Digital Marketing Institute Courses

Digital Channel Planning and E-Commerce Strategy

0

Class Central TipsLearn How to Sign up to Coursera courses for free1600+ Coursera Courses That Are Still Completely FreeDigital Marketing Institute is the global standard in Digital Marketing Certification. Our mission is to give our students the confidence and knowledge they need to advance in their careers through this specialization.Research shows that retail customers switch channels during their purchase-decision journey. Many of us research products online at home, or on-the-go using a mobile device, while checking online reviews and comparing prices. The final decision to purchase may happen online, or in a traditional brick-and-mortar store. Omnichannel marketing is a response to modern buying habits, providing consumers with a consistent brand experience across all touchpoints, whether traditional or digital. If you want to understand how marketers plan campaigns to reach consumers at every possible point of contact and how effective digital strategies can help businesses grow and thrive today, this course will help you do so.You will learn about cross-media planning and the digital channel mix before diving deeper into topics including digital channel planning, and inbound and outbound channel strategy. After completing this course, you will be able to: -• Use best practices to create an omnichannel marketing strategy with a unified message, voice, and brand and a seamless customer experience• Demonstrate an understanding of the key tactics and strategies associated with inbound channels including social media marketing, content marketing, search engine marketing, and email marketing• Demonstrate an understanding of the key tactics and strategies associated with outbound channels including digital display, video, and YouTube advertisingThis course also covers the critical topic of e-commerce and how to develop an effective e-commerce and social customer service strategy that delivers real value for customers. This is the second course in the Digital Marketing Institute’s Digital Strategy specialization.On completion of all courses in your Specialization, you will also be awarded a Digital Marketing Institute Certified Digital Marketing Associate certification, along with three months of free Power Membership, allowing you to boost your career and unlock your next opportunity. 92% of DMI members have said their courses have had a positive impact on their careers, while 88% are now working at senior or manager level.

Facebook, Instagram, and Snapchat Marketing

0

Class Central TipsLearn How to Sign up to Coursera courses for free1600+ Coursera Courses That Are Still Completely FreeDigital Marketing Institute is the global standard in Digital Marketing Certification. Our mission is to give our students the confidence and knowledge they need to advance in their careers through this specialization.Facebook is the oldest of the social networks, and the biggest, with approximately 2.7 billion monthly active users in 2021. Instagram has become a key platform for businesses striving to engage women aged 18 – 24 when shopping online. If teenagers and young adults are an important target audience, should businesses also include Snapchat in their social marketing mix? If you want to better understand the ever-changing social media landscape and the challenges marketers face to make their brand stand out from the crowd, this course will help you do so.You will learn how to get started with marketing on Facebook, Instagram, and Snapchat. After completing this course, you will be able to: -•Set up and optimize a Facebook Page to promote a business•Use Facebook Ads Manager to build effective advertising campaigns•Differentiate between the advantages of including Instagram and Snapchat in advertising campaigns•Use best practices to help build a business’s brand with Facebook, Instagram, and SnapchatThis course also introduces how to measure the performance of Facebook, Instagram, and Snapchat advertising campaigns using analytics. It covers the key metrics to track and how to derive insights using native platform tools. This is the third course in the Digital Marketing Institute’s Social Media Marketing specialization.On completion of all courses in your Specialization, you will also be awarded a Digital Marketing Institute Certified Digital Marketing Associate certification, along with three months of free Power Membership, allowing you to boost your career and unlock your next opportunity. 92% of DMI members have said their courses have had a positive impact on their careers, while 88% are now working at senior or manager level.

Getting Started with Digital Marketing

0

Learn how to plan and design a successful digital marketing strategyThis three-week digital marketing course will teach you all you needed to know about digital marketing through dynamic video presentations and practical learning activities.You’ll cover the main basic concepts, techniques, and skills required in order to develop, plan and implement an effective digital marketing strategy.Identify the core principles and purpose of different digital marketing channelsTo start off with, you’ll identify the core principles and purpose of digital marketing and will decipher the key considerations for ensuring optimum performance across a range of different digital channels.This will include the benefits of inbound channels (such as email and affiliate marketing) as well as outbound channels (such as display and video advertising).You’ll then use the ‘buyer journey’ concept in order to understand how to engage an audience effectively, will distinguish between email strategies and will also decipher the key steps for setting up an effective social media marketing campaign.Discover the role of Google Analytics in driving data-led decisionsYou’ll then differentiate between the key components of search engine optimisation (SEO) and will identify different email strategies for acquiring and retaining customers.You’ll also discover the value and importance of UX to users, the role of Google Analytics in driving data-led decisions and how to recognise key digital display advertising components and tactics.Learn from digital marketing experts from the Digital Marketing InstituteThroughout the duration of the course, you’ll be learning from digital marketing experts at the Digital Marketing Institute; the proven global standard for digital marketing certification with 120,000+ members and over 20,000+ certified professionals.This course is primarily designed for those in traditional marketing careers who are looking to update their skillset, recent marketing graduates, entrepreneurs and small businesses owners, anyone looking to pursue a career in digital marketing andthose hoping to implement an up to date digital strategy for their company.

Social Media and Social Content Strategy

4.5

Class Central TipsLearn How to Sign up to Coursera courses for free1600+ Coursera Courses That Are Still Completely FreeDigital Marketing Institute is the global standard in Digital Marketing Certification. Our mission is to give our students the confidence and knowledge they need to advance in their careers through this specialization.More than 3.6 billion people globally are using social media in 2021 so social is certainly popular. But with advertising spend on social expected to surpass $100 billion in 2021, clearly social media is as much about big business, competition, and profit as it is about connecting people. If you want to understand the forces transforming businesses today and, in particular, the key challenges facing social media marketers as they attempt to cut through the noise, engage their audiences, and demonstrate tangible business value, this course will help you do so.You will learn the core principles of social media marketing before drilling deeper into engaging, nurturing, and building a loyal social community. After completing this course, you will be able to: -•Identify the benefits and advantages to a business of using social media to engage an audience•Differentiate between the social platforms used by businesses and their relative advantages for targeting consumers•Set up a social media account for a business•Build, manage, and sustain an active social media communityThis course also introduces social content strategy and explains how to balance the advantages of organic social content seeding against the immediacy of paid social content promotion. It covers how to implement a content strategy and the basics of measuring its effectiveness. This is the second course in the Digital Marketing Institute’s Social Media Marketing specialization.On completion of all courses in your Specialization, you will also be awarded a Digital Marketing Institute Certified Digital Marketing Associate certification, along with three months of free Power Membership, allowing you to boost your career and unlock your next opportunity. 92% of DMI members have said their courses have had a positive impact on their careers, while 88% are now working at senior or manager level.

Digital Strategy and Business Opportunity

0

Class Central TipsLearn How to Sign up to Coursera courses for free1600+ Coursera Courses That Are Still Completely FreeDigital Marketing Institute is the global standard in Digital Marketing Certification. Our mission is to give our students the confidence and knowledge they need to advance in their careers through this specialization.Digital and mobile technology coupled with the explosive adoption of social media globally has fundamentally disrupted consumer expectations, and how businesses must operate to support their customers. If you want to understand the forces driving and transforming businesses today and how cutting-edge digital strategies can help businesses grow and thrive in this dynamic environment, this course will help you do so.You will learn the core principles of digital marketing before diving deeper into the basics of digital strategy, audience and competitive research, and how to connect with the customer. After completing this course, you will be able to: -• Understand how digital and social media have disrupted the way businesses sell to consumers• Use digital research and social listening to gain insights into your audience, competitors, and industry• Recognize the core components of an effective digital marketing strategy• Recognize how marketers use the Buyer’s Journey model to influence purchase decisions over digital platforms using digital content and tools• Use the principles of content marketing to create effective content that engages an audienceThis course also explains how to choose the right content for your customers – and how to develop a creative strategy to deliver on key business goals. This is the first course in the Digital Marketing Institute’s Digital Strategy specialization.On completion of all courses in your Specialization, you will also be awarded a Digital Marketing Institute Certified Digital Marketing Associate certification, along with three months of free Power Membership, allowing you to boost your career and unlock your next opportunity. 92% of DMI members have said their courses have had a positive impact on their careers, while 88% are now working at senior or manager level.

Digital Marketing Strategy and Planning

0

Class Central TipsLearn How to Sign up to Coursera courses for free1600+ Coursera Courses That Are Still Completely FreeWelcome to the Digital Marketing Institute’s foundational program on Digital Marketing Strategy. The DMI is the global standard in Digital Marketing Certification. If you are seeking to understand the forces that are driving and transforming businesses today and how an effective digital strategy can help a business to grow and thrive in this dynamic environment, this program will help you do so.The first course begins with the core principles of digital marketing before addressing the cornerstones of digital strategy - digital disruption, the explosive growth of mobile and social media, digital tools for effective audience and competitive research, buyer personas, content marketing, and creative strategy.In the second course, you will learn how marketers use digital channel planning, e-commerce, social customer service, and omnichannel strategies to provide consumers with a consistent brand experience across all touchpoints.The third and final course focuses on strategy execution and digital leadership. This course dives deeper into the knowledge, skills, and behaviors required to lead, develop, and nurture high-performing digital teams, enabling them to successfully execute a digital strategy.After completing all courses in this Specialization, you will receive a DMI x Coursera certificate, DMI’s Certified Digital Marketing Associate certification, and three months of free Power Membership to unlock your next opportunity in a community of over 130k members.

Digital Leadership and Digital Strategy Execution

0

Class Central TipsLearn How to Sign up to Coursera courses for free1600+ Coursera Courses That Are Still Completely FreeDigital Marketing Institute is the global standard in Digital Marketing Certification. Our mission is to give our students the confidence and knowledge they need to advance in their careers through this specialization.The ability and willingness to strategically adopt digital initiatives to support business goals has never been more critical to an organization’s survival than it is today. If you want to better understand the knowledge, skills, and behaviors demanded of digital leaders as well as the forces driving and transforming businesses today, this course will help you do so.You will learn to use techniques to develop and hone your strategic thinking skills and develop skills to help you transition smoothly from a senior or management role to a leadership role. After completing this course, you will be able to: -• Demonstrate an understanding of how an iterative approach to Customer Experience (CX) design can improve an organization’s performance• Use best practices for recruiting, training, and developing digital marketing personnel• Demonstrate an understanding of how to combine an optimal channel and budget mix, supported by a paid media and campaign action plan, to execute a digital marketing strategy• Recognize the types of risks associated with digital and why businesses need to protect against themThis course also covers the key concepts, actions, and behaviors that underpin effective digital leadership in business. You will learn about the key international data protection and data privacy laws applicable to digital campaigns and the risks associated with digital, as well as effective strategies to mitigate the risks. This is the final course in the Digital Marketing Institute’s Digital Strategy specialization.On completion of all courses in your Specialization, you will also be awarded a Digital Marketing Institute Certified Digital Marketing Associate certification, along with three months of free Power Membership, allowing you to boost your career and unlock your next opportunity. 92% of members have said their courses have had a positive impact on their careers, while 88% are now working at senior or manager level.

Social Media and Digital Marketing Fundamentals

0

Class Central TipsLearn How to Sign up to Coursera courses for free1600+ Coursera Courses That Are Still Completely FreeDigital Marketing Institute is the global standard in Digital Marketing Certification. Our mission is to give our students the confidence and knowledge they need to advance in their careers through this specialization.Digital and mobile technology coupled with the explosive adoption of social media globally has fundamentally disrupted consumer expectations, and how businesses must operate to support their customers. If you want to understand the forces driving and transforming businesses today and how cutting-edge digital and social strategies can help businesses thrive in a dynamic environment, this course will help you do so.You will learn the core principles and foundations of digital marketing before diving deeper into the disciplines of social media marketing and content marketing. After completing the course you will: -•Understand how digital and social media have disrupted the way businesses sell to consumers•Recognize how marketers use the customer journey model to influence purchase decisions on digital platforms using digital content and tools•Appreciate the benefits of integrating traditional and digital marketing with the advantages of inbound and outbound marketing strategies•Recognize how to use the principles of effective content marketing to create content that engages an audienceThis course also explains how to choose the right content for consumers – and how to ensure it gets seen by them. It outlines the different content formats available on social media and which platform best suits specific needs. This is the first course in the Digital Marketing Institute's Social Media Marketing specialization.On completion of all courses in your Specialization, you will also be awarded a Digital Marketing Institute Certified Digital Marketing Associate certification, along with three months of free Power Membership, allowing you to boost your career and unlock your next opportunity. 92% of DMI members have said their courses have had a positive impact on their careers, while 88% are now working at senior or manager level.

Social Media Marketing in Practice

0

Class Central TipsLearn How to Sign up to Coursera courses for free1600+ Coursera Courses That Are Still Completely FreeWelcome to the Digital Marketing Institute’s foundational program on Social Media Marketing. The DMI is the global standard in Digital Marketing certification.Over 3.6 billion people globally are using social media in 2021. This explosive growth, coupled with the speed of innovation and adoption of mobile technologies, has fundamentally reset consumer expectations, changed how consumers make purchase decisions, and transformed how businesses must operate to support their customers.If you want to understand the forces transforming businesses today and the challenges social media marketers must overcome to cut through to engage their audience, this program will help you do so.The first course begins with the core principles of digital marketing and digital transformation before diving into the basics of social media marketing, content marketing, and digital strategy. The second course drills into social media, business strategy, and the relative strengths of key social platforms for marketers.The third course focuses on marketing using Facebook, Instagram, and Snapchat. The final course covers advertising on Twitter, LinkedIn, and YouTube, and social selling tactics to engage with today’s consumers.After completing all courses in this Specialization, you will receive a DMI x Coursera certificate, DMI’s Certified Digital Marketing Associate certification, and three months of free Power Membership to unlock your next opportunity in a community of over 130k members.

Twitter, LinkedIn, and YouTube Marketing

0

Class Central TipsLearn How to Sign up to Coursera courses for free1600+ Coursera Courses That Are Still Completely FreeDigital Marketing Institute is the global standard in Digital Marketing Certification. Our mission is to give our students the confidence and knowledge they need to advance in their careers through this specialization.YouTube is second only to Facebook in popularity as a social network in 2021, with almost 2.3 billion active users. Twitter has introduced new fact-checking tools in response to recent controversies and remains a key platform for businesses striving to serve and engage audiences in real-time. LinkedIn is critical for B2B marketing, both for organic and paid social content distribution. If you want to better understand the ever-shifting landscape and challenges marketers face to grow and sustain brands on social, this course will help you do so.You will learn the basic principles of advertising on Twitter, LinkedIn, and YouTube. After completing this course, you will be able to: -•Apply best practices for publishing tweets and using hashtags on Twitter•Manage and optimize the performance of Twitter advertising campaigns•Build a company’s presence on LinkedIn•Measure the performance of LinkedIn advertising campaigns•Recognize the key role of social video and YouTube for online marketing•Create engaging advertising campaigns to run on YouTubeThis course also introduces the concepts of social selling and personal branding for B2B sales and marketing. It covers the differences between traditional and social selling and why businesses are adopting social selling tactics to engage with buyers. This is the final course in the Digital Marketing Institute’s Social Media Marketing specialization.On completion of all courses in your Specialization, you will also be awarded a Digital Marketing Institute Certified Digital Marketing Associate certification, along with three months of free Power Membership, allowing you to boost your career and unlock your next opportunity. 92% of DMI members have said their courses have had a positive impact on their careers, while 88% are now working at senior or manager level.