Sentinel 9 Courses

Foundations of Marketing: How to Build a Modern Marketing Plan

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Develop your understanding of the extended marketing mixMarketing is everywhere, with every business utilising it in some form. A critical part of successful marketing is understanding the marketing mix and knowing how to adapt it to your specific environment.On this four-week course from Sentinel|9, you’ll learn all about the marketing mix and how to manage the marketing function. You’ll also examine current marketing practise in a diverse range of contexts, explore a wide array of marketing tools, and discover how to develop a marketing plan.Learn the tools to analyse the marketing environmentIn order to properly analyse the marketing situation, there are a number of tools and techniques that you can utilise.You’ll be guided through a range of marketing theories to lay the foundation for designing plans for a variety of marketing situations. You’ll then explore tools such as PESTLE, five-forces, SWOT analysis, and Porter’s value chain, which will allow you to successfully conduct and assess situational and macroenvironmental analyses.Discover how to design real-world branding strategiesThrough case studies, you’ll examine the various aspects of marketing strategies with real-world examples. You’ll look at Nespresso to assess creating competitive advantage before analysing the positioning and branding failures of the Amazon Fire phone.Build and execute a marketing planOnce you’ve explored the relevant marketing tools, channels, and functions, you’ll pull your new skills together to look at how to formulate and execute a marketing plan.You’ll learn the individual components of the plan and how to tie it into the overarching business plan. Then, you’ll explore target audiences, positioning, and the different metrics to use, before developing an action plan to execute your strategies in real-world contexts.This course is designed for business professionals, new and aspiring line managers, or companies that want to provide employees with marketing skills.

Fundamentals of Business Strategy

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Use strategic management theory to achieve organisational goalsStrategy helps define a business. It ensures that everyone in the organisation works toward the same goal, and that each employee knows their shared responsibility in achieving company objectives.On this four-week course, you’ll discover how you can use strategic management theory to help organisations achieve long-term goals.With this knowledge, you’ll understand the importance of creating a strategy that gives you a sustainable competitive advantage in an increasingly dynamic, global, and interconnected world.Hone your skills in strategic thinkingYou’ll be introduced to the fundamentals of strategic thinking to develop critical skills to use in creating your business strategy.Delving into the definition of strategy, you’ll learn the importance of setting a vision, mission, and goals for an organisation. With this knowledge, you’ll explore how you can align strategic objectives to benefit all stakeholders.Develop your strategic management planYou’ll explore different strategic management approaches that can be used in a diverse range of business contexts. You’ll also critically evaluate the commercial, social, environmental, and ethical factors impacting strategy in modern business.This understanding will help you develop, implement, and evaluate strategies to increase business profitability.Create your business strategy alongside industry expertsBy the end of the course, you’ll have the skills and knowledge to develop strategic initiatives with expansion and strategic alliances in mind.Learning from the industry specialists at Sentinel|9, you’ll understand how to create a focused and competitive strategy to help achieve your organisational goals.This course is designed for business professionals, new and aspiring line managers, or companies that want to provide employees with strategic thinking skills.

Strategic Business Planning

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Improve management processes with business planning.For organisations to be proactive rather than reactive, strategic business planning is imperative. It provides clarity, direction, and focus for the organisation, improving both management and decision-making processes.On this four-week course, you’ll discover the key components of strategic business planning to enhance efficiency within an organisation and achieve a sustainable competitive advantage.Understand how decision-makers use strategic business planningYou’ll delve into the benefits of strategic business planning and how it can lead to an increase in market share, profitability, and business longevity.This understanding will highlight the importance of decision-makers knowing the key concepts of strategic business planning. You’ll also learn how decision-makers can apply this knowledge to effectively create solutions to consumer, market, environmental, and social problems.Learn how to set a vision and create a mission statementTo help achieve a competitive advantage, you’ll hone your problem-solving and decision-making abilities within your organisation.This knowledge will help you in the initial stages of strategic business planning including setting a preliminary vision and developing a mission statement.Overcome challenges with strategy formulation and implementationYou’ll identify and examine key issues faced by strategic business planners and learn how to face challenges by conceptualising a strategic response.With this understanding, you’ll explore strategy formulation, implementation, and evaluation to ensure you understand each step of strategic business planning.Learning from the experts at Sentinel|9, you’ll finish the course with the ability to overcome key business challenges using a sound strategic approach.This course is designed to help you develop skills and knowledge in strategic business planning.It will be most beneficial if you’re interested in learning about vision and missions statements, and strategy formulation, implementation, and evaluation.

Introduction to Business Law

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Explore law within a business environmentFrom protecting property and people’s rights to identifying potential legal issues, knowledge of business law is vital for any company. It also extends far beyond legal teams, making it important for all professionals to have an appreciation of how the law regulates businesses.On this four-week course from Sentinel|9, you’ll gain a firm understanding of business and corporate law as well as the legal system and sources of law in Australia.You’ll develop knowledge of the essential elements of business law as you’re guided through the main common law and statutory principles relating to the commercial environment and corporate governance.Master the basics of corporate lawDelving into key features of corporate law, you’ll explore the concept of a separate legal entity, company formation, operation, and corporate governance.This will include a study of the law relating to directors and management, members’ rights, and the winding up of a company to ensure you understand how corporate law affects all areas of an organisation.Explore applications of contract lawAlmost all businesses are likely to encounter contract law, a legally enforceable agreement between parties.The course will help you explore the application of contract law to understand how it works in real-life contexts.Learn how to respond to legal problems relating to corporate governanceWith your knowledge of corporate governance, you’ll examine different legal issues that can arise in the business environment and learn how to respond to them appropriately.Exploring the bigger picture and policy issues, you’ll identify areas where the law may be deficient and how ethics benefit corporate and business law. With this understanding, you’ll critically examine the role played by law in modern society.This course is designed for professionals interested in learning more about the legal system and business and corporate law.It is most suited for those wanting to understand the legal system in Australia, but the concepts in the course will be beneficial worldwide.

Fundamentals of Economics

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Discover the economic theories that can lead to a better economyUnderstanding at least the basic mechanisms of a nation’s economy is essential if we are to be better-informed citizens and voters.On this four-week course from Sentinel|9, you’ll learn about the fundamental principles of economic theories, models, and tools employed by the government, firms, and other stakeholders to manage the economy.Explore key concepts of micro- and macroeconomicsThe study of economics can be broken into two major areas: microeconomics and macroeconomics. Microeconomics looks into issues of the individual people and firms within the economy. Macroeconomics, on the other hand, looks at the total output of a nation and the way the nation allocates its limited resources.You’ll look at the principles of economics and the various theories before learning the concepts and tools of both macro- and microeconomic analysis. You’ll then learn how to apply these to relevant industries by examining real-world case studies.Delve into monetary policy and fiscal policy and how they affect the economyThis course will guide you through both monetary and fiscal policy, why they are both important, who determines them, and the effects they can have on each other and the economy. Through this, you’ll also gain insights into the relationship between the bank and the government and market failures.Examine the causes and effects of trade barriersTrade barriers are measures that governments or public authorities introduce that prevent or restrict overseas trade and investment. As a result of these measures, domestic companies receive a competitive advantage.During the final week of this course, you’ll explore the different types of trade barriers, from tariffs to taxation. You’ll also look at how exchange rates work and the effect they can have on the economy.This course is designed for anyone interested in learning more about economics. It will be especially useful for students, business professionals, and those working in local or national government.

Financial Accounting for Business Management

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Develop your understanding of the principles of accountingAccounting is, quite simply, a language that provides information about the financial position and financial performance of an organisation.On this four-week course from Sentinel|9, you’ll explore the fundamentals of financial and management accounting. You’ll focus on critical evaluation of accounting information contained in financial statements and the application of key cost and management accounting techniques in daily business decisions.Explore the concepts and regulations of financial reportingCompanies publish their financial accounting information in the form of financial statements. There are many moving parts to financial statements, and every business manager should be able to analyse and understand them.You’ll look at the basic concepts of accounting and their uses within financial statements, from profit and loss and EBITDA to depreciation journals and cash flow.Learn techniques and models to help with cost and management accountingManagement accounting is concerned with the information given to people within the organisation to help them make better decisions. Thus, management accounting could be called internal accounting.This course will guide you through the main techniques used in management accounting, such as operating efficiency and job costing, and how to apply them to your own accounting.Discover more technical financial and cost analysis for future planningUsing real-world case studies, you’ll learn important formulas and analysis techniques to help you estimate future revenues, costs, and profits. This is a vital part of financial accounting as it helps you to plan and monitor operations.You’ll finish by exploring the limitations of accounting, from intangibles to human capital and goodwill.This course is designed for students and business professionals interested in financial and management accounting. It may also be useful for aspiring entrepreneurs and anyone looking for a career in business management.

Fundamentals of Corporate Finance

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Develop key practical skills to handle corporate financeSound financial discipline benefits both consumers and investors and in turn, improves the whole economic system, so it’s vital for business professionals to know the basics of finance.On this four-week course from Sentinel|9, you’ll explore a managerial and analytical level view of key corporate finance topics such as time value of money, financial forecasting, and capital structure, among many others.Discover the tools to analyse and evaluate capital structure and budgetingYou’ll look at the key concepts of corporate finance, from debt vs equity and financial leverage to ratio analysis. Using case studies, you’ll then explore the different theories and techniques needed to manage capital budgeting and structure.Explore the methods for company and stocks valuationsThe goal of a company valuation is to give stakeholders an approximate value of what the company is worth.This course will guide you through the different techniques used to value a company, including the enterprise value formula, stock valuation, and calculating free cash flow.You’ll then look at derivative assets; financial instruments whose price is determined based on another underlying asset. Through this, you’ll learn about forward, future, options, and swap contracts.Delve into the mechanics of financial forecastingProbably the most important function of business is forecasting. The objective of forecasting is to reduce risk in decision-making and create a starting point for business planning and strategy.For the final week of this course, you’ll explore the different techniques and tools for financial forecasting and how to apply them. From regression, correlation, and covariance to econometrics tools, you’ll build the necessary skills to understand and develop sound financial forecasts.This course is designed for anyone looking to better understand corporate finance. It will be especially useful for business managers and professionals hoping to move up the corporate ladder.

Introduction to Entrepreneurship and Innovation Management

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Discover how to optimise creativity in entrepreneurshipUnderstanding entrepreneurship and innovation is essential for identifying new opportunities and achieving sustainable competitive advantage.On this four-week course from Sentinel|9, you’ll develop and enhance your skills and knowledge in the field of entrepreneurship and innovation.You’ll start by delving into creativity for entrepreneurs, the theories surrounding it, and how to develop a growth mindset for entrepreneurial success.Explore intrapreneurs and what makes an innovative organisationAchieving innovations in an organisation needs a multidisciplinary approach, coordinating and integrating different individuals across specialist functions and knowledge domains.This course will guide you through the techniques and tools that foster innovation in an organisation, such as think tanks, storyboarding, and specialised IT systems.You’ll then look at corporate intrapreneurs; employees within an organisation that innovate like entrepreneurs. You’ll learn the skills that intrapreneurs often hold and how leaders can build a culture of innovation.Learn the different pathways to finance start-upsThere are a number of finance options for entrepreneurs, from personal savings and loans to angel investors and venture capital.During week three of this course, you’ll learn about each type of finance option available for start-ups before examining the pros and cons of each.Develop succession plans and exit strategiesFor the final week of this course, you’ll learn the process for identifying and developing key leaders in your company in order to build a succession plan. Then, you’ll discuss different exit strategies, such as a sale of equity, going public, or even liquidation.This course is designed for new and aspiring entrepreneurs looking to develop the skills and knowledge to identify, plan, develop and launch their own entrepreneurial and innovative ventures.It will also be useful for business professionals wanting to innovate within their organisation.

Operations Management: Resource and Workflow Layout

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Learn the critical operational strategies to optimise your businessEffective operations management helps a company design, manage, and optimise its processes successfully.On this four-week course, you’ll gain in-depth knowledge of processes that are critical for the operation of any business.You’ll delve into operational management fundamentals, with a focus on resources and workflow management, to help you acquire skills to improve current operational practices.Gain knowledge on capacity management to develop solutionsTo ensure your organisation is able to maximise its potential under all conditions, you’ll unpack the operations of process design and capacity management.This understanding will help you face common operational problems with the skills to develop solutions.Explore the importance of resource planningDelving into resource planning and how you can ensure the effective allocation of personnel, you’ll learn how to optimise your organisation’s people and time.You’ll also learn how to meet demand by designing a short-term operational plan.Develop skills in workflow managementYou’ll analyse and evaluate the principles of workflow and understand how this applies to your own context. This knowledge will help you gain greater insights into what is happening in your processes and the people involved at each stage.You’ll then explore the health, safety, and environment (HS&E) and how this intertwines with project management.Guided by the specialists at Sentinel|9, you’ll finish the course with a solid understanding of how to improve your current operational practices with innovative and sustainable solutions.This course is designed for anyone interested in learning operational management skills.You could be a business professional, a new and aspiring line manager, or a company wanting to provide employees with new skills.