Facebook Courses

Measure and Optimize Social Media Marketing Campaigns

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Class Central TipsLearn How to Sign up to Coursera courses for free1600+ Coursera Courses That Are Still Completely FreeThis course provides you with the skills to optimize your social media marketing efforts. Learn to evaluate and interpret the results of your advertising campaigns. Learn how to assess advertising effectiveness through lift studies and optimize your campaigns with split testing. Understand how advertising effectiveness is measured across platforms and devices, learn how to evaluate the ROI of your marketing, and master how to communicate your social media marketing results to others in the company.By the end of this course, you will be able to:• Analyze dashboards and evaluate ROI from your social media marketing efforts• Understand different techniques used to optimize marketing campaigns, such as attribution and marketing mix models• Implement an A/B test to optimize your campaign• Present and communicate the results of your campaign to a teamThis course is for people who want to learn how to analyze their campaign marketing results, optimize their campaigns, and effectively communicate findings to their teams. Learners don't need marketing experience but should have basic internet navigation skills and be eager to participate and connect on social media. Having a Facebook or Instagram account helps, and ideally, learners have already completed the four previous courses in this program.This course will be followed by the Meta Social Media Marketing Capstone course, the final course of this certification, in which learners will take the Digital Marketing Associate Certification Exam and complete a Capstone project to receive their Meta Social Media Marketing Professional Certificate.

Facebook Social Media Marketing

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Class Central TipsLearn How to Sign up to Coursera courses for free1600+ Coursera Courses That Are Still Completely FreeWhether you’ve been tinkering with social media platforms for your business already or are completely new to the field of digital marketing, you’ve come to the right place. This five-course program, developed by digital marketing experts at Aptly together with Facebook marketers, includes industry-relevant curriculum designed to prepare you for an entry-level role in social media marketing.After an introduction to digital marketing and the main social media platforms, you’ll learn to establish an online presence, create posts, build a following, and manage your social media accounts. You’ll develop skills in creating and managing advertising campaigns in social media and learn to evaluate the results of your marketing efforts.Most importantly, you’ll get to practice your new skills through hands-on projects in every course, the results of which you can showcase through a portfolio of your work. Upon successful completion of the program, you’ll earn both the Coursera and the Facebook Digital Marketing Associate Certification, proving your skills in social media marketing and in the use of Facebook Ads Manager.

Secure and Private AI

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What’s the earliest we can predict cancer survival rates, and what schools do the best job of educating children? You can only answer these questions with very rare access to private and personal data, but access to this personal data requires that you master methods for the principled protection of user privacy. While not all privacy use cases have been solved, the last few years have seen great strides in privacy-preserving technologies.This free course will introduce you to three cutting-edge technologies for privacy-preserving AI: Federated Learning, Differential Privacy, and Encrypted Computation. You will learn how to use the newest privacy-preserving technologies, such as OpenMined's PySyft. PySyft extends Deep Learning tools—such as PyTorch—with the cryptographic and distributed technologies necessary to safely and securely train AI models on distributed private data.We encourage you to enter the Secure and Private AI Scholarship Challenge from Facebook to both take the course and have a chance to win a scholarship for the Deep Learning or Computer Vision Nanodegree programs.

Intro to Deep Learning with PyTorch

4.5

In this course, you’ll learn the basics of deep learning, and build your own deep neural networks using PyTorch. You’ll get practical experience with PyTorch through coding exercises and projects implementing state-of-the-art AI applications such as style transfer and text generation.

Social Media Management

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Class Central TipsLearn How to Sign up to Coursera courses for free1600+ Coursera Courses That Are Still Completely FreeThis course equips you with critical content creation and management skills. You’ll learn how to create effective social media posts and how to create a strong brand to help you build a social media presence. You’ll also learn how to establish an ongoing process to manage your content. This includes setting up a content calendar, managing and moderating your posts, analyzing data for insights and iteration, and how to increase post effectiveness. You will end the course with real-world application of your skills through a content management project.By the end of this course, you will be able to: • Establish and manage a social media presence • Create a Facebook business page and an Instagram account for business• Understand how and why to create content for social media • Create a brand, tone, and voice for a social media presence• Manage a content calendar for your social media presence• Evaluate the performance of your content on social media and to iterate and optimize the performance• Create a content calendar for your social media presence• Manage social media content using real world dataThis course is intended for people who want to learn how to create and manage a business presence on social media, including creating content, interacting and engaging with customers on social media and evaluating the results of different posts.Learners don't need marketing experience, but they have basic internet navigation skills and are eager to participate and connect in social media.Having a Facebook or Instagram account helps and ideally learners already completed course 1 (Introduction to Social Media Marketing) in this program.

الإعلان من خلال فيسبوك

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Class Central TipsLearn How to Sign up to Coursera courses for free1600+ Coursera Courses That Are Still Completely Free"ستؤهلك هذه الدورة التدريبية لتكون خبيرًا في استخدام مدير إعلانات فيسبوك. تعلم طرق إنشاء حملات في مدير الإعلانات من خلال تحديد أهداف الإعلانات والجمهور المستهدف والميزانية ومواضع ظهورها تتماشى مع أهدافك الفريدة من نوعها. تعلم طرق وضع الإعلانات وإدارتها عبر فيسبوك وإنستغرام وكيفية تقييم نتائج حملات مدير الإعلانات لديك وتحسينها.في نهاية الدورة التدريبية ستتمكن من إنشاء حملة إعلانية حقيقية في مدير إعلانات فيسبوك ليس بهدف توسيع نطاق معرفتك فحسب بل أيضًا بهدف تكبير قائمتك الخاصة بمشاريع التسويق عبر وسائل التواصل الاجتماعي. في نهاية هذه الدورة التدريبية، ستخضع للاختبار للحصول على شهادة فيسبوك للمساعدة في التسويق الرقمي. في نهاية هذه الدورة التدريبية، ستتمكن من القيام بما يلي من مهارات:•إنشاء حملات في مدير إعلانات فيسبوك• تحديد المقومات والعناصر الأساسية لأي إعلان موجود في مدير إعلانات فيسبوك• تصميم إعلان يتوافق مع أهدافك التسويقية وتوجيهه للجمهور المراد استهدافه• تحديد الميزانية ومواضع ظهور الإعلانات ووضع جدول للإعلانات في مدير إعلاناتفيسبوك• تعديل الإعلانات لديك واستكشاف ما بها من أخطاء وإصلاحها في مدير إعلانات فيسبوك• اجتياز الاختبار للحصول على شهادة فيسبوك للمساعدة في التسويق الرقمي.تم إعداد هذه الدورة التدريبية لمن يرغب في تعلم طرق استخدام مدير إعلانات فيسبوك ووضع الحملات وإدارتها وتحسين أدائها على فيسبوك وإنستغرام ولمن يرغب في الحصول على شهادة فيسبوك للمساعدة في التسويق الرقمي. لا يلزم أن يتمتع الدارسون بخبرة تسويقية، ولكن يجب عليهم التمتع بمهارات أساسية ذات صلة بتصفح الإنترنت والحرص على المشاركة والتواصل في وسائل التواصل الاجتماعي.يجب أن يكون لدى الدارسين حساب على فيسبوك وقد يفي حساب إنستغرام بالغرض.في هذا البرنامج، يتحتم على الدارسين أن يكونوا قد أتموا بالفعل الدورات التدريبية الأربعة السابقة على نحو مثالي."

Passwordless Login Solutions for Android

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For an app developer, providing a seamless user experience is critical for building engagement and growing a user base. Passwordless login solutions provide your users with a simple, secure, and positive first experience.In this course, you'll learn two frameworks for sign-up and authentication: Account Kit, which uses a phone number and code, and Facebook Login for Android. You’ll learn how to configure both types of authentication side by side in a sample app, test the flow on a series of common use cases, and wrap things up with an introduction to Facebook’s Graph API, a window into an incredible wealth of data for creating a more engaging experience for your users.

Marketing de Mídias Sociais do Facebook

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Class Central TipsLearn How to Sign up to Coursera courses for free1600+ Coursera Courses That Are Still Completely FreeIndependentemente de você já estar mexendo em plataformas de mídia social para seus negócios ou ser totalmente novato na área do marketing digital, você veio ao lugar certo. Este programa com seis cursos, desenvolvido por especialistas em marketing digital da Aptly juntamente com profissionais de marketing do Facebook, inclui um currículo relevante elaborado para preparar você para uma função inicial no marketing de mídia social.Depois de uma introdução ao marketing digital e às principais plataformas de mídias sociais, você vai aprender a estabelecer uma presença on-line, criar publicações, desenvolver uma base de seguidores e gerenciar suas contas de mídias sociais. Você vai desenvolver habilidades de criação e gerenciamento de campanhas publicitárias nas mídias sociais e aprender a avaliar os resultados de seus esforços de marketing.E o mais importante, ao longo do programa, você vai praticar suas novas habilidades por meio de projetos práticos, cujos resultados você poderá mostrar em um portfólio do seu trabalho. Após concluir o curso com sucesso, você receberá a certificação da Coursera e a certificação de Associado Certificado de Marketing Digital do Facebook, comprovando suas habilidades em marketing de mídias sociais e no uso do Gerenciador de Anúncios do Facebook.

Gerenciamento de mídias sociais

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Class Central TipsLearn How to Sign up to Coursera courses for free1600+ Coursera Courses That Are Still Completely FreeEste curso oferece as habilidades essenciais de criação e gerenciamento de conteúdo. Você aprenderá a criar publicações eficazes nas redes sociais, além de uma marca forte para ajudá-lo a construir uma presença nas mídias sociais. Você também aprenderá a estabelecer um processo contínuo para gerenciar conteúdo. Isso inclui definir um calendário de conteúdo, gerenciar e moderar suas publicações, analisar dados para extrair insights e iterações e saber como aumentar a eficácia das publicações. Ao término do curso, você aplicará as habilidades no mundo real por meio de um projeto de gerenciamento de conteúdo.Ao final deste curso, você será capaz de: • Estabelecer e gerenciar presença nas redes sociais • Criar uma página comercial no Facebook e uma conta no Instagram para empresas • Entender como e por que criar conteúdo para mídias sociais • Criar uma marca, tom e voz para a presença nas redes sociais • Gerenciar um calendário de conteúdo para a presença nas redes sociais • Avaliar o desempenho do conteúdo nas redes sociais para iterar e otimizar o desempenho • Criar um calendário de conteúdo para a presença nas redes sociais • Gerenciar o conteúdo das mídias sociais usando dados do mundo realEste curso é destinado a pessoas que querem aprender a criar e gerenciar uma presença comercial nas mídias sociais, incluindo criação de conteúdo, interação e engajamento com clientes nas redes sociais e avaliação dos resultados de diferentes publicações.Os alunos não precisam de experiência em marketing, mas devem ter habilidades básicas de navegação na Internet e interesse em participar ativamente em redes sociais. É útil ter uma conta no Facebook ou Instagram e, idealmente, os alunos já devem ter concluído o curso 1 (Introdução ao marketing de mídias sociais) deste programa.Observação: Neste momento, o Coursera não oferece suporte em português. No momento, o Coursera oferece suporte nos seguintes idiomas: árabe, inglês e espanhol.

Fundamentals of Social Media Advertising

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Class Central TipsLearn How to Sign up to Coursera courses for free1600+ Coursera Courses That Are Still Completely FreeThis course takes a deep dive into paid advertising on social media. Learn how to start advertising on platforms like Facebook and Instagram by developing effective ads. Learn how to work with design teams by capturing the essence of your ad campaign in a creative brief, and understand how privacy policies may affect your ads. Complete the course with a project where you will produce a creative brief with assets you would deliver to a design team for your ad campaign. You’ll also create your first social media ad. By the end of this course you will be able to:• Determine why and when to invest in paid advertising on social media • Understand the anatomy of a social media ad and how they differ from organic posts• Evaluate on which platforms to run social media ad campaigns and what makes an ad effective• Craft compelling and effective visuals and copy for social media ads• Learn how to collaborate effectively with others through creative briefs• Build foundational understanding for data, data-based advertising and privacy protection• Build an ad directly from your Facebook Business Page and your Instagram Business Account• Use Instagram Stories Ads effectively to connect with customers• Write a creative brief and create a social media adThis course is intended for people who want to learn how to create and manage ads on social media. Learners don't need marketing experience, but they have basic internet navigation skills and are eager to participate and connect in social media.Having a Facebook or Instagram account helps and ideally learners have already completed course 1 (Introduction to Social Media Marketing) and 2 (Social Media Management) in this program.

إدارة وسائل التواصل الاجتماعي

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Class Central TipsLearn How to Sign up to Coursera courses for free1600+ Coursera Courses That Are Still Completely Freeتدربك هذه الدورة التدريبية على المهارات الضرورية المعنية بإنشاء المحتوى وإدارته.وفيها تتعلم كيفية إنشاء منشورات فعالة على وسائل التواصل الاجتماعي، وكذلك كيفية ابتكار علامة تجارية راسخة لمساعدتك في تحقيق حضورك على وسائل التواصل الاجتماعي.كما ستتعلم كيفية إرساء أساسات عملية مستمرة التقدم لإدارة المحتوى الذي تقدمه.يشمل هذا إعداد تقويم للمحتوى، وإدارة منشوراتك والإشراف عليها، وتحليل البيانات للرؤى والتكرار لتحقيق التكامل، وكيفية زيادة فعالية المنشورات.ستتم الدورة بتطبيق واقعي لمهاراتك من خلال إعداد مشروع لإدارة المحتوى.بنهاية هذه الدورة التدريبية، ستتمكن من:• تحقيق الحضور على وسائل التواصل الاجتماعي وإدارته• إعداد صفحة فيسبوك للأعمال وحساب إنستغرام للأعمال• فهم كيفية إنشاء محتوى للعرض على وسائل التواصل الاجتماعي والغرض منه• إنشاء علامة تجارية وتبني أسلوب ملائم والإستراتيجية المستخدمة لتحقيق الحضور على وسائل التواصل الاجتماعي• إدارة تقويم محتوى لتحقيق حضورك على وسائل التواصل الاجتماعي• تقييم أداء المحتوى على وسائل التواصل الاجتماعي وتكرار ذلك على الأداء وتعزيزه• إنشاء تقويم محتوى لتحقيق حضورك على وسائل التواصل الاجتماعي• إدارة محتوى منصات التواصل الاجتماعي باستخدام البيانات الواقعيةهذه الدورة التدريبية مخصصة للأشخاص الراغبين في تعلم كيفية تحقيق حضور تجاري على وسائل التواصل الاجتماعي وإدارته، بما في ذلك إنشاء المحتوى والتفاعل والمشاركة مع العملاء على وسائل التواصل الاجتماعي وتقييم نتائج المنشورات المختلفة.لا يلزم أن يتمتع المتعلمون بخبرة تسويقية، ولكن يجب عليهم التمتع بمهارات أساسية ذات صلة بتصفح الإنترنت والحرص على المشاركة والتواصل في وسائل التواصل الاجتماعي.إن من شأن امتلاك حساب على فيسبوك أو إنستغرام المساعدة، وعلى نحو مثالي، أتم المتدربون بالفعل الدورة التدريبية الأولى (مقدمة في التسويق عبر وسائل التواصل الاجتماعي) في هذا البرنامج.

Data Analysis with R

4.6

Exploratory data analysis is an approach for summarizing and visualizing the important characteristics of a data set. Promoted by John Tukey, exploratory data analysis focuses on exploring data to understand the data’s underlying structure and variables, to develop intuition about the data set, to consider how that data set came into existence, and to decide how it can be investigated with more formal statistical methods.If you're interested in supplemental reading material for the course check out the Exploratory Data Analysis book. (Not Required)This course is also a part of our Data Analyst Nanodegree.

Fase final de Marketing en redes sociales de Facebook

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Class Central TipsLearn How to Sign up to Coursera courses for free1600+ Coursera Courses That Are Still Completely FreeEn este curso final, practicarás la creación de una presentación sobre la campaña de marketing que has desarrollado durante el programa con un proyecto donde adquirirás experiencia práctica en la comunicación de resultados y la formulación de recomendaciones en función de los resultados de una campaña de marketing en redes sociales. Asimismo, te registrarás en el examen de certificación de Asociado de marketing digital de Facebook, lo realizarás y recibirás tu certificado de Asociado de marketing digital de Facebook. Una vez que hayas completado el proyecto con éxito y hayas aprobado el examen de Facebook, recibirás el certificado de Coursera de finalización del programa Certificado de profesional de marketing en redes sociales de Facebook.Al finalizar este curso, serás capaz de:• Presentar y comunicar los resultados de una campaña a un equipo• Completar el examen de certificación de Asociado de marketing digitalEste curso está destinado a personas que completaron los 5 cursos anteriores de Certificado de profesional de marketing en redes sociales de Facebook, y están listas para realizar el examen de certificación de Asociado de marketing digital y completar un proyecto final para recibir el Certificado de profesional de marketing en redes sociales de Facebook. Para realizar el examen, los alumnos deben tener acceso a un equipo Mac o PC con cámara web.

Medir y optimizar campañas de marketing en redes sociales

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Class Central TipsLearn How to Sign up to Coursera courses for free1600+ Coursera Courses That Are Still Completely FreeEste curso te proporcionará las habilidades para optimizar tus acciones de marketing en redes sociales. Aprende a evaluar e interpretar los resultados de tus campañas publicitarias. Aprende a evaluar la efectividad de la publicidad a través de estudios de mejora y optimiza tus campañas con pruebas divididas. Comprende cómo la efectividad de la publicidad se mide en todas las plataformas y dispositivos, aprende a evaluar el ROI de tu actividad de marketing y perfecciona el modo de comunicar tus resultados de marketing en redes sociales a otros en la empresa.Al finalizar este curso, serás capaz de:• Analizar paneles y evaluar el ROI de tus acciones de marketing en redes sociales• Comprender diferentes técnicas usadas para optimizar las campañas de marketing, como modelos combinados de marketing y atribución • Implementar una prueba A/B para optimizar tu campaña • Presentar y comunicar los resultados de tu campaña a un equipo Este curso es para personas que desean aprender cómo analizar los resultados de su campaña de marketing, optimizar sus campañas y comunicar de forma efectiva los hallazgos a sus equipos. Los alumnos no necesitan tener experiencia en marketing, pero sí habilidades básicas de navegación en Internet y el anhelo de participar y conectarse en redes sociales. Una cuenta de Facebook o Instagram también ayuda. Lo ideal es que los alumnos hayan completado los cuatro cursos anteriores de este programa. Luego de este curso, estará el último curso de esta certificación, Curso final de marketing en redes sociales de Facebook, en el que los alumnos realizarán el examen de certificación de Asociado de marketing digital y completarán un proyecto final para recibir su Certificado de profesional en marketing en redes sociales de Facebook.

Meta Social Media Marketing Capstone

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Class Central TipsLearn How to Sign up to Coursera courses for free1600+ Coursera Courses That Are Still Completely FreeIn this capstone course, you will practice creating a presentation on the marketing campaign you’ve been developing throughout the program with a project where you will gain hands-on experience with communicating results and formulating recommendations based on the results of a social marketing campaign. In addition, you will sign up for and take the Meta Digital Marketing Associate Certification Exam and receive your Digital Marketing Associate Certification from Meta. After successfully completing your project and passing the Meta exam, you will receive your Coursera certificate of completion for the Meta Social Media Marketing Professional Certificate Program. By the end of this course, you will be able to:• Present and communicate the results of a campaign to a team• Complete the Digital Marketing Associate Certification ExamThis course is for people who have completed all 5 previous courses of the Meta Social Media Marketing Professional Certificate and are ready to take their Digital Marketing Associate Certification Exam and complete a Capstone project to receive their Meta Social Media Marketing Professional Certificate. In order to take the exam, learners must have access to a Mac or PC with a webcam.Program Capstone Course OverviewThis week you will sign up for the Digital Marketing Associate Certification Exam with Meta and look ahead to prepare for your Capstone project and Digital Marketing Associate Certification Exam.Program Capstone Project In the second week, you will complete a capstone project in which you practice creating a presentation for your campaign findings for a team of marketing professionals at work. This is the culminating project of the projects you have completed throughout the program.Take the Meta Digital Marketing Associate Certification ExamThis week you will take the Digital Marketing Associate Certification Exam and take the steps necessary to access the exam on Meta’s platform. You will also conclude the Meta Social Media Marketing Professional Certificate Program.