EntrepreneurNOW! Network Courses

Complete Guide to Financial Planning for Your Business

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Build a robust financial plan and forecast the growth potential of your businessHaving a credible financial plan lets you determine how viable a business idea is and is ultimately key to long-term business success.On this four-week business course from The EntrepreneurNOW! Network, you’ll gain an in-depth insight into how to create a complete financial model that will cover your entire financial plan.Develop a revenue model to forecast for any type of businessThe revenue forecast anchors your entire business model, helping you manage everything from cash flow and staffing to expansion and seasonal fluctuations.You’ll look at several different revenue models and, using examples of best practices, you’ll learn to build a model suited to your business.By the end of this course, you’ll have created a model that lets you enter the numbers and watch the plan emerge organically, allowing you to plan for your business and prepare for success.Discover how to build and track your staffing plan and expensesAs you create your three-year financial forecast, you’ll start looking at your business costs. This course will guide you through building your staffing model, allowing you to plan out positions and salaries, as well as any contractors required.You’ll then move on to work through the non-staffing expenses that your business will incur with everything flowing into your financial statements and making sure you’re staying tax compliant.Explore your financial statements for income and cash flowOnce you’ve built your financial model, you’ll be able to automatically generate income and cash flow statements, helping you to view and assess the entire business.The final week of this course will guide you through these financial statements, helping you to better understand them so you can use your model to see the results of different financial forecasts.This course is designed for entrepreneurs who already own a business or are looking to start one.You will also find it useful if you’re a business owner or executive wanting to brush up on concepts such as financial strategy, revenue forecasting, and financial modelling. Students considering future career prospects in business or finance will also benefit from this course.Excel or Google Sheets would be helpful to use for this course but is not essential. The course contains a significant amount of video content.

Crushing your Competition: Competitive Strategies to Make your Business Stand Out

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Learn how to improve the positioning of your business via competitive strategiesThis informative three week course will teach you all that you need to know in order to make sure your business stands out in the modern world.You’ll find out how to iterate, how to improve your advantage against competitors via competitor research, and how to get ahead with your competitive strategy.Learn how to do effective competitor research and analysisA major focus of this course will be finding out where your competitors are weak, therefore accentuating where your business can be strong.You’ll do this by effectively researching your competition and defining your own competitive landscape.Create a competitive advantage for your business and learn about positioning your businessYou’ll create your own competitive advantage with regards to your own business, and will then be able to create a competitive matrix that will push you into the number one position against all your competitors via competitor analysis.You’ll do this by learning powerful techniques to gain insight from your competitors, and also by discovering what investors demand you know in order to raise capital for your business.Learn from Ken Burke, an entrepreneurial expert in the high-tech industryYou’ll be under the guidance of Ken Burke throughout; a serial entrepreneur who founded EntrepreneurNOW! Network in order to bring together entrepreneurs from around the world to learn and grow from each other.He has over 25 years’ worth of experience, and recently sold his eCommerce software company - which generated 2 billion in online sales per year - for $100 million.This course is designed for entrepreneurs who already own a business or are looking to start one.You will also find it useful if you’re a business owner or executive wanting to position your business effectively with competitive analysis. Students considering future career prospects in business or marketing will also benefit from this course.Excel or Google Sheets would be helpful to use for this course but is not essential. The course contains a significant amount of video content.

How to Create a Profitable Pricing Strategy

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Decipher how to develop a successful positioning and pricing strategyThis four-week course will teach you the ins and outs of developing a pricing strategy, what your target market is and how you can reach it via a specific messaging strategy or series of strategies.Ultimately, this will help you to better understand and communicate your business’ unique value proposition.Develop a complete go-to-market strategy for your business or business ideaYou’ll start by asking yourself which is the most important aspect of your business; it’s uniqueness or the value that it provides. You’ll also identify what kinds of benefits will resonate best with customers.You’ll then also ask questions such as:What cues can I take from my product or service to inform my business positioning?What role does competition play with my positioning?Which elements of my business can I emphasise in order to improve my positioning?Initiate a powerful positioning strategyFrom here, you’ll then decipher how to initiate a powerful positioning strategy, identifying which areas of your go-to-market strategy are impacted by your target market definition.You’ll then also clarify which attributes are the most valuable when defining the demographics of your target market, and will establish which psycho-graphic profile information to focus on to initiate a strong messaging strategy.Learn from a marketing expert from the EntrepreneurNOW! NetworkThroughout the course, you’ll be taught by Ken Burke, a successful serial entrepreneur and the founder and CEO of the EntrepreneurNOW! Network.He has used all the business strategies he teaches in this course throughout his own businesses.This course is designed for budding entrepreneurs wanting to start their own business.You will also find it useful if you’re a business owner, executive, or product manager looking to brush up on strategy and business concepts. Students considering future career prospects in business, finance, or marketing will also benefit from this course.Excel or Google Sheets would be helpful to use for this course but is not essential. The course contains a significant amount of video content.

Create a Robust Go to Market Strategy

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Develop a complete go to market strategy template for your new businessGot a great business idea? Time to build a bullet-proof go to market strategy.This course will equip you with the skills and knowledge to identify your business positioning, define your target market, and develop a marketing strategy that sets your business up for success.Develop a powerful positioning strategy and unique value propositionLed by Ken Burke, founder of the EntrepreneurNOW Network, you’ll discover how to use the unique selling points (USPs) of your product or service to define its business positioning.You’ll learn how to inform your customers of these USPs through the creation of a defined and unique value proposition and identify effective selling and marketing techniques for doing so.Learn how to define your target marketDefining your audience is a key part of developing a solid go to market strategy.You’ll consider how to identify who your audience is and explore ways to identify your competition. You’ll also explore how to build and use customer personas to inform a value proposition that resonates with your audience.Find innovative ways to engage your customers and develop a messaging strategyUnderstanding your customers is key to reaching and engaging with them. You’ll learn how to identify the business benefits that matter most to your target customer.You’ll discover how to make psycho-graphic and demographic customer profiles and how to implement different messaging strategies to engage with your target audienceImplement your marketing strategy and set your business up for successOnce you’ve learnt how to develop a go to market plan, lay out your unique value proposition, identify your target audience and messaging strategy, and position your business in the market, you’ll find out how to apply your new knowledge in the real world.This course is designed for entrepreneurs who already own a business or are looking to start one.You will also find it useful if you’re a business owner or executive looking to develop positioning, messaging, and targeting strategies. Students considering future career prospects in business, product management, or marketing will also benefit from this course.Excel or Google Sheets would be helpful to use for this course but is not essential. The course contains a significant amount of video content.