Marketing

Cinema 4D: Dynamics

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Learn how to use CINEMA 4D dynamics to create physically accurate object animations, using real-world physics like gravity, collisions, and bounces.CINEMA 4D dynamics are powerful, but easy to understand and fun to play with. In this course, Thanassis Pozantzis shows you how to use dynamics to create physically accurate object animations, using real-world physics like gravity, collisions, and bounces. Learn how to work with forces like initial velocity, create more complex objects like hierarchies and static objects, and use dynamics with MoGraph clones and particle systems. You'll also get a look at eight of the major physical properties, learn how to connect your simulation to keyframe-animated objects, and trigger dynamics. After the completion of this course, you should be able to create complex dynamic simulations setups. The possibilities are limited only by your imagination.This course was created by Thanassis Pozantzis. We're honored to host this training in our library.

Sculpting a Game Asset in Blender

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Learn how to use Blender's Multiresolution modifier and sculpting tools to create high-poly texture maps for 3D game assets.Blender's sculpting tools are great for modeling, but they also can be used to create fine-detail textures for your 3D models, whether for animations or games. In this course, Darrin Lile demonstrates how to use Blender's Multiresolution modifier and sculpting tools to create texture maps that simulate high-poly sculpt information. He reviews the process of baking these textures out to normal and ambient occlusion texture maps, and then shows how to apply them to your 3D game assets in Unity.

Marketing and Innovation

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This is a course from IILM Institute for Higher Education, delivered by Prof.Smitha Girija andis developed under the guidance of Prof. Jagdish Sheth, Charles H. Kellstadt Professor of Marketing, Goizueta Business School, Emory University, Atlanta GAThis course will make participants leverage marketing concepts to influence the outcomes of new products and innovations and will help students understand the basics of innovation, types of innovation, diffusion of innovation and barriers to Innovation. They will also learn about how to evaluate market attractiveness, think about the design and management of distribution channels and understand pricing architectures to market innovation and innovative products. This strategic approach is applied to real world examples to help technical executives learn to identify the right product for the right market opportunity.Learning ObjectivesDevelop a strategic framework for assessing market opportunitiesAnticipate and take advantage of the customer decision process with consumer insightLeverage innovation and design thinking to capture value for customersChoose marketing channels best suited for their product and marketCommunicate more effectively with the marketing teamLink between Innovation, marketing and meaning of customer value

Animating Cartoon Characters in Maya

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Teaches simple steps to creating exaggerated cartoon animation in Maya, using principles such as squash and stretch, exaggeration, follow-through, and overlapping action.Now that you've rigged your characters, it's time to make them move. Starting from where Modeling a Cartoon Character in Maya left off, George Maestri teaches five simple steps to creating exaggerated cartoon animation in Maya. Using the rig developed in the previous course, he shows how to animate a walk, create a jump, animate changes in facial expression and posture, animate a "zip out" or quick exit, and then show how to finalize and render the complete project. Throughout the course, George touches on animation principles such as squash and stretch, exaggeration, follow-through, and overlapping action.

Customer Insights and Consumer Analytics for Organizations: Concepts

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Turn your customers into lifelong fans. Learn how to operationalize customer insights and consumer analytics to better understand and address your target audience's needs.Due to the web and social media, customers have more control than ever. In today's business landscape, companies in both business-to-business and business-to-consumer verticals are adjusting to a new reality in which user information abounds. This means realigning the customer interest as the center point in making important decisions—which, in turn, requires a new set of skills. In this course, learn how to use customer insights and consumer analytics to better understand and address your target audience's needs. Instructor Chris DallaVilla helps executives and members of organizational teams get up to speed on best practices for processes and procedures, driving target outcomes, establishing infrastructure, and defining policies for data privacy, security, and ethics.IntroductionClimb inside your customer's mindCustomer insights and analytics1. Process OverviewProcessStrategyDesignImplementMeasureGovernance2. OutcomesInsights and understandingLoyaltyLower cost channelsPerformance improvement3. InfrastructureCloud computingMachine learningBusiness intelligenceNatural language processing4. SkillsExecutive levelAdvocating for the consumerData scienceAnalytical reasoning5. PoliciesData privacyData securityData ethicsConclusionNext steps

Learning Lightroom Mobile: Import and Capture

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Discover how to most effectively import, view, and capture photographs with the Adobe Lightroom mobile app.The Adobe Lightroom mobile app offers an array of creative possibilities. You can sync photo collections effortlessly across devices—including your desktop—make over 40 one-click adjustments, or use its fine-tuned editing controls to make your photos look truly great. In the Learning Lightroom Mobile series, photographer Chris Orwig shares tips and techniques that can help you leverage all that the app has to offer. In this installment of the series, he walks through how to most effectively import, view, and capture photographs. Chris begins by providing an overview of what Lightroom for mobile is and how it works, and going over its benefits and limitations. He then shares tips for importing and viewing your photos, creating a collection and workflow, and capturing photos.

Maya 2018: Bifröst Fluids

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Render realistic animated liquids in Maya with the Bifröst fluid dynamics engine and the Arnold renderer.Bifröst for Maya 2018 includes many welcome updates to the liquid simulation plugin, Bifröst Fluids. With Maya 2018.1, Arnold supports exciting new ways to render fluids in better fidelity without heavy mesh caches. This course takes an overview of simulating liquids in Bifröst and rendering in Arnold. For convincing materials, instructor Aaron F. Ross shows how to extract fluid dynamics data such as vorticity and apply it in an Arnold shading network. To finish the exploration of fluids, he takes a look at Bifröst foam, which generates secondary particles from the main fluid.

Migrating from Python 2.7 to Python 3

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Make the switch to Python 3. Learn how to migrate your code from Python 2.7 to Python 3 using manual and automated migration strategies and tools.Are you still using Python 2.7? Official support for this version ended in January 2020; upgrading is more important than ever. If you've been meaning to make the jump to Python 3, but aren't entirely sure how to use the new features—or how to migrate your existing code—then this course is for you. Instructor Steven Lott illuminates the differences between the two Python versions, going over changes to built-in Python functions and the Python standard library. He also walks through a number of ways to convert your Python 2.7 applications to Python 3, including manual rewrite and automated migration using packages like six, pytest, and 2to3. Along the way, Steven shares his own experiences with this transition and offers helpful suggestions for enhancing the overall quality and performance of your code.

Consumer Buyer Behaviour

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By Prof. Ashish Hathi | L.N. Welingkar Institute of Management Development & ResearchThis course "Consumer Buyer Behaviour" is from Welingkar Institute of Management Development & Research Its a 4 Credit Course.Consumer behaviour represents the behavioural context in which consumers operate while searching for, purchasing, using, evaluating and disposing of products and services that they expect will satisfy their needs. It covers both aspects namely to buy or not to buy, to use or not to use. All these happen within the context of their behavioural reference.Consumer behaviour study focuses to understand the way individuals decide, how individuals make decisions to spend their available scarce resources (like money, time and energy) on the chosen item for consumption.Such insights help marketers to develop a new product, position it correctly and develop appropriate promotional strategies.During consumer behaviour understanding, marketers try to find an answer to the numerous questions like why they must buy, besides how, when, from where they will buy and how often they may buy.This course will help participants to develop an ability to unlock the mind (the black box) which shapes his needs, motives, personality, attitude, perception and other aspects shaping his behaviour including buying behaviour. Learning will be equally relevant in today’s digital world. Post learning, participants will be better prepared to various marketing problems but also identify opportunities to grow in today’s growing competitive business.At the end of the course, students will be able to:Explain what consumer behaviour is, its nature and classificationDescribe the importance of consumer behaviour and the forces that drive change in it.Understand better ways to segment, needs and motivation dynamicsDecode how personality, perception and attitude shape buying behaviourApply research methodologies involved in data collection & analysis for both consumer research – quantitative & qualitativeKnow everything about the diffusion and Adoption of New Products & Consumer Decision MakingApply learning in their strategic marketing initiatives

Become a Content Strategist

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Create effective content marketing campaigns as a content strategist. In this path, you'll learn how to send the right message to the right people at the right time, to create the right content strategy for your marketing team and get the most out of your campaigns. Master essential content marketing principles.Discover storytelling best practices.Learn the most effective content planning strategies.

Lightroom Classic CC and Photoshop Workflows: Start-to-Finish Studies

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Learn Lightroom Classic CC and Photoshop workflow and image editing techniques by watching five images edited from start to finish beginning in Lightroom and ending in Photoshop.Learn Lightroom Classic CC and Photoshop workflow and image editing techniques by watching a pro. In this project-oriented course, Adobe evangelist Julieanne Kost takes five images from start to finish, beginning in Lightroom Classic CC and ending in Photoshop. As Julieanne walks through each workflow, she helps you understand which image editing techniques you'd apply to your photos in Lightroom, and when you'd want to switch to Photoshop to make further changes. She demonstrates how to adjust tone and enhance images in Lightroom using more traditional tools and techniques, and then proceed to Photoshop for more elaborate manipulations. Plus, she explains how to use retouching tools to remove distracting elements, and unify the color and tone of multiple images.

Introduction to Photography: Lightroom Classic CC and Photoshop

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Take your first steps in photo editing. Get post-processing tips for Lightroom Classic CC, Photoshop, and the Adobe mobile apps.Your work (and play) as a photographer doesn't end when you press the shutter button. With software such as Adobe's high-powered Lightroom Classic CC and Photoshop apps, you can enhance and transform your photos to fix problems, improve composition and exposure, and so much more.Where to begin learning tools like these? Right here. In this course, photographer, author, and educator Ben Long introduces the concepts and creative options behind photographic post-processing. From fixing problems to retouching, Ben shows how to do it, without overdoing it, with Lightroom Classic CC, Photoshop, and the Adobe mobile apps.

Angular: API Communication and Authentication

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Discover how to use HTTP in Angular 2 applications to communicate with APIs and use JSON web tokens to authenticate users and requests.APIs are at the heart of enterprise development, and Angular ships with robust services to communicate with them via HTTP. But one of the best ways to implement authentication of API services is using JWTs (JSON web tokens). In this course, we take a deep dive into using the provided $http service in Angular to create a robust and reusable API service implementing JWT authentication. Instructor Victor Mejia also covers how to use an Angular router to protect client-side routes and unit test services, HTTP requests, and async actions. All these concepts are demonstrated using a realistic contact management application, so you can see how API calls and user authentication are implemented in a real-world Angular app.IntroductionWelcomeWhat you should knowUsing exercise files1. Getting StartedOverview of the Angular CLIArchitecture of an Angular + Node applicationDatabase setup using mLabSeeding a database2. HTTP in AngularGET route for the APIPOST route for the APIUsing @angular/http to retrieve contacts, part 1Using @angular/http to retrieve contacts, part 2Creating a new route for adding a new contactUsing ngForm for form submissionWriting the onSubmit() function3. Creating an Angular Service for API CommunicationAPI service with a central request functionWrapper functions for GET, POST, PUT, and DELETERefactoring HTTP calls to use the API serviceCentral error catching4. Adding JWT Authentication to the Node Express APIJWT (JSON Web Token) overviewUsing Express RouterUser login and generating JWTsAuthenticating requests and validating JWTs5. UI Communication with the API and AuthenticationAuth service for local JWT managementImplementing a user loginSending JWTs to API requestsLogging out of the applicationPreventing route access without authenticationConclusionNext steps

Learning 3ds Max 2020

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Learn to leverage the power of 3ds Max for modeling, rendering, and animation. This introductory training course covers foundational 3ds Max tools, concepts, and techniques.Known for its versatility and ease of use, 3ds Max is a leading digital content creation package. Whether you're visualizing computer-aided designs, building game assets, or animating motion pictures, 3ds Max has the power and flexibility to meet the creative needs of your production. Learn to leverage the strengths of 3ds Max in modeling, animation, and rendering in this introductory training course. Author Aaron F. Ross leads you through the basics of the 3ds Max interface, as well as core concepts and techniques. You can learn how to use its many tools to make models with 3D objects, edit polygonal meshes, create surfaces and models with 2D shapes and splines, and more.After completing this course, you'll have a firm foundation upon which to build further skills in 3ds Max.

Lightroom CC: Presets Bundle

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Get 80 free custom presets for Lightroom CC, and learn how to install and use them on your own images.Adding a cool new effect to your photos is easy with Lightroom presets. Presets can give you a vintage look, transform a color photo into black and white, and create beautiful, glowing portraits—in just one click. Jan Kabili shares over 80 free custom presets—effects you can't get anywhere else—and shows how to install them so they appear in Lightroom CC on your desktop and mobile devices, and how use them to achieve quick and great-looking results.