University of Law Courses

Strategic Marketing: Segmentation, Targeting, Positioning

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Boost your success with strategic marketing strategiesSegmentation, targeting, and positioning are crucial concepts in strategic marketing for every marketer. Find out how these actions can help you reach and connect with more potential customers. Ultimately, with this course, you’ll learn how to secure your business with valuable marketing success and help to fuel business growth.Learn why marketing segmentation is importantTo reach the right customers, you need segmentation in your marketing. This course can tell you the benefits of marketing segmentation, and how to effectively do it in your own marketing campaign.You’ll discover the process and different methods for segmentation to achieve successful strategic marketing as an end goal.Discover the purpose of target marketingChoosing which segment to focus on isn’t easy. Learn how targeting can increase your chances to connect with the most valuable potential customers. This course includes various targeting strategies that could offer you an advantage in your marketing.Master marketing positioning for an advantageThis course won’t just let you in on how to separate your market. You’ll also master how to manage various segments and engage with different groups within your marketing strategy. Ultimately, you’ll learn how strategic positioning contributes to the success of your marketing outreach.Study business marketing with the University of Law Business SchoolThis course is brought to you by the acclaimed University of Law Business School to empower you with evidence-based expertise on the latest marketing trends and give you the confidence to practice segmentation, targeting, and positioning in your own campaigns.This course is useful to students who’d like a solid foundation in the concepts of strategic marketing.If you’re looking to work with a business owner or marketing executive, knowing how to execute the three pillars of marketing is crucial knowledge.

The Laws of Digital Data, Content and Artificial Intelligence (AI)

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Explore the present and future legal challenges posed by data and AIIn 2020, digital data drives our economy and artificial intelligence (AI) is becoming an increasing part of our everyday lives.On this three-week course, you’ll be introduced to the legal concepts that underpin the internet economy and the potential liability of various online platforms.The course will teach you how to structure your legal analysis of issues relating to personal data and digital intellectual property as a legal professional.You’ll also discover the challenges that new technologies present to the legal profession and what future laws we may need.This course is designed for postgraduate students with an interest in both law and technology.It will be of interest to both qualified lawyers and those recently completing their qualifications who want an understanding of the key legal concepts underpinning the technologies of the fourth industrial revolution.It will also be useful for developers, technologists, engineers and other professionals with digital expertise who want to understand the laws relevant to their areas.

Introduction to Studying Law

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Develop the skills you need to prepare for studying law at universityThis three-week foundation law course will provide you with a taster of the legal concepts, academic English and research project modules found on the International Foundation Programme in law. Ultimately it will prepare you with the skills you need to begin a degree in the field of law.You’ll learn how to read critically, make notes and develop an academic argument based on a contemporary current affairs issue. You’ll also explore how the law impacts on your everyday life and consider the difference between legal, moral and social duties.Get an introduction to law and prepare yourself for studying lawFirstly, you’ll understand how the law impacts on elements of your everyday life, and will gain a critical awareness of the relationship between legality and morality.You’ll then learn how to critically read a text and make meaningful notes, and will learn how to develop an argument within an academic context, preparing you for studying at university or law school.Choose a research methodology using sampling and questionnaire techniquesThe third and final week of the course will introduce you to various research design approaches.You’ll learn how to select an appropriate research methodology for a specific research problem using a range of sampling, quantitative and questionnaire techniques - a valuable and useful skill for your undergraduate law studies.Learn from legal experts at the University of LawThe University of Law is one of the UK’s longest-established specialist providers of legal education. With a rich heritage and a reputation for innovation and contemporary teaching practices, they continuously focus on developing the best legal minds.This course is designed specifically to enable international students to improve their academic English, to learn about law and to develop all the necessary skills needed for successful undergraduate study.

How to Become a Lawyer

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Explore if a career in law is the right fit for youLegal careers can be both financially and emotionally rewarding, allowing you to build a long-lasting career around helping people in need. However, the legal sector has also been accused of a lack of diversity and representation.On this course, you’ll learn about the nature of the legal sector itself, and the different routes into law. You’ll identify the skills needed to succeed as a lawyer, and how you can upskill yourself accordingly.You’ll come away understanding the structures available to support your journey to becoming a lawyer – regardless of your educational background.This course is designed for anyone considering a career in law or who would like to find out more about studying law and working in the legal sector. No prior expertise in law or the law sector is required.

Introduction to Innovation and Technology in Legal Services

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Learn how tech is changing legal servicesFrom AI voice assistants to self-driving cars, technological innovation is changing the way society operates. This revolution is not leaving the legal profession untouched, with tech transforming the way lawyers can deliver their services.On this course, you’ll discover the tools and ideas that are driving these big changes.You’ll study the principles of innovation and how tech disruption is affecting legal services, analysing AI and automation – what they mean and how they are changing the way lawyers do their jobs.Understanding these topics is crucial for aspiring 21st-century lawyers.This course is primarily aimed at undergraduates and A-Level students who are interested in or are already studying law or law with programs.It would also appeal to lawyers who want a basic introduction to the technological changes occurring in the industry.Tech companies who are looking to expand into the legal sector and require an understanding of the basics of legal innovation and technology would also benefit.The course does not assume prior knowledge of any of the learning outcomes.

Influencing and Communication Skills for Managers

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Examine the role of communication in management and how to influence a teamAs a manager, it’s vital to understand both the importance of communication at work, as well as the drawbacks of miscommunication.This influencing and communication training course will equip managers with the communication strategies and influencing skills they need to influence successfully communicate at work.Improve your communication skills for managing a team and influencing at workCommunication takes place between everyone, every day, in every organisation, in every industry.However, for managers, poor communication can disrupt work relationships and have more severe consequences.On this course, you’ll explore the basic concepts of interpersonal communication in the workplace.Led by communication experts at the University of Law, you’ll develop your understanding of the communication process, and get to grips with the role of communication in your work as a manager.Discover different types of communication and the benefits of different communication networksThe course will help you to identify different, useful types of communication–from verbal and non-verbal to visual.You’ll also consider the different types of communication networks that exist at different levels in an organisation, and identify the benefits of using different communication networks for different types of communication.Learn communication strategies for influencing people at workIn order to be an effective manager, it’s vital that you can effectively communicate your influence to your team.You’ll explore the potential barriers to effective communication, and identify ways to overcome them.You’ll also learn how to improve your influencing skills as you learn about communicating with influence in today’s workplace and the value of being able to influence people at work.This communication course is designed for line, middle and top level managers in organisations who’d like to enhance their professional skillset and become a better manager.It will also be useful for young professionals looking to start their careers with good habits, as well as professionals and students who are interested in management roles.This topic is widely applicable and can be beneficial to all types of organisations, but the course content will also be of academic interest.

Ethical Management and Decision Making

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Learn how to manage within an ethical mannerIn today’s working world, the terms ‘corporate responsibility’ and ‘sustainability’ are more important than ever. Corporations and organisations areincreasingly about doing what is best for the community, the society and the environment.This three-week course from the University of Law Business School will teach you how to manage people within an effective manner, and also explore how not to manage people within a business.Use an ethical decision-making model to explain certain behavioursManaging in an ethical manner is extremely important, and there have been many cases worldwide of CEOs who lost their jobs because they failed to manage with integrity.You’ll use an ethical decision-making model to consider ethical principles, obligations and values within the overall management process, and will understand the factors that lead to ethical and unethical behaviour within organisations studying a wide range of case studies.Evaluate an organisation’s methods for managing corporate responsibilityYou’ll then critically reflect upon the issues of managing ethically, and will discuss how society’s expectations are influencing managers and organisations.Finally, you’ll be able to give your own examples of how ethics can be applied in practice.Learn from ethical management experts at the University of Law Business SchoolThe University of Law is one of the UK’s longest established specialist providers of legal education.You’ll be guided throughout by leaders within the ethical management field, and will gain an insight to real-life case studies of businesses across the globe.This course is primarily geared towards line, middle and top level managers already established within organisations, young professionals who are looking to start their careers, employees who are looking to develop further within their career and students who are interested in management.

How to Become a Police Officer in England and Wales

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Develop your understanding of policing in the UKCurrently, policing is unrepresentative of the society it represents. To correct that, it’s vital that underrepresented and disadvantaged groups can learn about policing and consider their options for entering a career in policing.On this three-week course, educators from The University of Law will guide you through the principles and style of UK policing, particularly the role of diversity and inclusion, and the different policing models.Discover the different routes to becoming a police officerThis course will take you through the numerous practical ways you can become a police officer. Without experience, the new Policing Education Qualification Framework (PEQF) routes into policing can be complicated so this course will give you a clearer roadmap.You’ll also look at the various types of incidents that police deal with to help you evaluate whether a career in policing is right for you and, if so, which of the PEQF routes into policing is best for you.Explore policing by consent and the Peelian principles of policingYou’ll investigate the qualities a police officer needs to have, as well as the Code of Ethics, and the evidence-based policing model to get a well-rounded view of what you need for a policing career.Then, you’ll delve into the rank structure and the different specialist units within policing. This can help you develop your aspirations and discover the areas of policing you’d like to work towards joining.Learn from the experts at The University of LawULaw wants policing to be accessible for people from all backgrounds and demographics to help make it more representative while bringing it into the 21st century.Licensed by the College of Policing, this course is recognised as part of one of the new PEQF entry routes for the role of police constable.This course is designed for anyone considering a career in policing or anyone interested in policing, investigation, or related areas.