gas-Gas a tomar el mejor camino posible para su futuro.
Class Central TipsLearn How to Sign up to Coursera courses for free1600+ Coursera Courses That Are Still Completely FreeCorporate Finance Essentials will enable you to understand key financial issues related to companies, investors, and the interaction between them in the capital markets. By the end of this course you should be able to understand most of what you read in the financial press and use the essential financial vocabulary of companies and finance professionals.Course OverviewRisk and ReturnWelcome to Session 1 In this session we will discuss some basic but essential financial concepts such as mean return, volatility, and beta. We will also learn how to apply them in order to assess the performance of selected equity markets over the last decade. The learning objective is to understand the basic, essential, and widely used financial concepts.Correlation and DiversificationTo understand diversification, an issue at the very heart of most investment decisions, and the role that correlation plays in determining the gains from diversification.The CAPM and the Cost of CapitalIn this session we will discuss how companies assess their cost of debt, their cost of equity, and ultimately their cost of capital. We will also discuss why this last concept is at the heart of many of the most important corporate decisions.Estimating the Cost of Capital - An ApplicationIn this session we will put to work all the concepts discussed in the previous session by estimating the cost of capital of a company. As usual, when putting theory into practice, a few complications arise and we will discuss how to deal with them.Project EvaluationIn this session we will discuss how companies routinely decide whether or not to invest in projects. We will discuss the two tools most widely used for this purpose, NPV and IRR, and apply them to the evaluation of an investment opportunity.Corporate Value CreationIn this session we will discuss EVA, a tool widely used to assess whether a company is creating or destroying value. We will also put this tool into practice by estimating the EVA of two companies.Final Quiz
Class Central TipsLearn How to Sign up to Coursera courses for free1600+ Coursera Courses That Are Still Completely FreeWhen it comes to numbers, there is always more than meets the eye.In operational finance, you will learn how to read the “story” that the balance sheet and income statement tells about the company’s operations. The insights you gain from this “financial story” will then become a tool for short-term decision-making at the top management level relating to current assets, current liabilities and the management of working capital. Finally, by the end of the course you will understand the financial consequences of managerial decisions on operations, marketing, etc.Course Overview & Week 1Welcome to Operational Finance: Finance for Managers. In this course you will learn the basics of operational finance to help you make sound financial decision or to run a robust business! Before you get started with this week's video content, please have a look at the course syllabus. In this first week, we'll discuss what operational finance is all about by looking at a business case. What do the numbers on the Balance Sheet and P&L Statement tell us about its performance and future prospects? If you were a bank, would you approve a half million euro loan for this business? Why or why not? Course objective: To get an overview of operational finance and the types of analyses necessary to develop solid financing decisions.Week 2: Operational Ratios and ForecastingIn week 1, we looked at Polypanel’s Balance Sheet and P&L Statement. In the Balance Sheet, we noted that receivables increased from €188,000 in 2004 to €649,000 in 2007. We left off with the question: Is this difference due to an increase in sales or delays in payments from customers?In week 2, we will introduce operational ratios, the tools we need to disentangle both effects and understand what’s going on below the surface. We will also conduct a forecasting exercise of Polypanel to understand how well it will be positioned to pay back a potential credit line in the future. Objectives: By the end of the session you will understand the different types of operational ratios (Days of Collection, Days of Inventory and Days of Payables) in order to analyze how well a business is performing. You will also learn how to use forecasting to support financing decisions.Week 3: Diagnosis and Action PlanBy now you have a pretty good grasp of the Polypanel case and the main issues that could impact future financing. This week, it’s time to roll up our sleeves and work out a diagnosis for these issues. We’ll discuss Need of Funds for Operations (NFO) and Working Capital (WC), two concepts that will help us better understand the company’s problems. Finally, with a solid diagnosis we can develop an action plan that will lead to sustainable growth. Objectives: By the end of the session you will have a framework for diagnosing a company’s financial health. You’ll also gain insights into how to develop an action plan to address its problems.Week 4: Negative NFO and DuPont Analysis In this final week, we will introduce the final pieces of the puzzle to give you a complete overview of operational finance. We’ll discuss tools like sensitivity analysis that will help you consider the potential outcome of a decision given different variables. In this session we will also look at other crucial concerns for the firm and its shareholders like sustainable growth and ROE (Return On Equity) plus revisit NFO (Need of Funds for Operations) and other topics. Objectives: By the end of this session, you should have a complete overview of the key aspects of operational finance. You will also understand what tools financial professionals use in order to make decisions to strengthen a company’s position.