Coursera
Free Online Course (Audit)
English
Certificate Available
5 weeks long, 3-5 hours a week
selfpaced
Overview
Class Central Tips
A development of music industry and its systems was not an instantaneous, single event that can be attributed to one point in time, one idea, one person, or one institution. Its evolution, from a solely cultural phenomenon to a multifaceted commercial product, involved various social, technological, and legislative processes that defined its place in the society. Ultimately, in order to truly understand the new world of the music industry and its future direction, one must consider its progress and development stemming from those diverse processes.
This course explores and addresses those often neglected, but vital, issues and perspectives as it is maps out, clarifies, and analyses today’s music industry structures, principles, and spectrum – the issues of not just the existing surface state, shape, and mechanics, but of deep root causes and origins. For, it is these original particles of the music industry’s DNA, combined with all its adaptive mutations over time, that lead to true understanding of its present and allow a meaningful glimpse at its future.
This course explores and addresses those often neglected, but vital, issues and perspectives as it is maps out, clarifies, and analyses today’s music industry structures, principles, and spectrum – the issues of not just the existing surface state, shape, and mechanics, but of deep root causes and origins. For, it is these original particles of the music industry’s DNA, combined with all its adaptive mutations over time, that lead to true understanding of its present and allow a meaningful glimpse at its future.
Syllabus
The courseis divided into five academic units, each consisting of three learning segments– the roots, the regulations, and today’s industry methods and practices -scheduled as follows:
Part One
- Introduction - "AnElephant, A Miracle, And The Messengers Of Doom"
- Roots: Music Publishing & Copyright - “AndMusic Learned To Play Business”
- Regulations, Part 1:Music Copyright Fundamentals; © and ℗ - “TheBirds And The Bees Of The Cs And The Ps”
- Regulations, Part 2: Musical Works Licensing - “PennyFor Your Thoughts (If I Can Sing Them)”
- Methodsand Practices: Music Publishing - “Can’t Eat A Song, Now Can You?”
Part Two
- Roots: Live Music Industry - “Of Bread And Games”
- Regulations: Live Music Licensing, Insurance, and Permits - “DottingThe Is And Crossing the Ts”
- Methods and Practices: Concert Promotion - “If YouBuild It They Will Come…Or Not"
Part Three
- Roots: Recording Industry - “SoundsFor Sale”
- Regulations: Sound Recording Licensing - “PayingThe Piper”
- Methods and Practices 1: Recording Industry - “Madness, Meet Method”
- Methods and Practices 2: Standard Recording Agreements - “BargainsAnd Bridges (For Sale)”
Part Four
- Roots: Magnetic Recording and Multitracks - “MultipleMagnetic Personality”
- Regulations: Digital Recording, Reproduction, and Transmission - “PuttingA Leash On A Music Byte”
- Methods and Practices: Recording Production Planning - “APuzzle Unpuzzled”
Part Five
- Roots: CD, MP3, and Online Marketplace - “So OneThing Led To Another…”
- Regulations: Fair Use Doctrine, Sampling, and Creative Commons - “To UseOr Not To Use, That Is The Question”
- Methods and Practices 1: Recording Agreements for Today’s Industry - “TimeTo Put Your Clothes On, Emperor”
- Methods and Practices 2: Music Promotion, Distribution and Sales - "Papa'sGot A Brand New Bag (Full Of Online Services)"
Taught by
Darko Velichkovski
