Institut Français de la Mode Courses

Understanding Fashion: From Business to Culture

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Step into the fashion world and study fashion and culture with Chanel and YSLCurious about how the fashion industry has transformed and shaped Western culture over the last 150 years?This 4-week course delves into the fashion world and investigates fashion as both a cultural phenomenon and a creative industry.You’ll explore the interaction between fashion, society and business with top fashion designers and professors from Institut Français de la Mode.Explore the emergence of fashion trendsWhere does fashion actually come from? You’ll start the course by answering this question and learning about modern fashion and its contemporary relevance.You’ll explore the rise of the fashion industry during the industrial revolution and evaluate how brands inject modernity into their designs. The course features case studies from top fashion designers such as Chanel and Gucci.Investigate the role of fashion designers and brandsYou’ll be thinking about the relationship between fashion and politics, and asking whether fashion designers and brands have the power to be social actors.You’ll also explore fashion code and the language of fashion, considering whether fashion brands are creative languages.Understand consumption in the fashion industryIn your final week, you’ll investigate fashion consumption and develop your understanding of how it works as a social marker and identity construct.You’ll evaluate what it takes to create and develop a fashion collection, and you’ll look at the intersections between trends, seasonality and innovation.Whether you’re a marketing student intrigued by consumer culture or you’re an experienced fashion professional looking to enhance your knowledge, this course is designed for anyone looking to deepen and specialise their knowledge of the fashion industry.This course will also be relevant to fashion entrepreneurs who need a holistic view of the industry’s key success factors.This course is supported by DEFI.

Fashion Sustainability: Shaping Fashion’s Future

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On this 10-week course, you’ll learn about the history and values of sustainable development – and why it matters in the fashion industry.Sustainability has become a central concern in modern business – and society at large. The UN’s Sustainable Development Goals call for business and government to create a more sustainable future by 2030.With increased awareness of the damage caused by ‘fast fashion’ – and of the climate crisis in general – fashion and luxury goods brands need to fully embrace sustainability.Implement a successful corporate social responsibility (CSR) strategy in a fashion brandAlongside fashion thought-leaders at the Institut Français de la Mode and Kering, you’ll identify how to build a practical CSR and sustainability strategy, and how to communicate it to your company’s audience.You’ll explore the contemporary environmental situation, learning about the climate crisis to better inform your own approach to sustainable fashion.You’ll look at key areas such as animal welfare and biodiversity, examining how they intersect with broader social issues such as human rights and inclusiveness, coming away able to practically identify how fashion can be more socially responsibleUnderstand the importance of eco-design and sustainable materials in fashionThe course will encourage you to think about the value chain, leaving you able to recognise how sustainability can be applied to every step of the fashion product lifecycle.You’ll study the principles of eco-design, which materials most lend themselves to sustainability, and what responsible and sustainable retailing looks like.Deliver sustainable innovation for your brandThe fashion industry thrives on innovation and creativity, and there’s no reason this has to be sacrificed with sustainability.Learn more about the future of sustainable fashion, exploring the social innovation of tomorrow, and discover how cutting-edge technologies can drive sustainable change in your business.Study fashion with the Head of Sustainability IFM-Kering Chair at world-renowned Institut Français de la ModeBased in the heart of Paris, the fashion capital of the world, Institut Français de la Mode has been a leading school of fashion management and design for over 30 years.The course is led by Andrée-Anne Lemieux, Sustainability Professor and change leader at the heart of the industry’s transformation.Andrée-Anne Lemieux has over fifteen years of experience in the fashion industry, and specialises in sustainability transformation for new businesses, high street designers, and global corporations.As the Sustainability IFM-Kering chair, she also manages scientific research in the field of sustainability in the fashion and luxury industry. You’ll also gain insights on sustainability fromfashion industry stakeholders at NGOs, and startups, as well as hear from manufacturers and designers on their experiences of sustainability implementation.You will be ready to become a change leader of the current industry’s transformation.When are the assessment deadlines?The next assessment deadlines are as follows:26th September 20225th January 20233rd April 2023You will be able to submit your assessments directly to IFM up to two weeks prior to the deadline.Will I receive feedback on my assessments?Educators will be on hand around the assessment deadline dates to answer any questions you may have in the comments. You will then receive feedback on your assessments one month after the submission deadline.

Fashion Management: Products and Collections

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Explore history’s most iconic fashion productsOn this course, you’ll examine what a fashion product is, and how it can be branded and experienced as part of a collection or at a fashion show.You’ll be taken through the history of fashion’s most iconic products, to help you learn about different product categories, and explore the importance of product collections.Examine the birth of a fashion collectionExploring how collections are created, you’ll investigate the relationship between a collection and brand identity.You’ll also have the chance to study how to implement a collection, and create a collection plan of your own that you can put into practice.Explore the future of fashion showsYou’ll study the story of fashion shows, looking at both their potent history and their potential future.Seeing how to place a fashion show in contemporary context, you’ll learn how to interpret and critique a show using your growing understanding of brand management.Learn from top fashion school Institut Français de la ModeYou’ll study fashion with experts from Paris’s Institut Français de la Mode, using real-world case studies from top brands.You’ll emerge having developed your professional fashion management skillset, able to identify what makes a great fashion product, and an acclaimed fashion collection and show.Whether you’re a business student looking to specialise your skills for work in fashion or you’re a career changer trying to break into the fashion industry, this course will give you a thorough grounding in the fashion business from multiple professional perspectives.Alongside students and professionals, this course will be beneficial if you’re already working in fashion as a product manager, product developer, designer, collection manager, business developer, or in fashion PR and communications to bring your skills up-to-date and in line with the fashion market today.There are no specific entry requirements for this course except for a passion for fashion business and a desire to grow and specialise your business skills as a fashion professional.You will need a strong grasp of the English language as the course is delivered in English.

Fashion Business

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This 11-week microcredential offers new and experienced fashion professionals the opportunity to build up-to-date, practical knowledge of the business of fashion and the contemporary fashion market.Build the key skills required to succeed in fashion managementGlobally, the worldwide fashion market in 2020 is valued at 300 billion dollars.Using case studies from major fashion brands like Gucci and Celine, you’ll develop your professional understanding of the key business components of the global fashion industry, from building a collection and fashion brand to fashion entrepreneurship.Discover fashion brand business models and analyse consumer behaviour in fashionTo fully understand the inner workings of the modern fashion business, you’ll examine the fashion market from three key perspectives: fashion from a historical and anthropological standpoint, established and emerging fashion business models, and the fashion business from a consumer behaviour perspective.This holistic approach will enhance your understanding of the current fashion market from both a business and consumer perspective.Build professional skills in fashion marketing and brandingWhen it comes to building a fashion brand, fashion professionals require business acumen in marketing, manufacturing, communication and digital.This microcredential will teach you how to build a brand identity that translates seamlessly to your consumer experience.You’ll also master how to market a fashion brand and communicate it using digital and social media marketing.Tackle fashion product development and sustainability in fashionAlongside fashion branding you’ll get to grips with fashion product development as you learn the ins and outs of planning, developing, and presenting a collection or fashion product.The final weeks of the microcredential will be dedicated to fashion’s future: fashion entrepreneurship and sustainable fashion.You’ll consider the logistics of creating a sustainable fashion business and examine how to be entrepreneurial in fashion now and in the future.Learn with fashion training experts at Institut Français de la Mode (IFM)With a deep understanding of the fashion industry and business, IFM has offered graduate programmes in fashion management and fashion design for over thirty years.You’ll learn with lead course educator, Prof Franck Delpal, who heads IFM’s MS Management de la Mode et du Luxe degree programme.Franck Delpal holds a PhD in Economics from Université Paris-Dauphine. His doctoral thesis is about vertical integration in the luxury sector. He teaches at IFM in postgraduate and executive education programs about topics related to luxury business economics and fashion business models. He also conducts custom designed and multiclient studies offered by IFM. He co-authors the book Economie du Luxe (Dunod, 2014) with Dominique Jacomet.The wider school faculty – featured throughout the course – is made up of specialists in economics, design history, marketing and more, offering you a holistic take on fashion business today.When are the assessment deadlines?The next assessment deadlines are as follows:26th September 20225th January 20233rd April 2023You will be able to submit your assessments directly to IFM up to two weeks prior to the deadline.Will I receive feedback on my assessments?Educators will be on hand around the assessment deadline dates to answer any questions you may have in the comments. You will then receive feedback on your assessments one month after the submission deadline.

Fashion Management: Innovation, Entrepreneurship & Sustainability

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Explore the importance of sustainability in fashionOn this final course in this Fashion Management ExpertTrack, you’ll have the opportunity to consider the future of fashion, examining what it means to be entrepreneurial in fashion, and how to create a sustainable fashion business.By the end of the course you’ll be able to understand issues around sustainability in fashion, describe traceability in the industry, and know the world of fashion tech and startups.Describe how sustainability affects the business of fashionYou’ll consider the logistics of what it means to create a sustainable fashion business – and understand why it matters to begin with.Studying real-world examples, you’ll be able to show why sustainability matters for fashion businesses’ bottom lines.Learn how to apply entrepreneurial skills to fashionEntrepreneurship is crucial to business success in fashion. On this course, you’ll identify what entrepreneurship looks like in the world of fashion.You’ll get into the specificities of what fashion entrepreneurship means, as well as study emerging brands and other examples of entrepreneurial spirit in the industry.Explore what fashion’s future looks likeYou’ll also explore how entrepreneurship, fashion tech and sustainability intersect, understanding how each needs to feed into the other in the vision of a forward-thinking fashion brand.Ultimately, you’ll understand how fashion needs to change to meet the challenges of the 21st century, and complete the course with a rounded understanding of what it takes to manage a fashion brand successfully in the contemporary landscape.Whether you’re a business student looking to specialise your skills for work in fashion or you’re a career changer trying to break into the fashion industry, this course will give you a thorough grounding in the fashion business from multiple professional perspectives.Alongside students and professionals, this course will be beneficial if you’re already working in fashion as a product manager, product developer, designer, collection manager, business developer, or in fashion PR and communications to bring your skills up-to-date and in line with the fashion market today.There are no specific entry requirements for this course except for a passion for fashion business and a desire to grow and specialise your business skills as a fashion professional.You will need a strong grasp of the English language as the course is delivered in English.

Fashion Management: Brands, Communication & Distribution

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Explore the world of fashion communication and brandingGet a world-class introduction on how to create a fashion brand, and then communicate that identity to an audience over social media.Examine what it means to create a unique brand, and what modern consumers are looking for in terms of digital communication and fashion experience.Discover how to create a fashion brand identityYou’ll explore what the building of a fashion brand entails, how fashion can play a positive societal role, and what they can represent beyond just clothes.Understand what creating a brand identity means in the real world, and study the role of artistic directors in shaping what a fashion brand can look like.Study the relationship between the fashion industry and social mediaSocial media and digital marketing has transformed the way fashion brands are able to reach an audience. On this course, you’ll identify just how the digital economy has transformed fashion, and how a fashion brand can tap into digital trends and social media channels.You’ll get a firm grounding in the essentials of digital communication itself, what it means in the fashion industry, and how fashion has become part of the entertainment industry in the “age of awareness”.Get fashion management training from expertsNo one knows the nuances of the fashion industry better than the educators at Institut Français de la Mode, one of Paris’s top fashion schools.You’ll leave this course with confidence in your understanding of fashion branding and communication, ready to progress to the next stage of this Fashion Management ExpertTrack.Whether you’re a business student looking to specialise your skills for work in fashion or you’re a career changer trying to break into the fashion industry, this course will give you a thorough grounding in the fashion business from multiple professional perspectives.Alongside students and professionals, this course will be beneficial if you’re already working in fashion as a product manager, product developer, designer, collection manager, business developer, or in fashion PR and communications to bring your skills up-to-date and in line with the fashion market today.There are no specific entry requirements for this ExpertTrack except for a passion for fashion business and a desire to grow and specialise your business skills as a fashion professional.You will need a strong grasp of the English language as the course is delivered in English.

Fashion Management: Defining Markets, Business Models & Trends

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Discover the importance of fashion historyOn the first course of this Fashion Management ExpertTrack, you’ll explore the long and lustrous history of fashion.From fashion as an expression of modernity, to the emergence of the contemporary industry from its counter-cultural origins, you’ll study the story behind the style.Examine different fashion industry business modelsYou’ll delve into the different business models to be found in the sector, including luxury brands, digital-only companies, and mass-market fashion.Get a comprehensive introduction to the business of fashion, and the options available to someone wanting to start working in fashion business strategy and branding.Explore fashion trends and sustainabilityNext you’ll sample fashion’s many different trends and tribes, allowing you to better understand what your customer might look like and what their passions are.You’ll explore how different generations consume fashion differently, and what a truly sustainable fashion business model looks like practise.Learn with international experts at Institut Français de la ModeStudying fashion alongside industry thought-leaders at the world-class Paris school Institut Français de la Mode, you’ll see what makes fashion tick from the eyes of experts.You’ll come away with a professional grounding in the essentials of fashion management, ready to tackle the second course in the ExpertTrack.Whether you’re a business student looking to specialise your skills for work in fashion or you’re a career changer trying to break into the fashion industry, this course will give you a thorough grounding in the fashion business from multiple professional perspectives.Alongside students and professionals, this course will be beneficial if you’re already working in fashion as a product manager, product developer, designer, collection manager, business developer, or in fashion PR and communications to bring your skills up-to-date and in line with the fashion market today.There are no specific entry requirements for this course except for a passion for fashion business and a desire to grow and specialise your business skills as a fashion professional.You will need a strong grasp of the English language as the course is delivered in English.

Fashion Management: Create Your Own Sustainable Brand

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Develop your professional fashion marketing and branding skills Develop your fashion management and entrepreneurial skills across marketing, product development, branding, and sustainability.