Accenture Courses

Digital Skills: Social Media

3.8

Learn how to effectively use social media for businessWhat is social media, and how can it help your business? With this course, you’ll explore these questions and more. You’ll find out why social media marketing skills are becoming essential for all kinds of organisations, as well as some of the ways you can use them.You’ll explore how you can use social media to create and develop your brand, as well as some of the tools that can help as you do so.Explore the world of social media managementIf you’re wondering what a Social Media Manager does and what responsibilities they have, you’ll find details here. As well as looking at how business social media works, you’ll also discover why it can be so useful.Whether you’re hoping to get a job in the industry or learn social media best practices, this is the course for you.Develop your social media skillsYou’ll learn about the key steps in promoting your brand through social media, including setting campaign objectives, identifying the target audience and the right channels, creating engaging content and managing your presence.If you’re searching for social media courses that can get you up to speed with the essentials, you’ve found the one you need here.Discover some social media top tipsTo help you get started with your business social media, you’ll learn about some of the fundamentals needed to run an effective campaign.As well as looking at examples of different social media channels, you’ll explore some top tips for using them and how to measure success. You’ll also learn about some of the social media management tools that can help you succeed.This course is for those seeking to develop their skills in social media for business. If you’re preparing to enter the workplace or looking to change careers, you’ll have the opportunity to learn about social media management. No prior experience or qualifications required.

Digital Skills: Digital Marketing

4.4

Learn to use digital marketing to grow your career or businessDigital marketing can be a crucial tool to grow a business. On this course you will explore what digital marketing is, why it is important and look at some digital marketing strategies including display advertising, pay per click advertising, search engine optimisation and email marketing. Finally, we will discuss the importance of balancing and integrating different digital marketing strategies and how companies target customers.This course is for anyone with an interest in digital marketing who is seeking to develop their entrepreneurial skills, preparing to enter the workplace or looking to change careers. No prior experience or qualifications required.Interested in growing your digital skills more widely? Discover more Digital Skills courses from Accenture.

Digital Skills: Artificial Intelligence

3

Identify the skills you will need to work with AI in the futureArtificial intelligence (AI) is used in many businesses to improve the way employees work. On this course, you will learn more about the past, present and future of artificial intelligence and explore its potential in the workplace.You will enhance your understanding with interesting facts, trends, and insights about using artificial intelligence. You will also explore the working relationship between humans and AI and the predicted skills needed to work with AI.This technology course is for anyone with an interest in AI who is looking to improve their entrepreneurial skills, enter the workplace, or change careers.Interested in growing your digital skills more widely? Discover more Digital Skills courses from Accenture.

Digital Skills: Web Analytics

5

Explore the world of web analytics and develop skills to grow your careerWhat is web analytics? And why are web analytics important? With this course, you’ll explore some of the fundamentals of this increasingly popular skill and learn how to apply it to your own online business.You’ll begin by looking at the basics of web analysis, including the different types of analytics and what they’re used for, before exploring some key areas in more detail.Examine the importance of business analyticsAs you work your way through the course, you’ll focus on how organisations and individuals can benefit from learning analytics.Running a successful online business often requires a good working knowledge of web analytics, and here you’ll look at some of the essential processes for measuring objects and outcomes. You’ll also learn how web analytics skills can help you to continually improve your product or business.Discover the power of web analytics toolsYou will discover the powerful ways analytics tools can be used, examining concepts including segmentation and benchmarking, and exploring the five steps to creating a measurement plan.You will also learn the processes involved in creating a successful online business, including measuring objectives, outcomes and continually improving.Learn the basics of how to use Google AnalyticsAs you round off the course, you will learn how to apply web analytics in a business setting, looking particularly at Google Analytics for beginners. You’ll learn how to use Google web analytics for a variety of business-related tasks.This course is for anyone with an interest in web analytics who is looking to develop their entrepreneurial skills, preparing to enter the workplace or looking to change careers. If you want to learn the basics of web analysis, as well as how to use Google Analytics, this is the ideal opportunity. No prior experience or qualifications required.Interested in growing your digital skills more widely? Discover more Digital Skills courses from Accenture.

Digital Skills: User Experience

4

Discover the basics of user experienceUser experience, known as UX, makes a huge difference to whether a digital product, or project, succeeds. On this course, you will learn what UX is and why it’s so important. You’ll learn the foundations of UX design and what distinguishes good from bad UX. You will also explore the UX design process; user research, designing your experience, using your goals and ideas to draw wireframes and then building usable prototypes.Finally, we will look at the different techniques you can use to test and develop your designs, so that they’re ready to release to the market.This course is for those seeking to develop their entrepreneurial skills, preparing to enter the workplace or looking to change careers. No previous experience or qualifications required.Interested in growing your digital skills more widely? Discover more Digital Skills courses from Accenture.

Digital Skills: Reimagine Your Career

0

Discover the future of work and the role of digital technologyOn this course, you’ll learn how technology is impacting the way we workand how you can prepare for the changes ahead. You’ll also look at why a growth mindset and skills such as problem-solving and emotional intelligence are so essential.As you work your way through this course, you’ll develop your technical understanding, build your skills in key areas, and prepare for a more digitally focused work environment.Explore the importance of a growth mindset for the world of workA growth mindset, the belief that we can develop our skills through hard work and dedication, is a central part of success in an increasingly digital workplace. Here, you’ll find out why it’s so essential and how you can develop your growth mindset to future-proof your career.You’ll also discover some of the skills that can help you and your career reach their full potential.Develop your understanding of the digital workplaceIn today’s working world, there are a number of key skills and competencies you’ll need to master. With this course, you’ll learn about the dynamic mix of skills that can help you succeed in the modern workplace and into the future.Develop your problem-solving and emotional intelligence skillsAs you develop your technical understanding, you’ll build skills that are important in today’s digital economy, such as communication, problem-solving, emotional intelligence and growth mindset skills.You’ll learn about job applications and the virtual world of work, and create a career action plan to set and maintain your goals. This will help you to enter and progress in today’s workforce with success!This course is for anyone looking to understand how tech has changed many industries and job roles. Those seeking to develop the skills that can help us to better prepare for these changes, and how we can navigate the next steps in our career journey, will also benefit. This course is for those who are preparing to re-enter the workforce, re-skill or looking to change jobs or careers.Interested in growing your digital skills more widely? Discover more Digital Skills courses from Accenture.

Digital Skills: Mobile

0

Understand the importance of mobile in the digital worldIn 2018, over half of global website traffic was generated through mobile phones. On this course, you will explore what mobile is, the growth of mobile technology and benefits associated with it. You will discover why industry experts often refer to “mobile” as “mobility” and will find out about mobile products like tablets and wearable technology. You will explore what mobile design is by understanding key design concepts and development approaches which will help you to build an effective mobile app. We will also look at the ‘Internet of Things’ and explore some potential security issues.This course is for anyone seeking to develop their entrepreneurial skills, preparing to enter the workplace or looking to change careers. No prior experience or qualifications required.Interested in growing your digital skills more widely? Discover more Digital Skills courses from Accenture.

Digital Skills: Digital Skills for Work and Life

5

Learn how to thrive in the changing world of workDigital technology now touches almost every aspect of our personal and professional lives.On this course, you’ll explore the meaning of digital and how it’s changing the way we work and live. You’ll discover digital’s impact on industries and jobs and consider the opportunities and challenges it brings.To thrive in the digital workplace, adapting to these new challenges is key. In the second part of this course, you’ll develop a skill to do just that–the growth mindset.You’ll explore what a growth mindset is, the steps you can take to develop your own, and how a growth mindset can help you reach your full potential in work and life.This course is for anyone looking to understand how they can develop the skills to thrive in the digital world of work, whether you’re preparing to enter the workplace or looking to change jobs or careers.Interested in growing your digital skills more widely? Discover more Digital Skills courses from Accenture.

Digital Skills: Retail

0

Understand how digital technology is changing retailDigital technology is transforming the world of retail. You’ll learn about the impact of this transformation, from data transforming customer experiences and operations, to the increasing impact of connected devices and automation.You will also look ahead, asking what the different concepts and technologies mean for the future of retail and for those that work in this industry.This course is for anyone seeking to develop their entrepreneurial skills,preparing to enter the workplace or looking to change careers. No prior experience or qualifications required.Interested in growing your digital skills more widely? Discover more Digital Skills courses from Accenture.