Hubspot Academy Courses

Introduction to the HubSpot APIs

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This course contains contextual info on the HubSpot APIs, developer accounts, and demonstrations to help developers quickly get started making calls to API endpoints using both API keys and OAuth.Create HubSpot developer and test accountsMake API calls with a private appMake API calls with OAuth

Building a Website in CMS Hub Starter

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Learn how to design and create a user-friendly, high-performing website with CMS Hub.Learn how to get started setting up your website on CMS Hub Starter.Create, edit, and style website pages — no code required.Set up a blog, create, optimize, and analyze blog posts in HubSpot.

Platform Consulting

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Platform consulting, or tech stack auditing, refers to providing guidance, expertise, and solutions to clients that seek to maximize their platform’s utility and success. In this certification, you will learn how to conduct platform discovery conversations with your client, how to identify platform need gaps, how to drive business process change, and how to create a go-to-market strategy for platform consulting as a service. Conduct platform or tech stack discovery conversations with your clientsIdentify platform need gaps and drive business process changeCreate a go-to-market strategy for platform consulting as a service offered by your firm

Inbound Marketing

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Learn about inbound marketing techniques and develop an understanding of the core tactics of inbound marketing.Create content that educates and nurtures leads through their buyer's journey.Offer relevant content and lead nurturing experiences to leads and customers.Optimize your marketing processes using automation strategies and AI tools.

Pricing and Packaging Your Inbound Services

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This track is designed to help HubSpot agency partners define their inbound service offering, price it for profitability, promote in in their marketing efforts, and build a repeatable service delivery model. Includes the pricing and packaging inbound services tool.

HubSpot Sales Software

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The HubSpot Sales Software Certification demonstrates your ability to execute an inbound sales process using HubSpot CRM and Sales Hub. It is made up of 3 lessons. At the end of each class, you’ll be given practical exercises so you can immediately apply what you learn. You will need to perform these actions in order to earn your certification. There is also a 50-question, multiple-choice test you will need to pass in order to get certified.Organize your records in HubSpot CRM to identify the best contacts to reach out toGet the most out of your Sales Hub tools when making contact with your leadsUse HubSpot CRM deals in combination with your Sales Hub tools to close more sales

WordPress Training Course: Learn How to Build a WordPress Site With Elementor

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Learn how to use the WordPress platform and create the foundation for a WordPress website. Finish with a step-by-step tutorial for building a website on WordPress from the ground up using Elementor and HubSpot's free tools.Set up your website with a domain name, hosting, and SSL.Learn about the frontend and backend of a WordPress website, how to install WordPress plugins and themes, and the tips needed for building and maintaining a WordPress website.Build a website from the ground up using Elementor's free tools.

How to Build an Advanced Twitter Strategy

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Want to build an advanced Twitter marketing strategy to garner you more followers, retweets, traffic, and sales? Learn from Twitter experts Ai Addyson-Zhang, Charlotte Zoller, Dhariana Lozano, Erika Lovegreen, Melinda Emerson, Madalyn Sklar, and Mario Martinez Jr., plus, the brands who are doing it right including JetBlue, Dell, Motley Fool, and GFuel Energy.Learn how to develop a Twitter growth strategy that will propel both your brand and your business forward.Discover how to choose the right Twitter content mix for your brand.Understand the Twitter algorithm so you can make the right marketing and sales decisions.

Start and Grow Your Video Marketing Strategy

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Learn how to get started with online video marketing to better attract, engage, and delight your audience.

Excel for Marketers

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As a marketer, you are likely using multiple systems to manage your data, including Google Analytics and a CRM. Analyzing data across disparate systems can be a challenge. That's where Excel comes in. In this course, you'll learn how to import your data into Excel and use functions, the value of tables and how to use them, how to create your own metrics dashboard, and how to automatically update your data regularly. Format data in Excel and use formulas to gather insightsUse tables to sort data and create pivot tables.Create your own metrics dashboard.

Contextual Marketing

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Note: The educational resources (such as Videos, Quizzes, and Workbooks) are free to go through. If you want to become certified, there are additional practical exercises that require a Pro or Enterprise HubSpot subscription. With contextual marketing, you can personalize your website to the people who are most important to your business. In the Contextual Marketing certification course, you'll learn how to create a website experience tailored to your visitors’ needs and preferences. The content in this certification is closely tied to who your contacts are and how they're segmented. To get the most out of this course, you should have at least 500 contacts in your HubSpot CRM and should feel comfortable with lead segmentation strategies. You should also have clearly developed buyer personas and content tailored to each stage of the buyer's journey.

Grow Your Training Skills

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This course will introduce you to the world of training. You’ll learn the fundamentals of training and how to create, deliver, and evaluate your training. Throughout each lesson, you’ll learn why the concept is important and how to apply it to your own business, and you’ll see some real-life examples of what this looks like. Our goal is to help you become an effective and engaging trainer.

Facebook Ads Training: How to Build Great Ads & Audiences

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Learn about Facebook ads from Facebook Experts Mari Smith, Dennis Yu, and Andrea Vahl – including generating leads on Facebook, crafting a strategy, designing winning ad campaigns, measuring your success, and running ads on just a dollar a day.Generate leads and grow your business through Facebook AdsDesign winning ad campaigns and learn how to measure their successRun effective ads on just a dollar a day

Taking Your Business Online With HubSpot

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What are the tools and strategies you need to bring your business online? In this course, you will explore a few HubSpot tools that can accelerate the process of moving your business online. You’ll learn how to set up a calling system for your sales reps, make meetings more efficient, personalize your videos to connect with your customers, utilize e-signature and quotes for closing deals, and keep a pulse on your customers and their experience with your company. We are currently living through a period of uncertainty that we'll never forget. To help support you, our customers, we have made a number of changes that we hope will help you adapt to these times. Visit: https://offers.hubspot.com/customer-changes-march-2020

Nurture Leads and Customers With HubSpot

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Attract, engage, and delight. Each piece of the inbound methodology comes together to spin your business's flywheel. Nurturing your customers—and potential customers—will help you and your business continue to grow. Learn how to build a segmentation strategy for your business, develop high-performing emails, and continue to nurture with HubSpot automation.