Social Media College Courses

LinkedIn Marketing: LinkedIn Essentials and Content Creation

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Understand how LinkedIn works and how to design effective and engaging content.This is part 1 of a 4 part series which will teach you how to succeed with LinkedIn. LinkedIn is more than a social media platform. It can give you the chance to build useful network connections and present many job opportunities. Your LinkedIn profile is your first impression. Done right, and it can be the key to help you build trust and credibility, and stand out from the millions of users online.In Part 1, you’ll learn the best practices for optimising your personal or business profile to ensure it gets noticed for the right reasons.You’ll identify the key features of LinkedIn and learn from experts who have conducted extensive research to find out exactly what it takes to be successful.Explore discoverability strategiesWith over 630 million users on LinkedIn, one of your top challenges is standing out.On the course, you’ll learn effective strategies for discoverability as well as ways to build and convey authority on your page.Grow and engage your network alongside industry expertsLearning from the experts at Social Media College, Australia, you’ll identify ways to grow and engage your network as well as assessing the benefits of LinkedIn premium services.You’ll understand how to leverage group memberships and how to match LinkedIn content types to different buyer stages to ensure you’re pushing out effective content.Professionals wanting to learn how to use LinkedIn effectively for their personal brand and organisation marketing. This course is not specifically for marketers, it is a useful starting point for anyone looking to harness the opportunities available through LinkedIn.You’ll need to have a LinkedIn account for this course.

Facebook Marketing: Organic Reach and Paid Advertising

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Create effective free and paid Facebook marketing that engages your audienceFacebook, with over 2.1 billion users worldwide, provides enormous marketing opportunities for businesses. It can help build relationships, attract new customers, and generate sales. However, billions of users mean an influx of content, and it can be difficult to stand out from the crowd.This is part 1 of a 4 part series. Part 1 will provide you with strategies from specialists in the field to get your content seen by the right people.You’ll explore the differences between organic (free) and paid advertising, and the best practices for using them in your marketing strategies.Explore the features of FacebookYou’ll first examine the different features available on Facebook to identify where, and how, your content can be displayed.From here, you’ll learn about the placements of Facebook ads as well as the three key advertising platforms so that you gain a comprehensive understanding of the Facebook ads network.Learn how to crack the Facebook algorithmExploring the benefits of advertising on this popular platform, you’ll learn how the Facebook algorithm works.This understanding will help you master the algorithm to ensure that your content is prioritised.Become a pro at advertising on FacebookYou’ll learn the five buyer stages to understand your customers’ journey. This will help you tailor your content to help them reach the purchasing stage.With this knowledge, you’ll complete a paid strategy template based on easy-to-follow steps to creating effective Facebook ads.This course is for people who want to understand how to do organic and paid advertising on Facebook.Business owners who want to ramp up Facebook engagement to build brand loyalty and turn followers into customersMarketing professionals who want to up their gameSocial media newbies who just want to know what they need to do to get startedYou’ll need to have the Facebook app on your phone, but who doesn’t?

Social Media Marketing Strategy: Objective Setting and Strategic Planning Essentials

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Build a comprehensive social media marketing strategy.With this rise of mobile phones and connectivity, digital marketing through social media is now the single most important component of the marketing mix for many organisations.This is part 1 of a 4 part series. In Part 1, you’ll learn the step-by-step strategy setting tools and how you can get your message out and onto the screen.You’ll learn easy-to-use techniques to help you develop digital marketing plans that will make your product or service stand out from competitors.From organic to paidThroughout this course, you’ll learn how to harness the free elements of social media, craft perfect profiles and use the algorithms to your advantage. Getting organic traffic and interactions can be even more effective than paid marketing, you need a good strategy to get it right.You will try new paid marketing approaches, exploring strategies to hone your audience and get the most out of your spend.A practical approachLearn how to build a comprehensive social media marketing strategy, conduct an audit and set objectives. Throughout this course you will gain access to tools and templates that will empower you to put together a well thought out and evidence based social media strategy.People wanting to create a comprehensive social media marketing strategy, conduct an audit and set objectives